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Emerald Points eBook Series

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  • Emotional Appeals in Advertising Banking Services

    by Emmanuel Mogaji ...
    Series series Emerald Points
    Advertisements are considered as stimuli which consumers will respond to. Banks can develop emotionally appealing advertisements, but they are not guaranteed a positive emotional reaction. The unprecedented turbulence and uncertainty experienced in the banking industry has increased the need to appear more appealing to consumers.Taking into consideration the global financial crisis, the current ... Read more

    $39.86 USD