Sales & Selling in Marketing & Sales & Business & Finance eBooks

From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans

by Jon Picoult ...

If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity.That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business.Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work ... Read more

$18.71 USD

If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity.That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business.Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work
... Read more
Better Leading Encouraging Coaching

Incl. Bonus – Become a boss, but remain human, inspire & increase motivation, leadership & organizational development, change management for more sucess

by Simone Janson ...

Series series Power Booster Edition
Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable ... Read more

$10.70 USD or Free with Kobo Plus

Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable
... Read more
The Commonwealth of Self Interest

Business Success Through Customer Engagement

by Paul Greenberg ...

Twenty-first century customers are demanding more than ever - they will communicate with a company in whatever channel they need to at the time they want to. They want their interactions with the company to be seamless, convenient and simple. They want to get whatever it is they want to do with your company done as fast as possible. AND they want more than just good products and services, products ... Read more

$16.19 USD

Twenty-first century customers are demanding more than ever - they will communicate with a company in whatever channel they need to at the time they want to. They want their interactions with the company to be seamless, convenient and simple. They want to get whatever it is they want to do with your company done as fast as possible. AND they want more than just good products and services, products
... Read more
The Peter Principle

Say NO! to incompetence at work

by 50minutes ...

Series Book 23 - Management & Marketing
Boost competence and efficiency in your companyThis book is a practical and accessible guide to understanding the Peter Principle, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the theory behind the Peter Principle and how it can affect the performance of your company• Identify the different levels of competence among your workers and ... Read more

$9.99 USD

Boost competence and efficiency in your companyThis book is a practical and accessible guide to understanding the Peter Principle, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the theory behind the Peter Principle and how it can affect the performance of your company• Identify the different levels of competence among your workers and
... Read more
Whiteboard Selling

Empowering Sales Through Visuals

by Corey Sommers, David Jenkins ...

Create compelling whiteboard presentations to engage your customers and win their businessWhiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Free your sales force from relying on slides and other static sales tools during the sales process. Whiteboard Selling offers ... Read more

$18.00 USD

Create compelling whiteboard presentations to engage your customers and win their businessWhiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Free your sales force from relying on slides and other static sales tools during the sales process. Whiteboard Selling offers
... Read more
Networking with the Affluent and their Advisors

by Thomas J. Stanley ...

The New York Times bestselling author of The Millionaire Next Door reveals the secrets and strategies for building a network of wealthy clients.In Networking with the Affluent, business theorist Thomas J. Stanley shares effective tactics for developing relationships with wealthy individuals—as well as their advisors—and generating new business among this highly exclusive target market. Dr. ... Read more

$11.69 USD or Free with Kobo Plus

The New York Times bestselling author of The Millionaire Next Door reveals the secrets and strategies for building a network of wealthy clients.In Networking with the Affluent, business theorist Thomas J. Stanley shares effective tactics for developing relationships with wealthy individuals—as well as their advisors—and generating new business among this highly exclusive target market. Dr.
... Read more
Consumer Behaviour

by Zubin Sethna, Jim Blythe ...

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing ... Read more

$51.02 USD

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing
... Read more
Quick Reference on Prospecting, Presentation, Sales Closing Practice and Techniques:

For Life Insurance Agent, Business Manager

by KVL MANOHAR ...

Description Selling Life Insurance is a challenging job, where every agent spend most of his/her time on finding ways/channels of promotion to get prospect sales close. This material concludes various channels of promotions, planning and techniques where we can implement in our day to day marketing activities. I, author of this eBook is working as an Insurance Agent Since 2004. I self experienced ... Read more

$2.93 USD

Description Selling Life Insurance is a challenging job, where every agent spend most of his/her time on finding ways/channels of promotion to get prospect sales close. This material concludes various channels of promotions, planning and techniques where we can implement in our day to day marketing activities. I, author of this eBook is working as an Insurance Agent Since 2004. I self experienced
... Read more
The Art of Dealing With People

Master Human Nature and Build Better Relationships

by Les Giblin ...

What if you could instantly connect with anyone you meet?OVER 10 MILLION LES GIBLIN BOOKS SOLD WORLDWIDEThe timeless classic that has helped millions earn trust, communicate with confidence, and build lasting relationships.Inside you'll discover how to:• Win people over without manipulation• Handle difficult personalities with confidence• Build instant rapport and genuine influence• T... ... Read more

$7.19 USD or Free with Kobo Plus

What if you could instantly connect with anyone you meet?OVER 10 MILLION LES GIBLIN BOOKS SOLD WORLDWIDEThe timeless classic that has helped millions earn trust, communicate with confidence, and build lasting relationships.Inside you'll discover how to:• Win people over without manipulation• Handle difficult personalities with confidence• Build instant rapport and genuine influence• T...
... Read more
Exactly What to Say: The Magic Words for Influence and Impact

by Phil Jones ...

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... Read more

$7.99 USD or Free with Kobo Plus

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best
... Read more
Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value—Not Price

by Tom Reilly, Paul Reilly ...

The global, go-to guide that started the Value Selling Revolution—now updated for today’s market“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. In the first edition of Value-Added Selling, industry guru Tom Reilly tackled the most common problem that salespeople faced: overcoming customer concerns about ... Read more

$25.91 USD

The global, go-to guide that started the Value Selling Revolution—now updated for today’s market“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. In the first edition of Value-Added Selling, industry guru Tom Reilly tackled the most common problem that salespeople faced: overcoming customer concerns about
... Read more
Marketing

An Introduction

by Rosalind Masterson, Nichola Phillips, David Pickton ...

Get 12 months FREE access to an interactive eBook when purchasing the paperback*Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014"This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, links that allow students to ... Read more

$52.64 USD

Get 12 months FREE access to an interactive eBook when purchasing the paperback*Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014"This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, links that allow students to
... Read more
Sales Tech Fundamentals

The Sales Professional's Guide to AI, Automation & Analytics

by Kim Domingo Reyes ...

Sales Tech Fundamentals: The Sales Professional's Guide to AI, Automation & Analytics by Kim Domingo ReyesUnlock the power of technology to supercharge your sales performance and skyrocket your career in the digital age. "Sales Tech Fundamentals" is your comprehensive roadmap to mastering the essential tools and strategies that are reshaping the sales landscape.In this book, you will learn how to ... Read more

$4.49 USD or Free with Kobo Plus

Sales Tech Fundamentals: The Sales Professional's Guide to AI, Automation & Analytics by Kim Domingo ReyesUnlock the power of technology to supercharge your sales performance and skyrocket your career in the digital age. "Sales Tech Fundamentals" is your comprehensive roadmap to mastering the essential tools and strategies that are reshaping the sales landscape.In this book, you will learn how to
... Read more
The Human Sales Factor

The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal

by Lance Tyson ...

There’s a science to getting others to buy from you—a secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isn’t really about moving a product or service. It’s about moving people.Having spent nearly three decades meticulously examining the skillsets required for connecting with others—through the training and coaching of ... Read more

$9.62 USD or Free with Kobo Plus

There’s a science to getting others to buy from you—a secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isn’t really about moving a product or service. It’s about moving people.Having spent nearly three decades meticulously examining the skillsets required for connecting with others—through the training and coaching of
... Read more
Competing Against Luck

The Story of Innovation and Customer Choice

by Taddy Hall, Karen Dillon, David S. Duncan, Clayton M. Christensen ...

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can ... Read more

Was $17.49 USD Now $1.99 USD

The foremost authority on innovation and growth presents a path-breaking book on business strategy every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sure customers want to buy? Can
... Read more
No B.S. Marketing to the Affluent (Fourth Edition)

The Ultimate No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

by Dan S. Kennedy, Martin J. Fischer ...

Want to bulletproof your business from recessions, inflation, and economic downturns? The answer is simple: appeal to the affluent!In this 4th edition of No B.S. Marketing to the Affluent, millionaire-maker Dan S. Kennedy teams up with “Million Dollar Waiter” Martin Fisher to unlock the profits of the economy’s most stable demographic.Learn how to:Speak Their Language: The wealthy think and act ... Read more

$14.99 USD

Want to bulletproof your business from recessions, inflation, and economic downturns? The answer is simple: appeal to the affluent!In this 4th edition of No B.S. Marketing to the Affluent, millionaire-maker Dan S. Kennedy teams up with “Million Dollar Waiter” Martin Fisher to unlock the profits of the economy’s most stable demographic.Learn how to:Speak Their Language: The wealthy think and act
... Read more
$100M Leads

How to Get Strangers to Want to Buy Your Stuff

by Alexander Hormozi ...

Series Book 2 - Acquisition.com $100M Series
You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The ... Read more

$13.49 USD or Free with Kobo Plus

You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The
... Read more
The Go-Giver, Expanded Edition

A Little Story About a Powerful Business Idea (Go-Giver, Book 1

by Bob Burg, John David Mann ...

This expanded edition of The Go-Giver includes the text of the original business parable, together with a foreword by Arianna Huffington, a new introduction, a discussion guide, and a Q&A with the authors.“Most people just laugh when they hear that the secret to success is giving....Then again, most people are nowhere near as successful as they wish they were.”The Go-Giver tells the story of an ... Read more

$14.99 USD

This expanded edition of The Go-Giver includes the text of the original business parable, together with a foreword by Arianna Huffington, a new introduction, a discussion guide, and a Q&A with the authors.“Most people just laugh when they hear that the secret to success is giving....Then again, most people are nowhere near as successful as they wish they were.”The Go-Giver tells the story of an
... Read more
The Qualified Sales Leader

Proven Lessons from a Five Time CRO

by John McMahon ...

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at ... Read more

$8.99 USD or Free with Kobo Plus

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at
... Read more
The Secrets of Power Selling

101 Tips to Help You Improve Your Sales Results

by Kelley Robertson ...

Praise for The Secrets of Power Selling"Finally a book that really does Keep It Simple. The Secrets of Power Selling is for anyone just starting their sales career as well as for seasoned sales professionals who are always looking to improve their skills. This is the reference guide for what it takes to have a successful sales career. With the changes happening in the workforce, our ability to ... Read more

$19.99 USD

Praise for The Secrets of Power Selling"Finally a book that really does Keep It Simple. The Secrets of Power Selling is for anyone just starting their sales career as well as for seasoned sales professionals who are always looking to improve their skills. This is the reference guide for what it takes to have a successful sales career. With the changes happening in the workforce, our ability to
... Read more
The Secrets of Successful Selling Habits

by Zig Ziglar ...

In this all-time classic, updated by Tom Ziglar to address unique selling challenges in the 21st century, you’ll get coached by the master—Zig Ziglar—in what he calls “the proud profession!”Zig Ziglar has been called the man who helped turn selling into a profession to be proud of. In this exciting book taken from a seminar given by him, Zig tells you:How you can relate best to your customerThe ... Read more

$7.82 USD or Free with Kobo Plus

In this all-time classic, updated by Tom Ziglar to address unique selling challenges in the 21st century, you’ll get coached by the master—Zig Ziglar—in what he calls “the proud profession!”Zig Ziglar has been called the man who helped turn selling into a profession to be proud of. In this exciting book taken from a seminar given by him, Zig tells you:How you can relate best to your customerThe
... Read more
Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

by Geoffrey A. Moore ...

Series Book 14 - Collins Business Essentials
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers ... Read more

$7.99 USD

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers
... Read more
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

by Al Ries, Laura Ries ...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Read more

Was $8.99 USD Now $7.99 USD

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
... Read more
The Challenger Sale

Taking Control of the Customer Conversation

by Matthew Dixon, Brent Adamson ...

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at ... Read more

$13.99 USD

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at
... Read more

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