How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success.Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation—a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "y...

Open the throttle on your sales potential—and leave your competitors in the dust!Selling today can be brutal. You need to rev it up if you want to close more deals. Accelerate the Sale shows how to:Qualify Buyers Using Just Two Well-Selected WordsDevelop Your Marketplace SuperiorityAcquire unparalleled persuasive language techniquesWhether you sell B2B or B2C, use Accelerate the Sale to power your sales success fr...

This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement.In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success.Merging re...

In research and application of Human Factors in Air Traffic Management (ATM) systems design, development and operation, there remains a lack of clarity regarding the range and integration of activities associated with the need for greater attention to issues such as human error, interface design and teamwork, especially in systems with increased levels of automation. This book seeks to redress this situation by presenting case studies of human factors applications in which there is demonst...

This book lays the foundations for you to understand all that you always wanted to know about radioactivity. It begins by setting out essential information about the structure of matter, how radiation occurs and how it can be measured. It goes on to explore the substantial benefits of radioactivity through its many applications, and also the possible risks associated with its use.The field of radioactivity is explained in layman’s terms, so that everybody who is interested can impr...

Adorable dogs paired with the hilarious, heartwarming reasons they love their weird-looking, fur-less human companions.Honorable Mention for Pets—Foreword Indies Book of the Year AwardsHave you ever considered what our precious pooches would say to us if they could speak?In Thanks for Picking Up My Poop, our cute and cuddly canine companions impart their humorous and heartfelt motivations for staying so dedicated to their some...

Best-selling guide for over 20 years and an essential companion for students taking chemistry courses of any level, this laminated six page guide is a must-have for reference throughout science courses as a serious study tool and quick refresher for the core concepts, terms, equations and periodic elements. Author and Harvard PhD, Mark D. Jackson, a scientist and university chemistry professor expertly streamlined the complicated subject of chemistry selecting the need-to-know answers for ...

Crew (or Cockpit) Resource Management training originated from a NASA workshop in 1979 that focused on improving air safety. The NASA research at that time found the primary cause of the majority of aviation accidents to be human error, and further showed the main problems to be failures of interpersonal communication, leadership, and decision making in the cockpit. By the time of publication of our first editon of CRM, was celebrated as the convergence of a concept, an attitude and a very...

The fun, easy way to get up to speed on biophysics concepts, principles, and practicesOne of the most diverse of modern scientific disciplines, biophysics applies methods and technologies from physics to the study of biological systems and phenomena, from the human nervous system to soil erosion to global warming. What are the best options for satisfying the world's growing energy demands? How can we feed the world's growing population? How can we contain, or rever...

Praise for Mastering the Complex Sale"Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives."—Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin"This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas...

Be a Network Marketing Superstar provides a proven 26-step program designed to help business leaders quickly become stars in this fast-growing and profitable industry.As far as career opportunities go, network marketing is hard to beat. It costs almost nothing to start, allows for flexible hours, and paves the way for financial independence. Network marketing -- also known as direct selling and multi-level marketing -- has turned millions of people into su...

Fully updated and expanded, the second edition of Human Factors in Aviation serves the needs of the widespread aviation community - students, engineers, scientists, pilots, managers and government personnel. Offering a comprehensive overview the volume covers topics such as pilot performance, human factors in aircraft design, vehicles and systems and NextGen issues. The need for an up-to-date, scientifically rigorous overview is underscored by the frequency with which human factors/crew err...