Not Business as UsualIn the current business climate of distrust, cynicism, and fear, Scott Weiss offers a radical challenge to those of us who lead others. His call for authentic leadership means dropping the mask of the Executive Persona as well as the camouflage and doubletalk of traditional corporate communications. It demands an end to our self-deceptions and the deception of others in the name of business as usual. Those who are brave enough to accept his DARE will discover.....

Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you’re already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start!Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understand...

During the reign of Nero, Roman culture produced some of its most spectacular works of art and literature, and some of its strangest. This study explores these effects across textual and visual media in an integrated way.Weiss' analysis allows for appreciation of the shared strategies of composition, overlaps between literary and visual rhetoric, the role of context in shaping the reception of a work, and the authority of the reader/viewer to generate meaning. The volume offers an ...

Microsoft® Dynamics CRM 2013 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, managing, and securing both cloud and on-premise based versions of Dynamics CRM.Leading Dynamics implementer Marc Wolenik fully covers Microsoft Dynamics CRM 2013, Microsoft Dynamics CRM Online Fall ’13, and many features first introduced in Microsoft’s “Polaris” and Update Rollup 12.You’ll find thorough coverage of Dynamics’ revamped “Flow” i...

The international bestseller-now with a new preface by author John Kotter.Millions worldwide have read and embraced John Kotter’s ideas on change management and leadership.From the ill-fated dot-com bubble to unprecedented M&A activity to scandal, greed, and ultimately, recession-we’ve learned that widespread and difficult change is no longer the exception. It’s the rule. Now with a new preface, this refreshed edition of the global bestseller Leading Cha...

Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating produc...

Revered management thinker Peter F. Drucker is our trusted guide in this thoughtful, day-by-day companion that offers his penetrating and practical wisdom for executive effectiveness. Amid the multiple pressures of our daily work lives, The Daily Drucker provides the inspiration and advice to meet the many challenges we face. With his trademark clarity, vision, and humanity, Drucker sets out his ideas on a broad swath of key topics, from time management, to innovation, to outsourc...

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkitsAs many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use i...

Innovation may be the hottest discipline around today-in business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable.No longer. In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his...

In today's complex work world, things no longer get done simply because someone issues an order and someone else follows it.Most of us work in socially intricate organizations where we need the help not only of subordinates but of colleagues, superiors, and outsiders to accomplish our goals. This often leaves us in a "power gap" because we must depend on people over whom we have little or no explicit control.This is a book about how to bridge that gap: how to exercise the p...

A practical guide which will help to discover how to setup and configure the Salesforce CRM application. It offers solutions and practical examples on how to further improve and maintain its functionality with clear systematic instructions. Being highly organized and compact, this book contains detailed instructions with screenshots, diagrams, and tips that clearly describe how you can administer and configure complex Salesforce CRM functionality with absolute ease.This book is for adminis...

How to Create an Online Store & Profitable Ecommerce Business with ShopifyATTENTION Business Owners & Entrepreneurs! Learn how to set up a profitable, online store with Shopify with Step-by-Step Instruction...one that the “professionals” would charge you thousands of dollars for.Whether you already have a retail business, have products ready to sell, or are looking for a business model that you can run anywhere, this book will walk you through how to use Shopify and...