Sales & Selling in Marketing & Sales & Business & Finance eBooks

Sales Pitch: How to Craft a Story to Stand Out and Win

by April Dunford ...

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your ... Read more

$9.99 USD

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your
... Read more
Better Leading Encouraging Coaching

Incl. Bonus – Become a boss, but remain human, inspire & increase motivation, leadership & organizational development, change management for more sucess

by Simone Janson ...

Series series Power Booster Edition
Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable ... Read more

$10.70 USD or Free with Kobo Plus

Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable
... Read more
From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans

by Jon Picoult ...

If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity.That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business.Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work ... Read more

$18.71 USD

If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity.That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business.Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work
... Read more
The Soul of the Deal

Creative Frameworks for Buying, Selling, and Investing in any Business

by Marc H. Morgenstern ...

From a seasoned dealmaker, a guide to negotiating that "provides practical, expert guidance and tactics through vivid stories" (Rob Markey, New York Times–bestselling coauthor of The Ultimate Question 2.0).The Soul of the Deal effortlessly teaches unconventional transactional strategies that are radically changing the approach of business buyers and sellers, investors, CEOs, and entrepreneurs. ... Read more

$0.89 USD or Free with Kobo Plus

From a seasoned dealmaker, a guide to negotiating that "provides practical, expert guidance and tactics through vivid stories" (Rob Markey, New York Times–bestselling coauthor of The Ultimate Question 2.0).The Soul of the Deal effortlessly teaches unconventional transactional strategies that are radically changing the approach of business buyers and sellers, investors, CEOs, and entrepreneurs.
... Read more
The Peter Principle

Say NO! to incompetence at work

by 50minutes ...

Series Book 23 - Management & Marketing
Boost competence and efficiency in your companyThis book is a practical and accessible guide to understanding the Peter Principle, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the theory behind the Peter Principle and how it can affect the performance of your company• Identify the different levels of competence among your workers and ... Read more

$9.99 USD

Boost competence and efficiency in your companyThis book is a practical and accessible guide to understanding the Peter Principle, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the theory behind the Peter Principle and how it can affect the performance of your company• Identify the different levels of competence among your workers and
... Read more
Whiteboard Selling

Empowering Sales Through Visuals

by Corey Sommers, David Jenkins ...

Create compelling whiteboard presentations to engage your customers and win their businessWhiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Free your sales force from relying on slides and other static sales tools during the sales process. Whiteboard Selling offers ... Read more

$18.00 USD

Create compelling whiteboard presentations to engage your customers and win their businessWhiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Free your sales force from relying on slides and other static sales tools during the sales process. Whiteboard Selling offers
... Read more
The Commonwealth of Self Interest

Business Success Through Customer Engagement

by Paul Greenberg ...

Twenty-first century customers are demanding more than ever - they will communicate with a company in whatever channel they need to at the time they want to. They want their interactions with the company to be seamless, convenient and simple. They want to get whatever it is they want to do with your company done as fast as possible. AND they want more than just good products and services, products ... Read more

$16.19 USD

Twenty-first century customers are demanding more than ever - they will communicate with a company in whatever channel they need to at the time they want to. They want their interactions with the company to be seamless, convenient and simple. They want to get whatever it is they want to do with your company done as fast as possible. AND they want more than just good products and services, products
... Read more
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

by Al Ries, Laura Ries ...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... Read more

$7.99 USD

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
... Read more
$100M Offers

How To Make Offers So Good People Feel Stupid Saying No

by Alexander Hormozi ...

Series Book 1 - Acquisition.com $100M Series
** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away ... Read more

$13.49 USD or Free with Kobo Plus

** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away
... Read more
Consumer Behaviour

by Zubin Sethna, Jim Blythe ...

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing ... Read more

$51.02 USD

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing
... Read more
Quick Reference on Prospecting, Presentation, Sales Closing Practice and Techniques:

For Life Insurance Agent, Business Manager

by KVL MANOHAR ...

Description Selling Life Insurance is a challenging job, where every agent spend most of his/her time on finding ways/channels of promotion to get prospect sales close. This material concludes various channels of promotions, planning and techniques where we can implement in our day to day marketing activities. I, author of this eBook is working as an Insurance Agent Since 2004. I self experienced ... Read more

$2.93 USD

Description Selling Life Insurance is a challenging job, where every agent spend most of his/her time on finding ways/channels of promotion to get prospect sales close. This material concludes various channels of promotions, planning and techniques where we can implement in our day to day marketing activities. I, author of this eBook is working as an Insurance Agent Since 2004. I self experienced
... Read more
To Sell Is Human

The Surprising Truth About Moving Others

by Daniel H. Pink ...

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by ... Read more

$8.99 USD

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by
... Read more
Building a StoryBrand 2.0

Clarify Your Message So Customers Will Listen

by Donald Miller ...

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for ... Read more

Was $14.99 USD Now $7.99 USD

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for
... Read more
Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value—Not Price

by Tom Reilly, Paul Reilly ...

The global, go-to guide that started the Value Selling Revolution—now updated for today’s market“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. In the first edition of Value-Added Selling, industry guru Tom Reilly tackled the most common problem that salespeople faced: overcoming customer concerns about ... Read more

$25.91 USD

The global, go-to guide that started the Value Selling Revolution—now updated for today’s market“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. In the first edition of Value-Added Selling, industry guru Tom Reilly tackled the most common problem that salespeople faced: overcoming customer concerns about
... Read more
Marketing

An Introduction

by Rosalind Masterson, Nichola Phillips, David Pickton ...

Get 12 months FREE access to an interactive eBook when purchasing the paperback*Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014"This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, links that allow students to ... Read more

$52.64 USD

Get 12 months FREE access to an interactive eBook when purchasing the paperback*Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014"This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, links that allow students to
... Read more
Sales Tech Fundamentals

The Sales Professional's Guide to AI, Automation & Analytics

by Kim Domingo Reyes ...

Sales Tech Fundamentals: The Sales Professional's Guide to AI, Automation & Analytics by Kim Domingo ReyesUnlock the power of technology to supercharge your sales performance and skyrocket your career in the digital age. "Sales Tech Fundamentals" is your comprehensive roadmap to mastering the essential tools and strategies that are reshaping the sales landscape.In this book, you will learn how to ... Read more

$4.49 USD or Free with Kobo Plus

Sales Tech Fundamentals: The Sales Professional's Guide to AI, Automation & Analytics by Kim Domingo ReyesUnlock the power of technology to supercharge your sales performance and skyrocket your career in the digital age. "Sales Tech Fundamentals" is your comprehensive roadmap to mastering the essential tools and strategies that are reshaping the sales landscape.In this book, you will learn how to
... Read more
The Human Sales Factor

The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal

by Lance Tyson ...

There’s a science to getting others to buy from you—a secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isn’t really about moving a product or service. It’s about moving people.Having spent nearly three decades meticulously examining the skillsets required for connecting with others—through the training and coaching of ... Read more

$9.62 USD or Free with Kobo Plus

There’s a science to getting others to buy from you—a secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isn’t really about moving a product or service. It’s about moving people.Having spent nearly three decades meticulously examining the skillsets required for connecting with others—through the training and coaching of
... Read more
No B.S. Marketing to the Affluent (Fourth Edition)

The Ultimate No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

by Dan S. Kennedy, Martin J. Fischer ...

Want to bulletproof your business from recessions, inflation, and economic downturns? The answer is simple: appeal to the affluent!In this 4th edition of No B.S. Marketing to the Affluent, millionaire-maker Dan S. Kennedy teams up with “Million Dollar Waiter” Martin Fisher to unlock the profits of the economy’s most stable demographic.Learn how to:Speak Their Language: The wealthy think and act ... Read more

$14.99 USD

Want to bulletproof your business from recessions, inflation, and economic downturns? The answer is simple: appeal to the affluent!In this 4th edition of No B.S. Marketing to the Affluent, millionaire-maker Dan S. Kennedy teams up with “Million Dollar Waiter” Martin Fisher to unlock the profits of the economy’s most stable demographic.Learn how to:Speak Their Language: The wealthy think and act
... Read more
Marketing

Based on First Principles

by Robert W. Palmatier, Dr Andrew Crecelius ...

An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier's four principles – all customers differ, all customers change, all competitors react, all resources are limited – provide a framework for understanding the diverse and idiosyncratic world of modern ... Read more

$47.42 USD

An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier's four principles – all customers differ, all customers change, all competitors react, all resources are limited – provide a framework for understanding the diverse and idiosyncratic world of modern
... Read more
Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

by Geoffrey A. Moore ...

Series Book 14 - Collins Business Essentials
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers ... Read more

$7.99 USD

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers
... Read more
Marketing on Etsy with Artificial Intelligence: Increase Your Conversion Rates Using GPT-4

by Aykut Uçar ...

Marketing on Etsy with Artificial Intelligence Dive deep into the future with our guide! Boost your Etsy store's potential using the power of AI! ✨ Discover:How GPT-4 can revolutionize your product listings! ️Tips and tricks for AI-driven customer engagement! Ways to predict market trends before they even happen! Unleash your shop's true colors and stand out in the Etsy crowd! ️ With expert ... Read more

$1.79 USD or Free with Kobo Plus

Marketing on Etsy with Artificial Intelligence Dive deep into the future with our guide! Boost your Etsy store's potential using the power of AI! ✨ Discover:How GPT-4 can revolutionize your product listings! ️Tips and tricks for AI-driven customer engagement! Ways to predict market trends before they even happen! Unleash your shop's true colors and stand out in the Etsy crowd! ️ With expert
... Read more
$100M Leads

How to Get Strangers to Want to Buy Your Stuff

by Alexander Hormozi ...

Series Book 2 - Acquisition.com $100M Series
You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The ... Read more

$13.49 USD or Free with Kobo Plus

You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The
... Read more
Secrets of Closing the Sale

by Zig Ziglar, Kevin Harrington ...

Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including how to project warmth and integrity, increase productivity, overcome objections, and deal respectfully with challenging prospects. This new edition includes fresh opening and closing chapters as well as tips and ... Read more

$17.54 USD

Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including how to project warmth and integrity, increase productivity, overcome objections, and deal respectfully with challenging prospects. This new edition includes fresh opening and closing chapters as well as tips and
... Read more
How to Hire and Develop Your Next Top Performer, 2nd edition: The Qualities That Make Salespeople Great

by Herb Greenberg, Patrick Sweeney ...

The sales management classic—updated for today’s competitive business environmentAdvanced digital technologies, the breakdown of traditional business barriers, and increased customer empowerment have transformed the sales profession. The future now belongs to salespeople who deeply understand, embrace, and take advantage of these unprecedented changes to enhance their relationships with their ... Read more

$18.71 USD

The sales management classic—updated for today’s competitive business environmentAdvanced digital technologies, the breakdown of traditional business barriers, and increased customer empowerment have transformed the sales profession. The future now belongs to salespeople who deeply understand, embrace, and take advantage of these unprecedented changes to enhance their relationships with their
... Read more

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