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Blind Spot

Why We Fail to See the Solution Right in Front of Us

de Gordon Rugg ...

The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century.But in just four-and-a-half months, Dr. Gordon Rugg, a renowned researcher, found evidence (which had been there all along) that the book could be a giant, glittering hoax.In Blind Spot: Why We ... Leer más

$7.99 USD

The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century.But in just four-and-a-half months, Dr. Gordon Rugg, a renowned researcher, found evidence (which had been there all along) that the book could be a giant, glittering hoax.In Blind Spot: Why We
... Leer más
Predictably Irrational, Revised and Expanded Edition

The Hidden Forces That Shape Our Decisions

de Dan Ariely ...

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics ... Leer más

$13.99 USD

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics
... Leer más
Misbehaving

The Making of Behavioral Economics

de Richard H. Thaler ...

**Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and ... Leer más

$11.69 USD

**Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and
... Leer más
A Taste of Irrationality

Sample chapters from Predictably Irrational and Upside of Irrationality

de Dan Ariely ...

Sample chapters from Predictably Irrational and Upside of Irrationality.Predictably IrrationalWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?When it comes to making decisions in our lives, we think we're making smart, rational choices. But are ... Leer más

Gratis

Sample chapters from Predictably Irrational and Upside of Irrationality.Predictably IrrationalWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?When it comes to making decisions in our lives, we think we're making smart, rational choices. But are
... Leer más
Risk Savvy

How to Make Good Decisions

de Gerd Gigerenzer ...

An eye-opening look at the ways we misjudge risk every day and a guide to making better decisions with our money, health, and personal livesIn the age of Big Data we often believe that our predictions about the future are better than ever before. But as risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and ... Leer más

Antes $10.99 USD Ahora $4.99 USD

An eye-opening look at the ways we misjudge risk every day and a guide to making better decisions with our money, health, and personal livesIn the age of Big Data we often believe that our predictions about the future are better than ever before. But as risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and
... Leer más
The Art of Statistical Thinking

de Albert Rutherford, Jae H. Kim PhD ...

Not knowing statistics can lead to a loss of money, time, and accurate information.What am I looking at? What do these numbers mean? Why? These are frequent thoughts of those who don't know much about statistics."I'm not a number's person" is not a good excuse to avoid learning the basics of this essential skill. Are you a person who earns money? Do you shop at the supermarket? Do you vote? Do you ... Leer más

$4.99 USD o gratis con Kobo Plus

Not knowing statistics can lead to a loss of money, time, and accurate information.What am I looking at? What do these numbers mean? Why? These are frequent thoughts of those who don't know much about statistics."I'm not a number's person" is not a good excuse to avoid learning the basics of this essential skill. Are you a person who earns money? Do you shop at the supermarket? Do you vote? Do you
... Leer más
Psychology Statistics For Dummies

de Donncha Hanna, Martin Dempster ...

The introduction to statistics that psychology students can't afford to be withoutUnderstanding statistics is a requirement for obtaining and making the most of a degree in psychology, a fact of life that often takes first year psychology students by surprise. Filled with jargon-free explanations and real-life examples, Psychology Statistics For Dummies makes the often-confusing world of ... Leer más

$14.00 USD

The introduction to statistics that psychology students can't afford to be withoutUnderstanding statistics is a requirement for obtaining and making the most of a degree in psychology, a fact of life that often takes first year psychology students by surprise. Filled with jargon-free explanations and real-life examples, Psychology Statistics For Dummies makes the often-confusing world of
... Leer más
Discovering Statistics Using R and RStudio

de Andy Field ...

Taking you on a voyage of discovery through R and RStudio, this completely updated second edition combines real-world examples and humour with a hands-on ′how to′ approach that brings statistics and programming to life.In his characteristic irreverent and engaging style, Andy Field takes a fun and flexible yet rigorous approach to doing statistics in a book that:Builds statistical understanding at ... Leer más

$57.50 USD

Taking you on a voyage of discovery through R and RStudio, this completely updated second edition combines real-world examples and humour with a hands-on ′how to′ approach that brings statistics and programming to life.In his characteristic irreverent and engaging style, Andy Field takes a fun and flexible yet rigorous approach to doing statistics in a book that:Builds statistical understanding at
... Leer más
Research Methods for Everyday Life

Blending Qualitative and Quantitative Approaches

de Scott W. VanderStoep, Deidre D. Johnson ...

Series Libro 32 - Research Methods for the Social Sciences
This book offers an innovative introduction to social research. The book explores all stages of the research process and it features both quantitative and qualitative methods. Research design topics include sampling techniques, choosing a research design, and determining research question that inform public opinion and direct future studies. Throughout the book, the authors provide vivid and ... Leer más

$76.00 USD

This book offers an innovative introduction to social research. The book explores all stages of the research process and it features both quantitative and qualitative methods. Research design topics include sampling techniques, choosing a research design, and determining research question that inform public opinion and direct future studies. Throughout the book, the authors provide vivid and
... Leer más
Applied Longitudinal Data Analysis

Modeling Change and Event Occurrence

de Judith D. Singer, John B. Willett ...

Change is constant in everyday life. Infants crawl and then walk, children learn to read and write, teenagers mature in myriad ways, the elderly become frail and forgetful. Beyond these natural processes and events, external forces and interventions instigate and disrupt change: test scores may rise after a coaching course, drug abusers may remain abstinent after residential treatment. By charting ... Leer más

$110.96 USD

Change is constant in everyday life. Infants crawl and then walk, children learn to read and write, teenagers mature in myriad ways, the elderly become frail and forgetful. Beyond these natural processes and events, external forces and interventions instigate and disrupt change: test scores may rise after a coaching course, drug abusers may remain abstinent after residential treatment. By charting
... Leer más
Effective Writing in Psychology

Papers, Posters, and Presentations

de Bernard C. Beins, Agatha M. Beins ...

The second edition of Effective Writing in Psychology helps users produce crisp scientific communication, form concise unambiguous arguments, and render technical information clear and comprehensible. The new edition incorporates the latest guidelines contained within the 6th edition of the APA Publication Manual.Clear guidelines on effective writing illustrate how to generate strong and ... Leer más

$45.00 USD

The second edition of Effective Writing in Psychology helps users produce crisp scientific communication, form concise unambiguous arguments, and render technical information clear and comprehensible. The new edition incorporates the latest guidelines contained within the 6th edition of the APA Publication Manual.Clear guidelines on effective writing illustrate how to generate strong and
... Leer más
A Guide for the Statistically Perplexed

Selected Readings for Clinical Researchers

de David L. Streiner, Canadian Psychiatric Association ...

Do statistics-heavy research papers give you a headache? Are you baffled by bias, confused by correlation, or flummoxed by F-tests? A Guide for the Statistically Perplexed is here to help! This book is designed to assist students, clinicians, and researchers in becoming familiar with statistical and research techniques by covering the essentials of the topic and drawing attention to many common ... Leer más

$41.30 USD

Do statistics-heavy research papers give you a headache? Are you baffled by bias, confused by correlation, or flummoxed by F-tests? A Guide for the Statistically Perplexed is here to help! This book is designed to assist students, clinicians, and researchers in becoming familiar with statistical and research techniques by covering the essentials of the topic and drawing attention to many common
... Leer más
Structural Equation Modeling With EQS

Basic Concepts, Applications, and Programming, Second Edition

de Barbara M. Byrne ...

Series series Multivariate Applications Series
Readers who want a less mathematical alternative to the EQS manual will find exactly what they're looking for in this practical text. Written specifically for those with little to no knowledge of structural equation modeling (SEM) or EQS, the author's goal is to provide a non-mathematical introduction to the basic concepts of SEM by applying these principles to EQS, Version 6.1. The book clearly ... Leer más

$82.79 USD

Readers who want a less mathematical alternative to the EQS manual will find exactly what they're looking for in this practical text. Written specifically for those with little to no knowledge of structural equation modeling (SEM) or EQS, the author's goal is to provide a non-mathematical introduction to the basic concepts of SEM by applying these principles to EQS, Version 6.1. The book clearly
... Leer más
Introduction to Qualitative Research Methods

A Guidebook and Resource

de Steven J. Taylor, Robert Bogdan, Marjorie L. DeVault ...

An informative real-world guide to studying the "why" of human behaviorIntroduction to Qualitative Research Methods is a practical, comprehensive guide to the collection and presentation of qualitative data. Unique in the market, this book describes the entire research process — from design through writing — illustrated by examples of real, complete qualitative work that clearly demonstrates how ... Leer más

$70.00 USD

An informative real-world guide to studying the "why" of human behaviorIntroduction to Qualitative Research Methods is a practical, comprehensive guide to the collection and presentation of qualitative data. Unique in the market, this book describes the entire research process — from design through writing — illustrated by examples of real, complete qualitative work that clearly demonstrates how
... Leer más
Research Methods in Psychology For Dummies

de Martin Dempster, Donncha Hanna ...

Your hands-on introduction to research methods in psychologyLooking for an easily accessible overview of research methods in psychology? This is the book for you! Whether you need to get ahead in class, you're pressed for time, or you just want a take on a topic that's not covered in your textbook, Research Methods in Psychology For Dummies has you covered.Written in plain English and packed with ... Leer más

$15.00 USD

Your hands-on introduction to research methods in psychologyLooking for an easily accessible overview of research methods in psychology? This is the book for you! Whether you need to get ahead in class, you're pressed for time, or you just want a take on a topic that's not covered in your textbook, Research Methods in Psychology For Dummies has you covered.Written in plain English and packed with
... Leer más
Техника составления профессиограммы

Методическое пособие

de Владимир Жильцов ...

В книге изложен процесс создания профессиограмм, их основные классификации и техники применения. Авторская методика составления комплексного документа с использованием знаний из смежных областей является практическим руководством к действию.Книга рассчитана на кадровых работников, менеджеров по персоналу, профориентаторов, профконсультантов, коучей, психологов и преподавателей. Материал может быть ... Leer más

$1.25 USD

В книге изложен процесс создания профессиограмм, их основные классификации и техники применения. Авторская методика составления комплексного документа с использованием знаний из смежных областей является практическим руководством к действию.Книга рассчитана на кадровых работников, менеджеров по персоналу, профориентаторов, профконсультантов, коучей, психологов и преподавателей. Материал может быть
... Leer más
Statistics And Experimental Design For Psychologists: A Model Comparison Approach

de Rory Allen ...

This is the first textbook for psychologists which combines the model comparison method in statistics with a hands-on guide to computer-based analysis and clear explanations of the links between models, hypotheses and experimental designs. Statistics is often seen as a set of cookbook recipes which must be learned by heart. Model comparison, by contrast, provides a mental roadmap that not only ... Leer más

$37.25 USD

This is the first textbook for psychologists which combines the model comparison method in statistics with a hands-on guide to computer-based analysis and clear explanations of the links between models, hypotheses and experimental designs. Statistics is often seen as a set of cookbook recipes which must be learned by heart. Model comparison, by contrast, provides a mental roadmap that not only
... Leer más
Psicología del Consumidor

Best Version, #1

de Angel Ruiz ...

Series Libro 1 - Best Version
¿Te has preguntado alguna vez por qué terminas comprando cosas que no planeabas? ¿O por qué sientes una atracción irresistible hacia ciertas marcas y productos? "Psicología del Consumidor" es un viaje profundo y fascinante hacia los misterios de la mente al momento de comprar, revelando cómo y por qué tomamos decisiones de consumo que, muchas veces, ni nosotros mismos entendemos completamente. ... Leer más

$1.99 USD o gratis con Kobo Plus

¿Te has preguntado alguna vez por qué terminas comprando cosas que no planeabas? ¿O por qué sientes una atracción irresistible hacia ciertas marcas y productos? "Psicología del Consumidor" es un viaje profundo y fascinante hacia los misterios de la mente al momento de comprar, revelando cómo y por qué tomamos decisiones de consumo que, muchas veces, ni nosotros mismos entendemos completamente.
... Leer más
Master the Essentials of Assessment and Evaluation

Pedagogy of English, #4

de Dr. Jayanthi N.L.N. ...

Series Libro 4 - Pedagogy of English
Are you an English language educator who wants to learn how to create and use effective assessments and evaluations in your teaching?Do you want to improve your students' learning outcomes and your own professional development through sound assessment and evaluation practices?If so, this book is for you. This book will teach you the fundamentals of assessment and evaluation in the pedagogy of ... Leer más

$2.99 USD o gratis con Kobo Plus

Are you an English language educator who wants to learn how to create and use effective assessments and evaluations in your teaching?Do you want to improve your students' learning outcomes and your own professional development through sound assessment and evaluation practices?If so, this book is for you. This book will teach you the fundamentals of assessment and evaluation in the pedagogy of
... Leer más
The Narcissistic Prince SAGA

The Narcissistic Prince SAGA Written by Ken Manhattan, #1

de Ken Manhattan, Sheron Donte Smith ...

Series Libro 1 - The Narcissistic Prince SAGA Written by Ken Manhattan
Narcissistic personality disorder comprehensive guide this book gives you detailed insights into what narcissism is and how narcissism plays a role in today's society as well as it gives ways to understand narcissism gives narcissistic awareness, and also breaks down the different types of common narcissis that we deal with every day ... Leer más

$15.00 USD o gratis con Kobo Plus

Narcissistic personality disorder comprehensive guide this book gives you detailed insights into what narcissism is and how narcissism plays a role in today's society as well as it gives ways to understand narcissism gives narcissistic awareness, and also breaks down the different types of common narcissis that we deal with every day
... Leer más
Learning From Data

An Introduction to Statistical Reasoning using JASP

de Arthur M. Glenberg, Matthew E. Andrzejewski ...

This fully updated fourth edition explores the foundations of statistical reasoning, focusing on how to interpret psychological data and statistical results. This edition includes three important new features. First, the book is closely integrated with the free statistical analysis program JASP. Thus, students learn how to use JASP to help with tasks such as constructing grouped frequency ... Leer más

$82.79 USD

This fully updated fourth edition explores the foundations of statistical reasoning, focusing on how to interpret psychological data and statistical results. This edition includes three important new features. First, the book is closely integrated with the free statistical analysis program JASP. Thus, students learn how to use JASP to help with tasks such as constructing grouped frequency
... Leer más
Research Methods in Applied Behavior Analysis

de Jon S. Bailey, Mary R. Burch ...

Research Methods in Applied Behavior Analysis, third edition, is a practical and accessible text that provides the beginning researcher with a clear description of how behavior analysts conduct applied research and submit it for publication.In a sequence of ten logical steps, this text covers the elements of single-case research design and the practices involved in organizing, implementing, and ... Leer más

$55.79 USD

Research Methods in Applied Behavior Analysis, third edition, is a practical and accessible text that provides the beginning researcher with a clear description of how behavior analysts conduct applied research and submit it for publication.In a sequence of ten logical steps, this text covers the elements of single-case research design and the practices involved in organizing, implementing, and
... Leer más
Psychological Statistics

The Basics

de Thomas J. Faulkenberry ...

Series series The Basics
Psychological Statistics: The Basics walks the reader through the core logic of statistical inference and provides a solid grounding in the techniques necessary to understand modern statistical methods in the psychological and behavioral sciences.This book is designed to be a readable account of the role of statistics in the psychological sciences. Rather than providing a comprehensive reference ... Leer más

$26.09 USD

Psychological Statistics: The Basics walks the reader through the core logic of statistical inference and provides a solid grounding in the techniques necessary to understand modern statistical methods in the psychological and behavioral sciences.This book is designed to be a readable account of the role of statistics in the psychological sciences. Rather than providing a comprehensive reference
... Leer más
Teoria e tecnica psicometrica 2/ed

de Carlo Chiorri ...

Il testo si rivolge agli insegnamenti di Psicometria e Teoria dei Test dei corsi di laurea triennali in Scienze e Tecniche Psicologiche e magistrali in Psicologia. Lo scopo dell'opera è fornire le basi teoriche del processo di misurazione delle variabili psicologiche e indicare i passi fondamentali da seguire per uno sviluppo adeguato di un test psicologico. Particolare attenzione viene dedicata ... Leer más

$31.99 USD o gratis con Kobo Plus

Il testo si rivolge agli insegnamenti di Psicometria e Teoria dei Test dei corsi di laurea triennali in Scienze e Tecniche Psicologiche e magistrali in Psicologia. Lo scopo dell'opera è fornire le basi teoriche del processo di misurazione delle variabili psicologiche e indicare i passi fondamentali da seguire per uno sviluppo adeguato di un test psicologico. Particolare attenzione viene dedicata
... Leer más

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