The room darkens and grows hushed, all eyes to the front as the screen comes to life. Eagerly the audience starts to thumb the pages of their handouts, following along breathlessly as the slides go by one after the other... We're not sure what the expected outcome was when PowerPoint first emerged as the industry standard model of presentation, but reality has shown few positive results. Research reveals that there is much about this format that audiences positively dislike, and that the o...

This straight-talking guide will help you develop your essay-writing skills and achieve higher marksDo ever wish that you could write the perfect university essay? Are you left baffled about where to start? This easy-to-use guide walks you through the nuts and bolts of academic writing, helping you develop your essay-writing skills and achieve higher marks. From identifying the essay type and planning a structure, to honing your research skills, managing your time,...

Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience.It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more importa...

Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. The invaluable guidance includes how to harmonize the English you and your teams use (for example, for performance evaluation, sales pitch etc) and introduces the notion of Word Power Skills 2.0 for unified writin...

Clear and distinctive written communications help project a favorable personal and corporate personality. Effective Business Writing will help readers formulate a systematic approach to writing that makes it easier and quicker to get the right words down, avoiding the dangers of bland and formulaic approaches. It is important to adopt the right style, create a clear and appropriate structure, and select the method - letter, fax or email - that suits one's purpose. Effective Business Writing...

The skill of good essay writing is essential if you are to achieve the kind of grades you want in the courses you are studying. This is true whether you are studying at GCSE, AS or A levels at school or college, or trying to gain a degree at university. The advice and practical guidance you receive in this book will enable you to improve your grade assessments by putting into practice some simple, but invaluable principles of essay writing. These approaches will work for you whether you ar...

Includes memorable ways to start and finish your speech with a flourishStraightforward advice on making your speeches sparkleWith the right preparation even the most nervous speaker can deliver a winning presentation. Public Speaking & Presentations For Dummies shows you how, from drafting your content to honing your tone for a perfect delivery. More confident speakers can find expert advice on getting visual aids right, impromptu ...

The presenting secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of Presenting.Includes how to:• Enjoy presenting and approach it with confidence• Assess your audience and their reactions• Prepare presentations for maximum impact• Use your voice and body to make your point• Use visual aids and handle questions

Communicate in a professional manner in any situation. Whether you're making a sales pitch or addressing a large audience, there are ways to get your message across clearly and effectively every time. Using everyday language, Alan Barker shows how to achieve verbal, vocal and visual success in seven easy steps. Practical pointers, examples and templates are included for all forms of communication, including writing for the web, public speaking, conducting interviews and even casual convers...

Ian Atkinsonis a multi award-winning creative director at one of the UK’s biggest agency groups. He’s written copy in every major medium and for some of the best-known brands in their sectors – including Avis, Barclays, Dyson, Macmillan, National Geographic, Oxfam, Sky and Zurich. He’s also written, edited or critiqued hundreds of business proposals, plans, presentations, pitch documents and marketing materials. Ian has a degree in psychology.

This comprehensive resource book contains an easy-to-use set of short activities essential for anyone teaching Business English. Reflecting real-life business activities such as emails, noisy telephone conversations, making excuses, negotiating, handling customer complaints and cultural awareness, Five-Minute Activities for Business English helps teachers mirror the pacey feel of the work environment. This book is also of interest to teachers of general English who are looking for stimulat...

Student Essentials: Study Skills – in one hour gives you all the skills you need when studying. Taking you step-by-step through every stage, helping you develop and refine your skills for university study success. Student Essentials: Study Skills – in one hour is packed full of jargon-free, practical advice to help you really get to grips with successful study skills. Checklists and exercises ensure you tackle each stage of study head on and develop key skills. From devel...