Industrial en Marketing y ventas & Negocios y finanzas eBooks

The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

de Al Ries, Laura Ries ...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Leer más

Antes $8.99 USD Ahora $7.99 USD

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
... Leer más
Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

de W. Chan Kim, Renée A. Mauborgne ...

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential ... Leer más

$20.78 USD o gratis con Kobo Plus

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential
... Leer más
The Effective Executive

The Definitive Guide to Getting the Right Things Done

de Peter F. Drucker, Zachary First ...

A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.What makes an effective executive?For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant productivity guide, he looks to the most influential ... Leer más

$14.99 USD

A handsome, commemorative edition of Peter F. Drucker’s timeless classic work on leadership and management, with a foreword by Jim Collins.What makes an effective executive?For decades, Peter F. Drucker was widely regarded as "the dean of this country’s business and management philosophers" (Wall Street Journal). In this concise and brilliant productivity guide, he looks to the most influential
... Leer más
The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

de Al Ries, Jack Trout ...

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. ... Leer más

Antes $11.99 USD Ahora $1.99 USD

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
... Leer más
#AskGaryVee

One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

de Gary Vaynerchuk ...

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be ... Leer más

$19.49 USD

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be
... Leer más
Aesthetic Intelligence

How to Boost It and Use It in Business and Beyond

de Pauline Brown ...

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies ... Leer más

Antes $14.49 USD Ahora $12.49 USD

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies
... Leer más
The Fall of Advertising and the Rise of PR

de Al Ries, Laura Ries ...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built ... Leer más

$8.99 USD

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built
... Leer más
Hidden in Plain Sight

How to Create Extraordinary Products for Tomorrow's Customers

de Jan Chipchase, Simon Steinhardt ...

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.Future ... Leer más

$10.99 USD

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.Future
... Leer más
B2B Brands

The playbook for how to build a B2B brand your customers will love

de Graham Robertson ...

The purpose of the B2B Brands playbook is to make you a smarter B2B brand leader so your brand can win in the market. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business ... Leer más

$21.95 USD o gratis con Kobo Plus

The purpose of the B2B Brands playbook is to make you a smarter B2B brand leader so your brand can win in the market. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business
... Leer más
Customer Satisfaction Surveys - A Practical Guide To Making Them Work

From www.infoquestcrm.co.uk

de John Coldwell ...

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting ... Leer más

Gratis

Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting
... Leer más
Business-to-Business Marketing

A step-by-step guide

de Mark Eardley ...

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Leer más

$8.18 USD

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to
... Leer más
Secrets From The Street: Reveals How To Become A Manufacturers Rep;

How To Begin An Industrial Sales Career As An Independent Manufacturers Rep Or Salaried Rep

de Walter Nussbaum, Jr. ...

What ”Secrets From The Street” delivers. “Secrets” give the independent rep tools to start, acquire reliable product lines, grow your business and everything in between. “Early in my career I took the leap as an Independent Rep (Agent) and grew to a multi rep agency. Everything I learned is explained in my book, it’s a jump-start to profitability.” Walt’s sales methods aren’t garnered from ... Leer más

$7.16 USD

What ”Secrets From The Street” delivers. “Secrets” give the independent rep tools to start, acquire reliable product lines, grow your business and everything in between. “Early in my career I took the leap as an Independent Rep (Agent) and grew to a multi rep agency. Everything I learned is explained in my book, it’s a jump-start to profitability.” Walt’s sales methods aren’t garnered from
... Leer más
The ABCs of Marketing: New Ways to Market with Social Media

de Charles River Editors ...

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! Although Charles ... Leer más

$2.69 USD

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! Although Charles
... Leer más
The ABCs of Marketing: Introduction to Marketing

de Charles River Editors ...

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenberg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! ... Leer más

$2.69 USD

Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenberg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves!
... Leer más
Marketing und Werbung für Dachdecker

Fachbuch: Wie Marketing Deinen Dachdeckerbetrieb weiterbringt - Fachwissen mit Hintergründen, Erfolgsformel und Schritt-für-Schritt-Anleitung

de Ben Kaiser ...

Marketing und Werbung für Dachdecker - Wie Marketing Deinen Dachdeckerbetrieb weiterbringt - Fachwissen mit Hintergründen, Erfolgsformel und Schritt-für-Schritt-Anleitung Wir können als Unternehmer ein Leben lang zurechtkommen, ohne uns über die Maßen mit Marketing und Werbung auseinanderzusetzen. Aber ist das auch die erfolgreichste Art, ein Unternehmen zu führen? Wäre es nicht großartig, ein ... Leer más

$5.27 USD

Marketing und Werbung für Dachdecker - Wie Marketing Deinen Dachdeckerbetrieb weiterbringt - Fachwissen mit Hintergründen, Erfolgsformel und Schritt-für-Schritt-Anleitung Wir können als Unternehmer ein Leben lang zurechtkommen, ohne uns über die Maßen mit Marketing und Werbung auseinanderzusetzen. Aber ist das auch die erfolgreichste Art, ein Unternehmen zu führen? Wäre es nicht großartig, ein
... Leer más
Export Marketing Strategies, China

de Mathias Wengeler ...

Following the opening up of the country in 1979, China saw exponential growth which was mainly fuelled by its export-driven economy. Since China's entry to the World Trade Organization in 2001, the country's own enterprises have increasingly benefitted from the guidance of various bodies in promoting their exports abroad. This report offers an in-depth understanding of marketing strategies used to ... Leer más

$2,804.39 USD

Following the opening up of the country in 1979, China saw exponential growth which was mainly fuelled by its export-driven economy. Since China's entry to the World Trade Organization in 2001, the country's own enterprises have increasingly benefitted from the guidance of various bodies in promoting their exports abroad. This report offers an in-depth understanding of marketing strategies used to
... Leer más
Marketing de artículos para contenido y ganancias

Mejores Libros sobre Cómo Ganar Dinero

de Evelin pinheiro, Evelyn Pinheiro ...

Series series Mejores Libros sobre Cómo Ganar Dinero
¡El secreto de la comercialización rentable del artículo!Piensa como tu visitante por solo un segundo...Estás en línea buscando "consejos para el cuidado de gatos" y haces una búsqueda en Google y encuentras un artículo correctamente titulado "Consejos fáciles para el cuidado de gatos", haces clic y revisas el artículo.Ahora, si ese artículo le brinda información sólida, es un visitante feliz.Al ... Leer más

$2.69 USD

¡El secreto de la comercialización rentable del artículo!Piensa como tu visitante por solo un segundo...Estás en línea buscando "consejos para el cuidado de gatos" y haces una búsqueda en Google y encuentras un artículo correctamente titulado "Consejos fáciles para el cuidado de gatos", haces clic y revisas el artículo.Ahora, si ese artículo le brinda información sólida, es un visitante feliz.Al
... Leer más
The Google Adsense Handbook

The introductory guide to the web's most famous and popular advertising programme: the basics and key points to know

de Stefano Calicchio ...

Earning money with Adsense is easy, but only if you know how. Adsense can really be the perfect way to get the income everyone has always dreamed of. Running an adsense account is simple and with time can become very profitable. It does not require you to keep hours and does not expose you to orders from a manager. You can monetise your website or blog from anywhere in the world, at any time of ... Leer más

$1.99 USD o gratis con Kobo Plus

Earning money with Adsense is easy, but only if you know how. Adsense can really be the perfect way to get the income everyone has always dreamed of. Running an adsense account is simple and with time can become very profitable. It does not require you to keep hours and does not expose you to orders from a manager. You can monetise your website or blog from anywhere in the world, at any time of
... Leer más
클릭당 지불에 대한 간단한 접근 방식

웹에서 유료 광고의 작동 메커니즘을 이해하기 위한 정보 및 핵심 개념

de Stefano Calicchio ...

이 책은 잘 짜여진 PPC(클릭당 지불) 계획과 그 운영 메커니즘에 관한 주요 질문에 대한 간단하고 실용적이며 효과적인 답변을 제공하기 위해 만들어졌습니다. 목표는 독자가 충분히 짧은 텍스트를 사용하여 주제를 잘 이해할 수 있도록하여 하루 중 많은 기다림과 지체 시간을 활용하면서 읽기를 마칠 수 있도록하는 것입니다.이 글에서 다루는 주제는 다음과 같습니다.- 클릭당 지불이란 무엇이며 어떻게 생성되는지;- PPC 활동을 올바르게 구성하는 방법;- 이 광고 전략으로 좋은 결과를 얻기 위해 활용해야 할 핵심 포인트는 무엇인가요?- 확보한 방문을 최대한 활용하는 랜딩 페이지를 만드는 방법;- 활성 캠페인을 가장 잘 관리하는 방법- 키워드를 고객으로 전환하는 방법- 마지막으로 유료 디지털 광고를 사용할 때 피해야 할 ... Leer más

$1.99 USD o gratis con Kobo Plus

이 책은 잘 짜여진 PPC(클릭당 지불) 계획과 그 운영 메커니즘에 관한 주요 질문에 대한 간단하고 실용적이며 효과적인 답변을 제공하기 위해 만들어졌습니다. 목표는 독자가 충분히 짧은 텍스트를 사용하여 주제를 잘 이해할 수 있도록하여 하루 중 많은 기다림과 지체 시간을 활용하면서 읽기를 마칠 수 있도록하는 것입니다.이 글에서 다루는 주제는 다음과 같습니다.- 클릭당 지불이란 무엇이며 어떻게 생성되는지;- PPC 활동을 올바르게 구성하는 방법;- 이 광고 전략으로 좋은 결과를 얻기 위해 활용해야 할 핵심 포인트는 무엇인가요?- 확보한 방문을 최대한 활용하는 랜딩 페이지를 만드는 방법;- 활성 캠페인을 가장 잘 관리하는 방법- 키워드를 고객으로 전환하는 방법- 마지막으로 유료 디지털 광고를 사용할 때 피해야 할
... Leer más
The Art of Money Getting

Golden Rules For Making Money

de P. T. Barnum ...

Series Libro 12 - Non Fiction Collection
One of the most important financial books ever written. Following the practical advice herein will lead to increased wealth. Those who really desire to attain an independence, have only to set their minds upon it, and adopt the proper means, as they do in regard to any other object which they wish to accomplish, and the thing is easily done. ... Leer más

$1.99 USD o gratis con Kobo Plus

One of the most important financial books ever written. Following the practical advice herein will lead to increased wealth. Those who really desire to attain an independence, have only to set their minds upon it, and adopt the proper means, as they do in regard to any other object which they wish to accomplish, and the thing is easily done.
... Leer más
Digitale persdienst

Hoe kan men belangstelling wekken voor media 2.0 en de public relations beheren dankzij het potentieel van het web

de Stefano Calicchio ...

Het persbureau en de pr-activiteiten hebben met de komst van het internet ingrijpende veranderingen ondergaan. Het beheer van nieuwe media is vandaag de dag een fundamentele stap voor iedereen die zijn online zichtbaarheid wil opbouwen door te leren communiceren met de typische diensten van web 2.0. In dit handboek ontdekt u operationele strategieën om de uitdaging van de nieuwe media aan te gaan ... Leer más

$1.99 USD o gratis con Kobo Plus

Het persbureau en de pr-activiteiten hebben met de komst van het internet ingrijpende veranderingen ondergaan. Het beheer van nieuwe media is vandaag de dag een fundamentele stap voor iedereen die zijn online zichtbaarheid wil opbouwen door te leren communiceren met de typische diensten van web 2.0. In dit handboek ontdekt u operationele strategieën om de uitdaging van de nieuwe media aan te gaan
... Leer más
De digitala övertalarna

Hur du försvarar dig mot dolda övertalares försäljningstekniker på webben

de Stefano Calicchio ...

Vilka är digitala övertalare? Vilka är de hemliga webbmarknadsföringstekniker som de använder på webben? Finns det några verktyg för att skydda sig mot dem? Alla svaren och mycket mer i den första uppsatsen som handlar om tekniker och strategier för övertalning på nätet. I den här guiden kommer du att upptäcka de hemligheter som övertalare på nätet använder för att omvandla ditt intresse till ... Leer más

$1.99 USD o gratis con Kobo Plus

Vilka är digitala övertalare? Vilka är de hemliga webbmarknadsföringstekniker som de använder på webben? Finns det några verktyg för att skydda sig mot dem? Alla svaren och mycket mer i den första uppsatsen som handlar om tekniker och strategier för övertalning på nätet. I den här guiden kommer du att upptäcka de hemligheter som övertalare på nätet använder för att omvandla ditt intresse till
... Leer más
Analiza swot în 4 pași

Cum să folosești matricea SWOT pentru a face diferența în carieră și în afaceri

de Stefano Calicchio ...

Ce este analiza Swot și cum funcționează? De către cine poate fi folosită și cu ce rezultate? Cum poate acest instrument să facă diferența în dezvoltarea carierei unei persoane sau în creșterea unei întregi organizații?În acest ghid veți găsi o explicație simplă, clară și cuprinzătoare despre cum să construiți o matrice Swot care să funcționeze. Cartea ia cititorul de mână și îl însoțește prin ... Leer más

$1.99 USD o gratis con Kobo Plus

Ce este analiza Swot și cum funcționează? De către cine poate fi folosită și cu ce rezultate? Cum poate acest instrument să facă diferența în dezvoltarea carierei unei persoane sau în creșterea unei întregi organizații?În acest ghid veți găsi o explicație simplă, clară și cuprinzătoare despre cum să construiți o matrice Swot care să funcționeze. Cartea ia cititorul de mână și îl însoțește prin
... Leer más
O manual de Google Adwords

O guia definitivo para o programa Pay Per Click mais imediato e eficaz do mundo

de Stefano Calicchio ...

Descubra agora os segredos do programa de publicidade mais famoso do mundo e encontre os clientes que procura graças a um manual simples e prático. Este guia do Adwords permitir-lhe-á aprender rapidamente todas as melhores estratégias operacionais para chegar ao seu público, mesmo que não tenha um grande orçamento para gastar em publicidade. Nunca na história da comercialização foi possível ... Leer más

$1.99 USD o gratis con Kobo Plus

Descubra agora os segredos do programa de publicidade mais famoso do mundo e encontre os clientes que procura graças a um manual simples e prático. Este guia do Adwords permitir-lhe-á aprender rapidamente todas as melhores estratégias operacionais para chegar ao seu público, mesmo que não tenha um grande orçamento para gastar em publicidade. Nunca na história da comercialização foi possível
... Leer más

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