SILVER MEDAL – International Top Sales Books Awards 2021FINALIST – American Bookfest Awards 2021FINALIST – National Indie Excellence Awards 2021It’s part award-winning novel, part ‘how-to’, and it’s everything you need to know about selling to big business.The Wentworth Prospect takes a deep dive into the high-stakes world of complex business-to-business selling. The story follows the fortunes of Sue Novak, a fledgling sales consultant, as she struggles to l...

Your Roadmap to Achieving Sales Success is a practical, no-nonsense guide for anyone looking to forge a successful career in B2B sales. It purposefully doesn't deliver any new, ground-breaking revelations about selling. Instead it delivers good, common sense insights into B2B selling and provides the reader with a solid foundation on what is required to enjoy success in the most rewarding of careers…sales.Moloney distills over 40 years of sales and business development experience i...

Your Roadmap to Sales Management Success takes you on an invigorating learning journey through the 10 essential roles where high performance sales managers excel. Author, Wayne Moloney has distilled three decades of his top-tier experience in sales, sales training, marketing and business development in this guide for new sales managers, small business owners responsible for the sales management function and sales managers who want to improve their skills.Our modern world is distinc...

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself, said Peter F. Drucker (1909 – 2005), a famous American writer and management consultant.The book, Marketing for Beginners gives an exhaustive explanation about the key concept of marketing, its strategies, and defines the important terminologies, such as Brand Selection, Distribution Channels, Vendor Selection, Pricing, Sales Process, Customer Relationship Management...

In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more of...

**2018 Axiom Business Book Award Winner, Silver MedalStraightforward advice for taking your sales team to the next level!**If your sales team isn’t producing the results expected, the pressure is on you to fix the situation fast. One option is to replace salespeople. A better option is for you to optimize your performance as a sales leader. In The Sales Manager’s Guide to Greatness, sales management consultant Kevin F. Davis offers 10 proven and distinctly practical...

Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that fulfils the promise of the value proposition so that a value exchange takes place. This book is...

The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section I : retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with r...

In this 2nd edition Samara Pope gives an insight of the greatest secrets of ethical psychological persuasion applied to sales that she formulated over 20 years while working with psychologists and sales trainers and how she developed them into successful sales strategies for turning every NO into a YES, being irresistibly persuasive and making clients come to you.Table of ContentsPart 1 – The Basic Formula of Psychological PersuasionChapter Summary from the First ed...

Highly successful salespeople are skillful in the use of questions. A salesman's dilemma is asking the right question at the right time. This book covers how to establish rapport with good questions. It shows you how to develop knowledge about your prospects needs with the use of open end questions. You will learn how to confirm benefits with both open and closed end questions. It shows you how to develop "Go To" questions so you are always prepared. And, finally, it will cover good and ba...

Imagine having the ability to sit back with a hot cup of coffee, do some light reading, and an hour later, to have the ability to call yourself a small business owner. Sure, it sounds like a pipe dream, but this book makes it a reality. In almost no time, you will not only know how to set up your own online shop at no cost, but you will be limited in what you can sell only by your own imagination and creativity! How is it possible? It's the Etsy revolution! Etsy is a massive online marketp...

Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group intervie...