Porsches for soccer moms? Finance bros in Patagonia? Drive-through Starbucks? What happens when your growth strategy creates conflict between customers?You always want to grow your brand, but there's a dilemma: the more customer segments you target, the harder it becomes to avoid conflict between them. Sometimes attempts to court new customers can feel like a betrayal to your loyal base. Sometimes new customer segments rush to adopt your products and in the process...

You always want to grow your brand, but there's a dilemma: The more customer segments you target and serve, the harder it becomes to manage their diverse preferences and behaviors. Sometimes, you do such a good job building a loyal customer base that attempts to attract other customers feels like a betrayal to your core audience. Other times, a new segment adopts your products without your courting, and it creates tension with existing customers.Welcome to "the conflict zone," wher...

Narrated by Teddy Hamilton, the TikTok-favorite voice of Fourth Wing and a star of spicy romance . . .He could have it all . . . but all he wants is her.Rock star Cole Kennrick has been through it all: sex, drugs, and rock n’ roll. Overindulging until he lost what mattered most.Now he’s pulled his life together and left his addictions behind, except for one: his ex-wife, Janie. If only he can convince her their love was — a...

Two widows. One wedding dress. And a promise of forever.A wedding dress is meant to be worn only once.When a stranger finds herself in need of a miracle at the last minute, I do the unthinkable: I offer mine to her.The same one I wore down the aisle for my late husband.Now I’m invited to the wedding and finding myself wondering why I shut myself away from the world for so long.I’m only meant to be at the Wilder Retreat for a single d...

New York Times bestselling author Carrie Ann Ryan returns to the Montgomery Ink world with a blind date romance between two unlikely strangers.I love falling in love.Only I’m the worst at it.My friends call me a serial first dater and I can’t blame them.All I want is a happy ever after, yet all I find are happy ever nevers.This is my last chance. After this set up with my friend’s tattoo artist, I’m done.No more dating. No more chances....

New York Times bestselling author Carrie Ann Ryan returns to the Montgomery Ink world with three souls bruised yet forever connected in this sexy and intoxicating ménage romance.Julia and Ronin know their relationship is solid. They’ve been through hell and back, but their love has stayed true through it all. When Ronin’s ex, Kincaid, comes back to town, however, the two realize what they might be missing.Kincaid didn’t mean to leave Ronin behind all those years ag...

Performance Programs Company's Principles of Real Estate Practice in Texas contains the essentials of the national and Texas real estate law, principles, and practices necessary for basic competence as a real estate professional and as mandated by Texas license law for Principles I & II. It is based on our highly successful and popular national publication, Principles of Real Estate Practice, which is in use in real estate schools nationwide.The text is tailored to the needs of the...

An anthology Malcolm Gladwell has called "riveting and indispensable," The Best Business Writing is a far-ranging survey of business's dynamic relationship with politics, culture, and life. This year's selections include John Markoff (New York Times) on innovations in robot technology and the decline of the factory worker; Evgeny Morozov (New Republic) on the questionable value of the popular TED conference series and the idea industry behind it; Paul Kiel (P...

‘What’s to stop me killing you and taking the Powers?’ The giant raised the sword. ‘All I see is a dwarf, a pony and seven children, none of whom is even remotely capable of resisting the might of Uller Princekiller.’For centuries, the knights, dwarves, giants and sages of Auberon-Zamberg have been intent on a single quest. They’re all searching for ‘The King Who Guards the Gate’. Prophecy speaks of him as one of seven protectors who will defeat the armies of night and overcome the...

Indulge in over sixteen hours of pulsating passion with The Eden Bradley Romance Collection – the ultimate audio bundle for lovers of steamy, trope-filled romance.Brought to life by fan-favourite audio narrators Teddy Hamilton (Fourth Wing), Stella Hunter (Nikki St. Crowe’s Vicious Lost Boys series), and Chloe Ryan, these stories feature immersive...

Time flies when you're plundering history.Farway Gaius McCarthy was born outside of time. The son of a time-traveling Recorder from 2354 AD and a gladiator living in Rome in 95 AD, Far's birth defies the laws of nature. Exploring history himself is all he's ever wanted, and after failing his final time-traveling exam, Far takes a position commanding a ship with a crew of his friends as part of a black market operation to steal valuables from the past.But du...

She says she doesn’t date players. She swears up and down that she’ll never handle my stick. We’ll see about that, sweetheart.When I win the pleasure of Harper’s company at a charity auction, I get exactly one date - one shot to win over the gorgeous and feisty brunette.Game on. I play hard, and I love a challenge.But just when I think I’ve finally carved out my shot...a huge secret implodes around us, threatening everything we’ve built.