Fundamentals of Writing is a book written specifically for those who want to improve their writing skills and apply them to writing articles (for newspapers, magazines, corporate and other publications), media releases, case studies, blog posts and social media content.The book is based on several writing courses that I teach online for University of Toronto continuing education students and for private students and corporate clients. And it is filled with samples, example...

Holy Crap!The History and Evolution of Human Waste and SanitationEvery human being does it. Every society has had to deal with it since the beginning of civilization. And yet we rarely talk about it.Holy Crap! is the fascinating, disgusting, surprising—and often funny—history and evolution of sanitation: how humans have dealt with their waste from ancient cesspits and primitive toilets to modern sewers and sewage treatment.Along th...

Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works - no matter your objective or target market. From branding to hard sell, from newspaper and magazine ads to direct response marketing, from Google ads to website copy and social media, Copywri...

How to Write a Non-fiction Book in 60 Days: Including How to Use AI to Help Write Your BookBrainstorm, Outline and Write a Solid First Draft in Just 60 Days.Ideal for consultants, workshop leaders, speakers, or freelance writers who want to write a solid first draft of a non-fiction book - in 60 days Includes heathy section to use AI to help you wite your non-fiction book in even lesstime/Want to write a non-fiction book? Learn how to take your book from idea and in...

Harness the Business Writing Process: E-mail – Letters – Proposals – Reports – Media Releases – Web Content. Ideal for anyone who has to write email, letters, proposals, reports, and web content. Do you find yourself feeling blank when you face the blank page? Do you have a lot to say but don't know where to, or how to, start? Do you suspect your writing tends to go on too long and is not as organized or as focused as it could (or should) be? Have you ever used ASAP in an email me...

This short book is called Clustering & Chunking: How To Figure Out What You Want To Do. And How To Get It Done. The thinking, exercises and techniques presented in this book are for people who want to get stuff done, be it for pleasure, for work, for business or for personal gain.I have used the information that I present here as one of Canada's most successful freelance writers--freelancing for various newspapers and magazines, and then for a variety of corporate clients-...

Geri: A Post-Pandemic LGBTQ+ Novel About SomethingGeri, a talented but unknown non-binary stand-up comedian and carpenter, navigates their LGBTQ+ life in the city with three LGBTQ+ roommates. The novel is, in some ways, a parody of the heterosexual series, Seinfeld, but it is its own story. Geri will be published mid-October 2020.Main CharactersGeri Sender: a non-binary stand up comedian and carpenter who lives in a house f...

MS & ME: From First Signs, To Diagnosis, To Living With Chronic Illness. What Multiple Sclerosis Is, How It Manifests Itself And What Can And (Unfortunately) Cannot Be Done About It. If you are newly diagnosed with MS, know someone who is, or if you are a caregiver of someone with MS, no doubt you have a lot of questions about MS. MS & ME has a lot of answers. it answers questions about: what is and why is MS, different types of MS, various MS symptoms and medications. It looks at...

Six-Figure Freelancer: How to Find, Price, and Manage Corporate Writing Assignments - Revised & Improved! With more ideas, more detail, more examples, more inspiration and more exercises to get you started and keep you going!Paul Lima was a busy technology freelance writer, earning a six-figure income, during the dot-com boom. When it went bust, so did many of his Information Technology corporate clients. Paul developed new business and marketing plans and within 18 months...

Love. Sick. by Paul Lima.Rachel and Amil were colleagues and friends whose connection hinted at something more—but when Amil admitted his daily, unrelenting headaches and withdrew, they parted ways, each nursing their own struggles. Rachel, secretly battling multiple sclerosis, never revealed her condition, leaving both with unspoken questions and unresolved feelings. Life moves on, and when Rachel takes over as manager of a credit union branch on Roncesvalles Avenue in To...

Chronic: A Sick Person Writes is dedicated to everyone living with a chronic condition. There are more of us than one might imagine. We just don’t make a lot of noise about it.There are many books about overcoming adversity. This is not one of them. There are far fewer books that simply say, “This is what living with chronic illness is really like.” This is one of them, and it is a perspective you may appreciate because it is genuine rather than an attempt to be artificial...

Five high school friends---a former athlete, nerds and brainiacs--solve a major school board computer crime, all while preparing their final history presentation on the War of 1812 between Britain (and what would become Canada) and America. The mixed race, LGBTQ+ and heterosexual group works together to figure out "who done it" and to put forward the best presentation possible. There are twists and turns in both aspects of the novel as the group works diligently to solve the computer crime...