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Interactive Technologies eBook Series

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  • Measuring the User Experience

    Collecting, Analyzing, and Presenting Usability Metrics

    by Bill Albert, Tom Tullis ...
    Series series Interactive Technologies
    Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring ... Read more

    $40.49 USD

  • Measuring the User Experience

    Collecting, Analyzing, and Presenting UX Metrics

    by Bill Albert, Tom Tullis ...
    Series series Interactive Technologies
    Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that ... Read more

    $35.63 USD

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  • The UX Book

    Process and Guidelines for Ensuring a Quality User Experience

    by Rex Hartson, Pardha S. Pyla ...
    The UX Book, winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides readers with actionable methods and techniques while retaining a ... Read more

    $72.08 USD

  • Landing Page Optimization

    The Definitive Guide to Testing and Tuning for Conversions

    by Tim Ash, Maura Ginty, Rich Page ...
    A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of ... Read more

    $18.00 USD

  • Instructional Design—Step by Step

    Nine Easy Steps for Designing Lean, Effective, and Motivational Instruction

    by John S. Hoffman ...
    Learn a simple, proven, step-by-step method for designing lean, eff ective, and motivationaleducation and training from author Dr. John S. Hoff man, a thirty-year training veteran.A practitioners guide geared toward the newcomer to professional instructional design,Instructional DesignStep by Step presents an easy-to-understand process that includesthese features:A primer on understanding how ... Read more

    $5.66 USD

  • Usability Testing Essentials

    Ready, Set...Test

    by Carol M. Barnum ...
    Do you love your mobile phone? Your MP3 player? Your e-book reader? You laptop or tablet PC? There’s a reason for that. Usability.When usability testing is part of the design and development of products, the results are better products that users want and like. You may be doing testing now or want to help your company get started, but you may not have all the tools to know how to properly prepare, ... Read more

    $40.49 USD

  • Using Wikis for Online Collaboration

    The Power of the Read-Write Web

    by James A. West, Margaret L. West ...
    Series Book 15 - Jossey-Bass Guides to Online Teaching and Learning
    How can online instructors and course designers' instruction harness the popular Web 2.0 tool, the wiki, for successful collaboration and learning outcomes? This book focuses on using wikis in the active learning processes that are the hallmark of collaborative learning and constructivism. It provides both the pedagogical background and practical guidelines, tools, and processes for accomplishing ... Read more

    $29.00 USD

  • e-Learning by Design

    by William Horton ...
    From William Horton -- a world renowned expert with more than thirty-five years of hands-on experience creating networked-based educational systems -- comes the next-step resource for e-learning training professionals. Like his best-selling book Designing Web-Based Training, this book is a comprehensive resource that provides practical guidance for making the thousand and one decisions needed to ... Read more

    $52.99 USD

  • Developing Technical Training

    A Structured Approach for Developing Classroom and Computer-based Instructional Materials

    by Ruth C. Clark ...
    Since it was first published almost twenty years ago, Developing Technical Training has been a reliable resource for both new and seasoned training specialists. The third edition of this classic book outlines a systematic approach called the Instructional Systems Design (ISD) process that shows how to teach technical content defined as facts, concepts, processes, procedures, and principles. ... Read more

    $35.00 USD

  • Measuring the User Experience

    Collecting, Analyzing, and Presenting Usability Metrics

    by Thomas Tullis, William Albert ...
    Series series Interactive Technologies
    Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, ... Read more

    $45.35 USD

  • Graphics for Learning

    Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials

    by Ruth C. Clark, Chopeta Lyons ...
    Are you getting the most learning value from visuals? Thoroughly revised and updated, Graphics for Learning is the second edition of the bestselling book that summarizes the guidelines for the best use of graphics for instructional materials, including multimedia, texts, working aids, and slides. The guidelines are based on the most current empirical scientific research and are illustrated with a ... Read more

    $78.00 USD

  • e-Learning by Design

    by William Horton ...
    Since the first edition of E-learning by Design, e-learning has evolved rapidly and fringe techniques have moved into the mainstream. Underlying and underwriting these changes in e–learning are advances in technology and changes in society.The second edition of the bestselling book E-Learning by Design offers a comprehensive look at the concepts and processes of developing, creating, and ... Read more

    $70.00 USD