In this posthumous collection of thought-provoking essays—many published here for the first time—Pulitzer Prize–winning historian and bestselling author David McCullough affirms the value of history, how we can be guided by its lessons, and the enduring legacy of American ideals.History Matters brings together selected essays by beloved historian David McCullough, some published here for the first time, written at different points over the course of his lo...

The book focuses on a strategic approach to brand building and using online platforms to your benefit. Learn how to master your website, blog, social network profiles, and YouTube channels with this unique book. It will help you to understand the essence of branding and the difference between marketing and branding.It primarily focuses on the individual brand and product and is a tool to position you in this global world, make an impact, and make money. Don't be indifferent; be the...

After John A. Macdonald’s death, four Tory prime ministers — each remarkable but all little known — rose to power and fell in just five years.From 1891 to 1896, between John A. Macdonald’s and Wilfrid Laurier’s tenures, four lesser-known men took on the mantle of leadership. Tory prime ministers John Abbott, John Thompson, Mackenzie Bowell, and Charles Tupper headed the government of Canada in rapid succession. Each came to the job with qualifications and limitatio...

Things you will learn:Understand the true idea of branding and why people buy brandsIdentify your target customer like a proDefine a real value of your productLearn top techniques for finding a sticky brand namesCreate brand personality to build relationship with your customersLearn how to separate yourself from the crowdWhat copywriting is and what you need to know to do it effectivelyHow to gain a thoroug...

This book is helpful for marketers, bloggers, entrepreneurs, and anyone interested in what exactly copywriting is and how to excel in this line of work. Users of these professional guidelines for copywriting can get the most excellent support to write copy to sell products or services online for profit.This book covers:Basics of copywritingThe best qualities of a copywriterHow to get started in copywritingHow to make money by copywriting

“A delightful and entertaining book about one of America’s greatest humorists.”—Seth MeyersThis “absorbing, illuminating” (Jon Meacham) biography of the legendary political humorist reveals the life behind his must-read Washington Post columns, featuring never-before-published photos, documents, and interviews.Before Jon Stewart, Stephen Colbert, Trevor Noah, and Doonesbury, there was Art Buchwald. For more than fifty year...

A history of the Mariposa Folk Festival, from its humble roots in Orillia in 1961 to international acclaim and legendary status as a premier folk music gathering.Mariposa began in the heyday of the early 60s “folk boom.” In its more than fifty-five years, it has seen many of the world’s greatest performers grace its stages: Pete Seeger, Joni Mitchell, Leonard Cohen, Gordon Lightfoot, Buffy Sainte-Marie, Jann Arden, and Serena Ryder.The festival has long hel...

1940s African American literature sits between two of the best-known periods in Black writing. Adding more intricacy to its framing, this decade's literary output commences and ends with watershed creative accomplishments by canonical mainstays in the waiting like Zora Neale Hurston, Richard Wright, Gwendolyn Brooks, James Baldwin, and Ralph Ellison. However, this book shows that mid-century Black literary productivity is not a matter of a handful of canonical figures and instead, it illum...

Fear of death and disease preoccupied the European consciousness throughout the early modern era, becoming most acute at times of plague and epidemics. In these times of heightened anxieties, images of saints and protectors served to reassure the faithful of their religious protection against infection. Modes of visual engagement and devotional subject matter were coupled in new ways to reinforce the emotive impact of art works and to reaffirm the perceived reality of the afterlife. In thi...

Constructing a ten-mile stone wall through the middle of a massive lake is an engineering nightmare. The Nezahualcoyotl Dike, built to protect Tenochtitlan from both catastrophic flooding and salt contamination, faced immense horizontal pressure from the water and deep vertical instability from the soft, saturated lakebed. Traditional stone masonry would simply sink into the mud under its own weight. Aztec engineers bypassed this catastrophic failure by completely reinventing their foundat...

The Public Policy Process is essential reading for anyone trying to understand the process by which public policy is made.Explaining clearly the importance of the relationship between theoretical and practical aspects of policymaking, this book gives a thorough overview of the people and organisations involved in the process. Changes to the complexity of the problems faced everywhere and to the way populist approaches to policymaking are emerging make new thinking essentia...

Marketing your shop and products is an important part of running a successful business. Even if you make the most earth shatteringly brilliant product ever invented, if no one knows about it, no one is going to buy it. Effective marketing solves this problem by raising awareness of your brand and establishing your reputation. This, in turn, helps buyers discover your products, builds buyer trust and confidence, and leads to sales and opportunities.In this b...