With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization.Design sprints not only let you test digital product ideas before you pour too m...

NEW YORK TIMES BESTSELLERFrom the authors of Click and former Google Ventures partners, Sprint presents a unique five-day process for solving tough problems, proven at more than a hundred companies.Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it t...

The first resume book from the What Color Is Your Parachute? career guru Richard Bolles.Resumes get an average of eight seconds of attention before going in the trash—or getting on the shortlist. That’s just one of the findings reported here, as legendary career expert Richard N. Bolles presents new research about resumes in a guide that summarizes everything job-hunters and career-changers need to know about this essential tool.This timely resourc...

Publishing is the NEW MARKETING. REACH MORE CUSTOMERS THAN EVER WITH TARGETED CONTENTHow do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?EPIC CONTENT MARKETINGOne of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt o...

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a ...

There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don’t have enough information on marketing themselves. The key to any successful marketing plan is a strong brand. Branding for Bloggers features tried-and-true, it-worked-for-me methods of branding from a rich mix of professional bloggers and branding experts. Bloggers will learn how to define their brand, establish it to grow the reach of their blog,...

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you through planning what you'll say online, how and where you'll say it, how ofte...

Expert Q&A that wins the deal--every time!The key to more sales is closing more deals--and sales guru Stephan Schiffman knows all the tricks and techniques you need to do just that. Organized in a simple question-and-answer format that allows you to implement new strategies virtually overnight, this new Schiffman classic is a gold mine of practical information for all salespeople--newcomers and veterans alike. The 250 Sales Questions to Close t...

Search Engine Optimization (SEO) can be quite confusing. Using Social Media can be worse. And writing killer content that people love? Boy, that can be tough.The good news is that tons of experts have discussed these topics in-depth all throughout the past year.Buying this book will give you all of that discussion, fill you in on all of those topicsIt's full of the most useful articles from 2015, plus tons of commentary on them and analysis of their findings.

Creating a platform isn't just beneficial--it's essential!In today's world of blogging, websites, Twitter feeds, and Facebook updates, building a writer platform from the ground up can seem a daunting task. Never fear--author and editor Chuck Sambuchino provides expert, practical advice for increasing your visibility, selling more books, and launching a successful career. In Create Your Writer Platform, you'll learn:• The ...

42 Rules of Cold Calling Executives (2nd Edition)' is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools, to get the best possible results. This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her...

Get Hired Today With LinkedIn Profiles That Work!If you're not getting 2 or 3 unsolicited calls a week, your LinkedIn profile sucks – The LinkedIn InsiderAre you craving a career change? Do you want to know how to land your dream job? Are you simply looking for work? If so, you need to be on LinkedIn with a profile that stands out from the crowd and gets you noticed. In short, you need a LinkedIn profile that doesn't suck.In a few short years LinkedIn has changed the...