In the thrilling pages of "Burn Their Boats: Igniting Unbreakable Customer Loyalty," we embark on a captivating exploration of how businesses can create a customer base so devoted and committed that customers willingly destroy their bridges and forsake all alternatives, leaving them with no choice but to seek refuge in your brand.The author uncovers the essential elements that ignite unbreakable customer loyalty. From personalized experiences that make customers feel seen and under...

Research into a millennium of Native American architecture in the SoutheastSome of the most visible expressions of human culture are illustrated architecturally. Unfortunately for archaeologists, the architecture being studied is not always visible and must be inferred from soil inconsistencies or charred remains. This study deals with research into roughly a millennium of Native American architecture in the Southeast and includes research on the variation...

J. M. Adovasio has spent the last thirty years at the center of one of our most fiery scientific debates: Who were the first humans in the Americas, and how and when did they get there?At its heart, The First Americans is the story of the revolution in thinking that Adovasio and his fellow archaeologists have brought about, and the firestorm it has ignited. As he writes, “The work of lifetimes has been put at risk, reputations have been damaged, an astounding amount of sil...

A fascinating study of American life and an explanation of how American life is studied through the everyday details of ordinary living, colorfully depicting a world hundreds of years in the past.History is recorded in many ways. According to author James Deetz, the past can be seen most fully by studying the small things so often forgotten. Objects such as doorways, gravestones, musical instruments, and even shards of pottery fill in the cracks between large histo...

75 unique designs for attractive, efficient, environmentally friendly homes.Now available in paperback, this collection of 75 plans for small homes offers more than 500 usable blueprints and other illustrations for a variety of living spaces suitable for every environment and style, from a New England farmhouse to a sophisticated townhouse in the city to a Santa Fe ranch.The designs include site drawings, floor plans, elevation drawings, section drawings, p...

From his stunning discovery of Tyrannosaurus rex one hundred years ago to the dozens of other important new dinosaur species he found, Barnum Brown led a remarkable life (1873–1963), spending most of it searching for fossils—and sometimes oil—in every corner of the globe. One of the most famous scientists in the world during the middle of the twentieth century, Brown—who lived fast, dressed to the nines, gambled, drank, smoked, and was known as a ladies’ man—became as legendary as...

What did New York look like four centuries ago? An extraordinary reconstruction of a wild island from the forests of Times Square to the wetlands downtown.Named a Best Book of the Year by Library Journal , New York Magazine , and San Francisco ChronicleOn September 12, 1609, Henry Hudson first set foot on the land that would become Manhattan. Today, it's difficult to imagine what he saw, but for more than a decade, landscape ecolo...

This fascinating book tells the story of how one museum changed ideas about dinosaurs, dynasties, and even the story of life on earth. The Yale Peabody Museum of Natural History, now celebrating its 150th anniversary, has remade the way we see the world. Delving into the museum’s storied and colorful past, award-winning author Richard Conniff introduces a cast of bold explorers, roughneck bone hunters, and visionary scientists. Some became famous for wresting Brontosaurus, Tric...

"Integrates history, technology, sociology, economics, and politics with this remarkable insect serving as the unifying concept" ( Buffalo News).The tiny, industrious honey bee has become part of popular imagination—reflected in our art, our advertising, even our language itself with such terms as queen bee and busy as a bee. Honey bees—and the values associated with them—have influenced American culture for four centuries. Bees and beeke...

Designing Experimental Research in Archaeology is a guide for the design of archaeological experiments for both students and scholars. Experimental archaeology provides a unique opportunity to corroborate conclusions with multiple trials of repeatable experiments and can provide data otherwise unavailable to archaeologists without damaging sites, remains, or artifacts.Each chapter addresses a particular classification of material culture-ceramics, stone tools, perishable m...

Just a week after the Kristallnacht terror in 1938, young Luzie Hatch, a German Jew, fled Berlin to resettle in New York. Her rescuer was an American-born cousin and industrialist, Arnold Hatch. Arnold spoke no German, so Luzie quickly became translator, intermediary, and advocate for family left behind. Soon an unending stream of desperate requests from German relatives made their way to Arnold’s desk.   Luzie Hatch had faithfully preserved her letters both to and from far-flung...

A detailed, practical guide to the ancient craft of making stone tools, featuring an archaeological analysis.Flintknapping is an ancient craft enjoying a resurgence of interest among both amateur and professional students of prehistoric cultures. In this guide, John C. Whittaker offers the most detailed handbook on flintknapping currently available and the only one written from the archaeological perspective of interpreting stone tools as well as making them.