This book uses a declarative mapping methodology to examine a range of issues relating to environmental and social justice issues, including climate change, homelessness, refugees, food insecurity, and racial and gender inequality. The book explores how we can bring about change in order to have a meaningful impact on these problems, using a literature-based approach to identify and analyse this through the Declarative Mapping Method, showing how this methodology can be used in the context...

Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners...

Brand maturity is not inevitable.Waking the Giant challenges current thinking and practice when it comes to achieving growth with mature brands.This book convincingly demonstrates that the challenge of revitalising a mature brand is just as exciting -- and requires just as much ingenuity and innovation -- as launching a new brand.While major mature brands still dominate many categories, margins and growth opportunities are often le...

Recessions -- there may not be anything we can do to stop them, but we have plenty of choices when it comes to our response.During a recession too much time can be spent trying to guess what impact it may have, while too little time is spent exploring the strategic options available.Survive, Exploit, Disrupt addresses the need for companies to shift their strategic thinking during an economic downturn. As trends change and consumer behaviour become...

Mind Maps at Work takes a fresh and exuberant look at how Mind Maps can keep you one step ahead of your colleagues at work. Full of practical tips, exercises and inspiring casestudies of people from all career backgrounds, it will help you unlock your reservoirs of creativity and find the fulfilment at work you know you deserve.Tony Buzan is the world-renowned inventor of Mind Maps who has helped hundreds of highly successful international businesses and organisations. In this insp...

***The Strategic Planning Workbook***is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action plans. With a strong focus on matching the right kind of strategy to your business and the all-i...

The business leader's guide to creating a great workplace from the Great Place to Work InstituteIn this follow-up guide to The Great Workplace, experts from Great Place to Work® Institute, Inc. reveal the most common excuses managers use for why they can't create a great workplace. Authors Jennifer Robin and Michael Burchell poke holes in every single excuse. Whether the reasons involve the organization's leadership, employees, environment, or any other fa...

Discover how to become an effective strategic thinkerSome people seem to achieve the best results, again and again. Is it luck? Or is it strategy?How to Think Strategically equips you with the skills you need to make the best decisions and develop a powerful strategic mindset.This hands-on guide tackles both the thinking and the doing, helping you develop a robust strategic plan. It offers a six-step framework that addresses key questions, including:

Creating a Coaching Culture will help coaches and coaching companies to be more effective in the market place, by using an approach that works to create a coaching culture and integrates coaching well into organisations

The Financial Times Guide to Leadership is a one-stop shop for professionals at every stage of their leadership journey. Whether you’re just starting out or are looking to upgrade your current skills, this practical guide takes you through the core building tools of self-awareness, influence and execution.With thought-provoking exercises and action points throughout, plus handy chapter summaries for when you need to access information, this book is your roadmap to becoming...

Managing people just got easierThe book gives you a sound understanding of the concept of people management; the role of people managers; people motivational theories; the various people management styles and their appropriateness; the tools available to people managers to help them do their jobs effectively; techniques for managing performance; and an insight into how people managers candevelop their teams.Management, along with leadership, is one of the mo...

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionar...