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Audiolibro

The Wisdom of Crowds

Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business,Economies, Societies and Nations

de James Surowiecki ...

Narrado por Erik Singer ...

Abreviado

5 hora 53 minutos

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant ... Leer más

$11.66 USD

“No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people.” —H. L. MenckenH. L. Mencken was wrong.In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant
... Leer más
Audiolibro

This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

de Seth Godin ...

Narrado por Seth Godin ...

Completo

9 hora 27 minutos

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Leer más

$23.40 USD

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for
... Leer más
Audiolibro

Easy Money

Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud

de Ben McKenzie, Jacob Silverman ...

Narrado por Ben McKenzie ...

Completo

10 hora 33 minutos

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for ... Leer más

$19.79 USD o gratis con Kobo Plus

A wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crash.From a famous actor and an experienced journalist, a wildly entertaining debunking of cryptocurrency, one of the greatest frauds in history and on course for a spectacular crashAt the height of the pandemic, TV star Ben McKenzie (The O.C., Gotham) was the perfect mark for
... Leer más
Audiolibro

In Cheap We Trust

The Story of a Misunderstood American Virtue

de Lauren Weber ...

Narrado por Marguerite Gavin ...

Completo

9 hora 5 minutos

Cheap.Cheap suit. Cheap date. Cheap shot. It's a dirty word, an epithet laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid New England winters and rarely using his car's turn signals-to keep them from burning out. But as an adult, when she found herself walking 30 blocks to save $2 on ... Leer más

$31.48 USD

Cheap.Cheap suit. Cheap date. Cheap shot. It's a dirty word, an epithet laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid New England winters and rarely using his car's turn signals-to keep them from burning out. But as an adult, when she found herself walking 30 blocks to save $2 on
... Leer más
Audiolibro

When Gadgets Betray Us

The Dark Side of Our Infatuation With New Technologies

de Robert Vamosi ...

Narrado por Sean Pratt ...

Completo

8 hora 45 minutos

Technology is evolving faster than we are. As our BlackBerry devices, tablets, and digital capabilities become more and more complex we understand less and less about how they work. we no longer read the instruction manual before powering on, and we demand intuitive interfaces that get us up and running right away. But how many of us actually stop to think about potential threats to our privacy ... Leer más

$26.98 USD

Technology is evolving faster than we are. As our BlackBerry devices, tablets, and digital capabilities become more and more complex we understand less and less about how they work. we no longer read the instruction manual before powering on, and we demand intuitive interfaces that get us up and running right away. But how many of us actually stop to think about potential threats to our privacy
... Leer más
Audiolibro

The Data Detective

Ten Easy Rules to Make Sense of Statistics

de Tim Harford ...

Narrado por Tim Harford ...

Completo

10 hora 24 minutos

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they ... Leer más

$18.00 USD

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.**Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they
... Leer más
Audiolibro

Customer-Centric Marketing Bundle, 2 in 1 Bundle

de Jeanine Marks, Alexis Chang ...

Narrado por Marcus Mulenga ...

Completo

18 minutos

Customer-Centric Marketing Bundle, 2 in 1 bundle: The Art of Client Service and Winning Follow-upWhen you work as a freelancer and you’re just starting, it’s common to charge a lower rate than what you’re used to to get as many clients as possible. But this is not sustainable and before long, you find yourself drained and barely able to keep up with all the work and you’re not even getting paid ... Leer más

$11.78 USD o gratis con Kobo Plus

Customer-Centric Marketing Bundle, 2 in 1 bundle: The Art of Client Service and Winning Follow-upWhen you work as a freelancer and you’re just starting, it’s common to charge a lower rate than what you’re used to to get as many clients as possible. But this is not sustainable and before long, you find yourself drained and barely able to keep up with all the work and you’re not even getting paid
... Leer más
Audiolibro

O zoológico em você

de Brad Klontz, Brad Klontz ...

Narrado por Márcio Lino ...

Abreviado

1 horas 11 minutos

Imagine um lugar muito pequeno, semelhante a uma jaula onde estão três criaturas: um crocodilo, um macaco e um cientista. Seu cérebro é formado por três sistemas distintos e interligados que reagem ao mundo de maneiras diferentes. Para otimizar seu funcionamento, os três sistemas precisam trabalhar juntos. ... Leer más

$1.79 USD

Imagine um lugar muito pequeno, semelhante a uma jaula onde estão três criaturas: um crocodilo, um macaco e um cientista. Seu cérebro é formado por três sistemas distintos e interligados que reagem ao mundo de maneiras diferentes. Para otimizar seu funcionamento, os três sistemas precisam trabalhar juntos.
... Leer más
Audiolibro

INCLUSIVE: THE NEW EXCLUSIVE.

How the FOOD SERVICE INDUSTRY Can STOP Leaving MONEY on the Table.

de Heather Landex ...

Narrado por Heather Landex ...

Completo

4 hora 23 minutos

Reading this book can help food businesses to improve and enhance the customer experience, earn more on current customers, attract and retain new customers, leverage free and organic marketing, and improve communication and safety standards by following the principle of inclusivity.Heather demonstrates there is money in caring for and including dietary minorities. Her experience and passion for ... Leer más

$22.50 USD o gratis con Kobo Plus

Reading this book can help food businesses to improve and enhance the customer experience, earn more on current customers, attract and retain new customers, leverage free and organic marketing, and improve communication and safety standards by following the principle of inclusivity.Heather demonstrates there is money in caring for and including dietary minorities. Her experience and passion for
... Leer más
Audiolibro

Anticipating Needs

Building Products and Services Customers Didn’t Know They Wanted

de Favour Emeli ...

Narrado por Digital Voice Archie G ...

Completo

2 hora 41 minutos

This audiobook is narrated by a digital voice.True innovation doesn’t just meet existing demand—it creates it. Anticipating Needs is your ultimate guide to understanding your customers so deeply that you can deliver solutions they never even realized they needed. This book uncovers the secrets to staying ahead of the curve, driving customer delight, and creating market-defining products and ... Leer más

$7.20 USD o gratis con Kobo Plus

This audiobook is narrated by a digital voice.True innovation doesn’t just meet existing demand—it creates it. Anticipating Needs is your ultimate guide to understanding your customers so deeply that you can deliver solutions they never even realized they needed. This book uncovers the secrets to staying ahead of the curve, driving customer delight, and creating market-defining products and
... Leer más
Audiolibro

Paradox of Choice, The - How More Options Lead to Less Satisfaction

de Viruti Shivan ...

Narrado por Digital Voice Madison G ...

Series series Stop Everything, Read This
Completo

1 horas 33 minutos

This audiobook is narrated by a digital voice.Navigating the Modern World's Overabundance of Choices to Find True ContentmentIn "The Paradox of Choice - How More Options Lead to Less Satisfaction," readers are taken on a thought-provoking journey through the modern dilemma of excessive choice. This insightful book delves into how the abundance of options in our everyday lives—from the simplest ... Leer más

$8.99 USD o gratis con Kobo Plus

This audiobook is narrated by a digital voice.Navigating the Modern World's Overabundance of Choices to Find True ContentmentIn "The Paradox of Choice - How More Options Lead to Less Satisfaction," readers are taken on a thought-provoking journey through the modern dilemma of excessive choice. This insightful book delves into how the abundance of options in our everyday lives—from the simplest
... Leer más
Audiolibro

Investér dig fri

Det er aldrig for sent at investere sig til et bedre liv

de Kasper Birk, Pernille Wahlgren ...

Narrado por Kasper Birk ...

Completo

4 hora 35 minutos

Drømmer du om at få styr på din økonomi, komme i gang med at investere og skabe mere frihed i dit liv? Investér dig fri er en praktisk investeringsbog til dig, der er midt i livet – og gerne vil tage det næste skridt mod økonomisk tryghed, vækst og ro.Trin for trin guides du til, hvordan du• opbygger en sund investeringsstrategi• får dine penge til at arbejde for dig• skaber større frihed i livet ... Leer más

$15.61 USD

Drømmer du om at få styr på din økonomi, komme i gang med at investere og skabe mere frihed i dit liv? Investér dig fri er en praktisk investeringsbog til dig, der er midt i livet – og gerne vil tage det næste skridt mod økonomisk tryghed, vækst og ro.Trin for trin guides du til, hvordan du• opbygger en sund investeringsstrategi• får dine penge til at arbejde for dig• skaber større frihed i livet
... Leer más
Audiolibro

Bazaar Ki Keemat

de Vivek Kaul ...

Narrado por Vivek Kaul ...

Series Audiolibro 3 - Economics, Ek Prem Katha
Completo

31 minutos

सुपर मार्केट से क्यों हमें सब कुछ आसानी से मिल जाता है? क्यों आपकी पड़ोस की दुकान से आपको सामान खरीदना चाहिए? क्यों घर में ब्रेड बनाने की बजाय बाज़ार से खरीदना अक्लमंदी का काम है? जानिये बाज़ार के इस पूरे समीकरण को इस एपिसोड में. ... Leer más

$3.63 USD

सुपर मार्केट से क्यों हमें सब कुछ आसानी से मिल जाता है? क्यों आपकी पड़ोस की दुकान से आपको सामान खरीदना चाहिए? क्यों घर में ब्रेड बनाने की बजाय बाज़ार से खरीदना अक्लमंदी का काम है? जानिये बाज़ार के इस पूरे समीकरण को इस एपिसोड में.
... Leer más
Audiolibro

Treasure Hunt

Inside the Mind of the New Consumer

de Michael J. Silverstein, John Butman ...

Narrado por John H. Mayer ...

Completo

9 hora 19 minutos

A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an ... Leer más

$13.50 USD

A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an
... Leer más
Audiolibro

This Is Personal

The Art of Delivering the Right Email at the Right Time

de Brennan Dunn ...

Narrado por Matt Weisgerber ...

Completo

6 hora 14 minutos

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.Author ... Leer más

$14.39 USD

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.Author
... Leer más
Audiolibro

Co-Create

How Your Business Will Profit from Innovative and Strategic Collaboration

de David Nour ...

Completo

9 hora 46 minutos

What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?Most important . . . is your company capable of setting aside a ... Leer más

$26.98 USD

What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you?Most important . . . is your company capable of setting aside a
... Leer más
Audiolibro

Plenitude

The New Economics of True Wealth

de Juliet B. Schor ...

Narrado por Karen White ...

Completo

7 hora 10 minutos

In Plenitude, economist and bestselling author Juliet B. Schor offers a groundbreaking intellectual statement about the economics and sociology of ecological decline, suggesting a radical change in how we think about consumer goods, value, and ways to live.Humans are degrading the planet far faster than they are regenerating it. As we travel along this shutdown path, food, energy, transport, and ... Leer más

$15.29 USD

In Plenitude, economist and bestselling author Juliet B. Schor offers a groundbreaking intellectual statement about the economics and sociology of ecological decline, suggesting a radical change in how we think about consumer goods, value, and ways to live.Humans are degrading the planet far faster than they are regenerating it. As we travel along this shutdown path, food, energy, transport, and
... Leer más
Audiolibro

The Ultimate Marketing Engine

5 Steps to Ridiculously Consistent Growth

de John Jantsch ...

Narrado por John Jantsch ...

Completo

5 hora 30 minutos

Read by the author.A step-by-step system for creating customers and clients for life.In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.The ... Leer más

$21.59 USD

Read by the author.A step-by-step system for creating customers and clients for life.In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.The
... Leer más
Audiolibro

Does It Work?

10 Principles for Delivering True Business Value in Digital Marketing

de Shane Atchison, Jason Burby ...

Completo

8 hora

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?Written by POSSIBLE’s Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan ... Leer más

$17.99 USD

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?Written by POSSIBLE’s Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan
... Leer más
Audiolibro

The High Roller Experience

How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience

de David Norton ...

Completo

5 hora 19 minutos

The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approachWalking through Caesars in Las Vegas may seem like a dream-the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this “magical” experience is a carefully choreographed performance based on deep understanding and rigorous analysis of ... Leer más

$14.39 USD

The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approachWalking through Caesars in Las Vegas may seem like a dream-the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this “magical” experience is a carefully choreographed performance based on deep understanding and rigorous analysis of
... Leer más
Audiolibro

Redefining Retail

10 Guiding Principles for a Post-Digital World

de Philip Kotler, Giuseppe Stigliano ...

Narrado por Steve Menasche ...

Completo

9 hora 53 minutos

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value ... Leer más

$18.89 USD o gratis con Kobo Plus

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value
... Leer más
Audiolibro

Mindmasters (Gary Tiedmann narration)

The Data-Driven Science of Predicting and Changing Human Behavior

de Sandra Matz ...

Narrado por Gary Tiedemann ...

Completo

6 hora 37 minutos

As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In ... Leer más

$18.89 USD o gratis con Kobo Plus

As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In
... Leer más
Audiolibro

Your Shopping Superpower

Follow Your Values and Better Your World One Purchase at a Time

de Diane Osgood, PhD ...

Narrado por Andrea Gallo ...

Completo

8 hora 2 minutos

Your Shopping Superpower provides an insightful guide and strategies for shoppers to align the contents in their carts with their personal values.Are there harmful toxins in your food and body care? Who makes the products you purchase and under what conditions? What impact does the production of these items have on the environment? If 70% of the U.S. economy is driven by consumer spending, then ... Leer más

$18.89 USD o gratis con Kobo Plus

Your Shopping Superpower provides an insightful guide and strategies for shoppers to align the contents in their carts with their personal values.Are there harmful toxins in your food and body care? Who makes the products you purchase and under what conditions? What impact does the production of these items have on the environment? If 70% of the U.S. economy is driven by consumer spending, then
... Leer más
Audiolibro

The Brand Benefits Playbook

Why Customers Aren't Buying What You're Selling--And What to Do About It

de Allen Weiss, PhD, Debbie J. MacInnis, PhD ...

Narrado por Allen Weiss ...

Completo

7 hora 30 minutos

Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.Drs. Allen Weiss ... Leer más

$18.89 USD o gratis con Kobo Plus

Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.Drs. Allen Weiss
... Leer más

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