Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States. Contributors consider the ways that adverti...

Girls' Series Fiction and American Popular Culture examines the ways in which young female heroines in American series fiction have undergone dramatic changes in the past 150 years, changes which have both reflected and modeled standards of behavior for America’s tweens and teen girls. Though series books are often derided for lacking in imagination and literary potency, that the majority of American girls have been exposed to girls’ series in some form, whether through books, television, ...