This textbook examines how service firms manage their international operations. For the first time, it brings together insights from the fragmented literature on this subject into an accessible textbook. Further, it is unique in its focus on service firms’ internationalization and international management.Beginning with an overview of the international environment in which service firms operate, it subsequently describes multinational service firms and their internationalization pr...

With her concept of “Even fifty cents can save a life,” Dharma Master Cheng Yen began to challenge people’s conceptions of the impossible. A group of ordinary housewives were the first to believe in and follow her. The major organization that Tzu Chi is today began with this group of housewives.While lodging at Puming Temple, despite having nothing to her name, she was driven by one simple but resolute belief: “If I eat until I am eighty percent full, I can save the remaining twent...

一九六六年，證嚴法師布衣芒鞋，帶著幾位家庭主婦，以「人間菩薩」自勵，深入偏鄉的暗角膚慰苦難。這救度的小筏，在臺灣花蓮一隅萌芽；從二十世紀到二十一世紀，已擴展成航向天涯海角的大法船，在全球近百個地域，開出慈濟的法華世界。千里之路的起步，是出於怎樣的因緣與信念？是何等的願力與堅持，造就綿延超過半世紀、始終如一的行動？又經歷哪些難關，練就守之不動，勇往直前的心志？一部「一生無量」的慈濟史，是佛法「信、願、行」的寶貴見證。第壹冊「靜思」：一九三七年到一九六五年，是證嚴法師成長、出家到創辦慈濟歷程。In 1966, Dharma Master Cheng Yen inspired a few housewives to set aside a couple of cents of grocery money every day to establish a charity fund and led them into the dark corners of remote village...