Dozens of books have been written about how to do training more effectively, with more impact, and so on. Yet despite all that well-meaning advice, of the $70 billion spent on training in the U. S., only 12-15 percent actually gets applied in ways that contribute tangible value to organizations. But Tim Mooney and Robert Brinkerhoff have discovered that some iconoclastic trainers achieve breakthrough results by having the courage to break away from the usual approaches and identify what is...

If trainers want to truly make an impact on organizations, what they need is a new mindset, not a new technique. Drawing on examples from major companies and their own years of experience, the authors inspire trainers to have the courage to break away from the usual ways of doing things and identify what is really needed and what really works.