The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts.In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., a...

The magic of chanting has a calming, awakening and sometimes even consciousness-altering mystery about it. From singing hymns together in church to learning nursery songs in kindergarten, we’ve all experienced the joy and resonance chanting can bring. In his early days as a rock musician, Robert Gass tapped into "the tribal music of the collective," and went on to become the founder of Spring Hill Music.

Arguing, Reasoning, and Thinking Well offers an engaging and accessible introduction to argumentation and critical thinking. With a pro-social focus, the volume encourages readers to value civility when engaged in arguing and reasoning. Authors Gass and Seiter, renowned for their friendly writing style, include real-world examples, hypothetical dialogues, and editorial cartoons to invite readers in. The text includes a full chapter devoted to the ethics of argument, as well as con...