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The Commonwealth of Self Interest

Business Success Through Customer Engagement

de Paul Greenberg ...

Twenty-first century customers are demanding more than ever - they will communicate with a company in whatever channel they need to at the time they want to. They want their interactions with the company to be seamless, convenient and simple. They want to get whatever it is they want to do with your company done as fast as possible. AND they want more than just good products and services, products ... Leer más

$16.19 USD

Twenty-first century customers are demanding more than ever - they will communicate with a company in whatever channel they need to at the time they want to. They want their interactions with the company to be seamless, convenient and simple. They want to get whatever it is they want to do with your company done as fast as possible. AND they want more than just good products and services, products
... Leer más
The Everything Store

Jeff Bezos and the Age of Amazon

de Brad Stone ...

The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection ... Leer más

Antes $12.99 USD Ahora $1.99 USD

The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection
... Leer más
The What, How, and Why of Advertising

Unknown Basics That Shape Ad Response, based on the works of John E. Kennedy

de Dr. Robert C. Worstell, John E. Kennedy ...

Series series Masters of Marketing Secrets
"ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion."But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested."Many Advertisers, however, ... Leer más

$3.59 USD

"ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion."But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested."Many Advertisers, however,
... Leer más
How to Build a Billion Dollar App

Discover the secrets of the most successful entrepreneurs of our time

de George Berkowski ...

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga)'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind CandyApps have changed the way ... Leer más

$4.99 USD

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga)'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind CandyApps have changed the way
... Leer más
8 secretos de tiktok

de Héctor Isaac González Garcia ...

The TikTok social media platform has seen explosive growth over the last two years. It now has 500 million users that are desperate for fun and exciting content and this is a massive opportunity for you to promote your business ... Leer más

$2.32 USD

The TikTok social media platform has seen explosive growth over the last two years. It now has 500 million users that are desperate for fun and exciting content and this is a massive opportunity for you to promote your business
... Leer más
How to Write Ads That Get The Sale!

A Collection of Copywriting Classics

de Dr. Robert C. Worstell, Robert Collier, Victor O. Schwab ...

Series series Masters of Marketing Secrets
I thought I was all done, after months of researching and editing and sweating over these old, out-of-print books – bringing these age-old truths back into print.Then I saw that there was one more collection which needed to be created.While the Masters of Marketing Secrets series had already been mined for the history of Advertising, and Salesmanship classics, I still hadn't told anyone which were ... Leer más

$8.09 USD

I thought I was all done, after months of researching and editing and sweating over these old, out-of-print books – bringing these age-old truths back into print.Then I saw that there was one more collection which needed to be created.While the Masters of Marketing Secrets series had already been mined for the history of Advertising, and Salesmanship classics, I still hadn't told anyone which were
... Leer más
Digital Marketing Analytics

Making Sense of Consumer Data in a Digital World

de Chuck Hemann, Ken Burbary ...

Series series Que Biz-Tech
Distill Maximum Value from Your Digital Data! Do It Now!Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop ... Leer más

$25.91 USD

Distill Maximum Value from Your Digital Data! Do It Now!Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop
... Leer más
Digital Marketing

Strategic Planning & Integration

de Annmarie Hanlon ...

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a ... Leer más

$37.25 USD

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a
... Leer más
American Kingpin

The Epic Hunt for the Criminal Mastermind Behind the Silk Road

de Nick Bilton ...

NEW YORK TIMES BESTSELLER. The unbelievable true story of the man who built a billion-dollar online drug empire from his bedroom—and almost got away with itIn 2011, a twenty-six-year-old libertarian programmer named Ross Ulbricht launched the ultimate free market: the Silk Road, a clandestine Web site hosted on the Dark Web where anyone could trade anything—drugs, hacking software, forged ... Leer más

$12.99 USD

NEW YORK TIMES BESTSELLER. The unbelievable true story of the man who built a billion-dollar online drug empire from his bedroom—and almost got away with itIn 2011, a twenty-six-year-old libertarian programmer named Ross Ulbricht launched the ultimate free market: the Silk Road, a clandestine Web site hosted on the Dark Web where anyone could trade anything—drugs, hacking software, forged
... Leer más
SEO For Dummies

de Peter Kent ...

Up relevance scores, improve page speed, optimize voice search questions, and more!Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"By understanding search engine ... Leer más

$19.00 USD

Up relevance scores, improve page speed, optimize voice search questions, and more!Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"By understanding search engine
... Leer más
The Sharing Economy

The End of Employment and the Rise of Crowd-Based Capitalism

de Arun Sundararajan ...

“An insightful guide to the forces shaping our economy” that explores the far-ranging implications of the shift to crowd-based capitalism—with case studies on Uber, Airbnb, and others (Hal Varian, Chief Economist at Google)Sharing isn’t new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club—these are not revolutionary concepts. ... Leer más

$15.99 USD

“An insightful guide to the forces shaping our economy” that explores the far-ranging implications of the shift to crowd-based capitalism—with case studies on Uber, Airbnb, and others (Hal Varian, Chief Economist at Google)Sharing isn’t new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club—these are not revolutionary concepts.
... Leer más
40 Rules for Internet Business

de Matthew Paulson ...

Actionable Advice from Someone That's Actually Done ItDid you know that most "how to make money online" and "passive income" books are written by people that have never actually launched a real online business?Stop reading entrepreneurship books that were written by pretenders. Read 40 Rules for Internet Business Success and you'll learn from a multi-millionaire entrepreneur that has created ... Leer más

Gratis

Actionable Advice from Someone That's Actually Done ItDid you know that most "how to make money online" and "passive income" books are written by people that have never actually launched a real online business?Stop reading entrepreneurship books that were written by pretenders. Read 40 Rules for Internet Business Success and you'll learn from a multi-millionaire entrepreneur that has created
... Leer más
The Bitcoin Standard

The Decentralized Alternative to Central Banking

de Saifedean Ammous ...

A comprehensive and authoritative exploration of Bitcoin and its place in monetary historyWhen a pseudonymous programmer introduced "a new electronic cash system that’s fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable ... Leer más

$19.00 USD

A comprehensive and authoritative exploration of Bitcoin and its place in monetary historyWhen a pseudonymous programmer introduced "a new electronic cash system that’s fully peer-to-peer, with no trusted third party" to a small online mailing list in 2008, very few people paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable
... Leer más
In the Plex

How Google Thinks, Works, and Shapes Our Lives

de Steven Levy ...

“The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and ... Leer más

$15.99 USD

“The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and
... Leer más
How to Buy, Sell, and Profit onay

Kick-Start Your Home-Based Business in Just Thirty Days

de Adam Ginsberg ...

A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well–kept secrets, and insider tips by Adam Ginsberg, eBay's most successful private salesperson.This is the insider's guide to making money on eBay. Adam Ginsberg is the most successful seller on eBay, moving around a million dollars' worth of merchandise every ... Leer más

$7.99 USD

A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well–kept secrets, and insider tips by Adam Ginsberg, eBay's most successful private salesperson.This is the insider's guide to making money on eBay. Adam Ginsberg is the most successful seller on eBay, moving around a million dollars' worth of merchandise every
... Leer más
Marketing Made Simple

A Step-by-Step StoryBrand Guide for Any Business

de Donald Miller, Dr. J.J. Peterson ...

Series series Made Simple Series
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone ... Leer más

$14.99 USD

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone
... Leer más
Platform Revolution

How Networked Markets Are Transforming the Economy and How to Make Them Work for You

de Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary ...

A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three ... Leer más

$11.69 USD

A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three
... Leer más
Bitcoin Billionaires

A True Story of Genius, Betrayal, and Redemption

de Ben Mezrich ...

From Ben Mezrich, the New York Times bestselling author of The Accidental Billionaires and Bringing Down the House, comes Bitcoin Billionaires--the fascinating story of brothers Tyler and Cameron Winklevoss's big bet on crypto-currency and its dazzling pay-off.Ben Mezrich's 2009 bestseller The Accidental Billionaires is the definitive account of Facebook's founding and the basis for the Academy ... Leer más

$11.99 USD

From Ben Mezrich, the New York Times bestselling author of The Accidental Billionaires and Bringing Down the House, comes Bitcoin Billionaires--the fascinating story of brothers Tyler and Cameron Winklevoss's big bet on crypto-currency and its dazzling pay-off.Ben Mezrich's 2009 bestseller The Accidental Billionaires is the definitive account of Facebook's founding and the basis for the Academy
... Leer más
Fulfillment

Winning and Losing in One-Click America

de Alec MacGillis ...

Fulfillment is a gripping exploration of Amazon's far-reaching impact on the American economic divide.In this literary investigation, award-winning journalist Alec MacGillis reveals how Amazon's sprawling network of delivery hubs, data centers, and corporate campuses epitomizes a land where winner and loser cities and regions are drifting steadily apart, the civic fabric is unraveling, and work ... Leer más

$14.99 USD

Fulfillment is a gripping exploration of Amazon's far-reaching impact on the American economic divide.In this literary investigation, award-winning journalist Alec MacGillis reveals how Amazon's sprawling network of delivery hubs, data centers, and corporate campuses epitomizes a land where winner and loser cities and regions are drifting steadily apart, the civic fabric is unraveling, and work
... Leer más
The Facebook Effect

The Inside Story of the Company That Is Connecting the World

de David Kirkpatrick ...

The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. “A fantastic book, filled with great reporting and colorful narrative” (Walter Isaacson).In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social ... Leer más

$14.99 USD

The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. “A fantastic book, filled with great reporting and colorful narrative” (Walter Isaacson).In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social
... Leer más
A Beginner's Guide To Day Trading Online 2nd Edition

de Toni Turner ...

The national bestseller-updated for the new stock market!"Read the book if you want to know how the market works and how to make it work for you." -Greg Capra, president of Pristine.com, coauthor of Tools and Tactics for the Master Day Trader"By using the tools, trading tactics and strategies revealed in...A Beginner's Guide to Day Trading Online, you will be armed with the skills needed to help ... Leer más

$14.99 USD

The national bestseller-updated for the new stock market!"Read the book if you want to know how the market works and how to make it work for you." -Greg Capra, president of Pristine.com, coauthor of Tools and Tactics for the Master Day Trader"By using the tools, trading tactics and strategies revealed in...A Beginner's Guide to Day Trading Online, you will be armed with the skills needed to help
... Leer más
How to Resist Amazon and Why

The Fight for Local Economics, Data Privacy, Fair Labor, Independent Bookstores, and a People-Powered Future!

de Danny Caine ...

When a company's workers are literally dying on the job, when their business model relies on preying on local businesses and even their own vendors, when their CEO is the richest person in the world while their workers make low wages with impossible quotas... wouldn't you want to resist? Danny Caine, owner of Raven Book Store in Lawrence, Kansas has been an outspoken critic of the seemingly ... Leer más

$12.95 USD o gratis con Kobo Plus

When a company's workers are literally dying on the job, when their business model relies on preying on local businesses and even their own vendors, when their CEO is the richest person in the world while their workers make low wages with impossible quotas... wouldn't you want to resist? Danny Caine, owner of Raven Book Store in Lawrence, Kansas has been an outspoken critic of the seemingly
... Leer más
The Filter Bubble

How the New Personalized Web Is Changing What We Read and How We Think

de Eli Pariser ...

An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's ... Leer más

$4.99 USD

An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's
... Leer más
The Politics of Bitcoin

Software as Right-Wing Extremism

de David Golumbia ...

Series series Forerunners: Ideas First
Since its introduction in 2009, Bitcoin has been widely promoted as a digital currency that will revolutionize everything from online commerce to the nation-state. Yet supporters of Bitcoin and its blockchain technology subscribe to a form of cyberlibertarianism that depends to a surprising extent on far-right political thought. The Politics of Bitcoin exposes how much of the economic and ... Leer más

$4.46 USD

Since its introduction in 2009, Bitcoin has been widely promoted as a digital currency that will revolutionize everything from online commerce to the nation-state. Yet supporters of Bitcoin and its blockchain technology subscribe to a form of cyberlibertarianism that depends to a surprising extent on far-right political thought. The Politics of Bitcoin exposes how much of the economic and
... Leer más

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