Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit.This book provides a solution to the challenge of finding the right organizational structures, the right planning and operational processes, and to place all of that under the right kind ...

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology.This fully updated 6th edi...

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how ...

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are increasing each year. According to surveys, shopper marketing is growing even faster than internet adverti...

Change management just got easierIf an organization does not change in response to the environment in which it is operating, it will ultimately fail. Just as people have to change and adapt according to their circumstances, so do organizations. No one can deny that managing change is a difficult and sometimes painful task. It is complex and can be emotionally draining, involving a range of skills from project planning through to influencing those likely to be affect...

James Innes is the Founder and Chairman of TheResumeCenter.com (USA), The Resume Centre (Canada and Australia), The CV Centre (UK, Ireland, New Zealand and South Africa) and CV Center (Germany, Austria, France and Belgium) - the world's leading CV and resume consultancies.With nearly two decades of experience heading up these organizations, James is widely considered to be one of the world's leading careers experts. James regularly participates at recruitment fairs and conferences ...

Finding the work you want can be a daunting challenge. The rules have changed, the playing field has been rearranged and the players are unpredictable. Those who play smart will learn a lot about themselves and the dynamic environment of the workplace.Playing smart includes being ready for every conversation that focuses on your career direction. It could be an informal chat with an old friend or a formal interview. It could be a networking meeting or a brief encounter with a new a...

***The Strategic Planning Workbook***is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action plans. With a strong focus on matching the right kind of strategy to your business and the all-i...

Discover how to become an effective strategic thinkerSome people seem to achieve the best results, again and again. Is it luck? Or is it strategy?How to Think Strategically equips you with the skills you need to make the best decisions and develop a powerful strategic mindset.This hands-on guide tackles both the thinking and the doing, helping you develop a robust strategic plan. It offers a six-step framework that addresses key questions, including:

Are you serious about building a winning business? Then read this book.Why do some businesses struggle or even go under, while others go through the roof? The answer is It's not what you're selling, it's how you're running the show.Whatever your business interest or level, 101 Secrets to Building A Winning Business is packed with tips on how to run your show and build it up. Andrew Griffiths suggests a range of actions that you can take to turn your bright idea int...

Are you managing a team in manufacturing line? You feel that the company has huge potential to move on, and there's a missing piece that's preventing it? It can be Lean Manufacturing. Develop by Toyota and implemented all around the world, lean manufacturing is one of the best way to reduce waste. Learn how to work towards this direction and you'll see your profits sore! This ebook compiles tons of tips from REAL company owners, sharing what LEAN is all about. Study it, imp...

Do you feel that your mojo has definitely headed over the hill and hasn't even sent a postcard? We all have moments when we feel that life has become boring or tedious and though a chnage of job or career might seem the answer that's noty always possible, especially in these tough times.There are lots of reasons why anyone might feel constrained by thier job and long to break out but there are just as many solutions. This book will help you to understand who you are and what you need and, ...