Part memoir, part manifesto, this is the "fascinating, smart, and hilarious look" (Christie Tate) of a woman determined to go deep inside advertising so she could save the world—and herself. What could possibly go wrong?As a high-level advertising creative director for 14 years, Lu Chekowsky willed inanimate objects to life and made people want to buy stuff they didn’t need. Her colleagues called her “Mary Manifesto” because she could whip up an emotional ad campai...

Part memoir, part manifesto, this is the story of a woman determined to go deep inside a business she was raised to hate, so she could save the world – and herself – through advertising. What could possibly go wrong?As a high-level advertising creative director for 14 years, Lu Chekowsky willed inanimate objects to life and made people want to buy stuff they didn’t need. Her colleagues called her “Mary Manifesto” because she could whip up an emotional ad campaign l...

Part memoir, part manifesto, this is the story of a woman determined to go deep inside a business she was raised to hate, so she could save the world—and herself—through advertising. What could possibly go wrong?As a high-level advertising creative director for 14 years, Lu Chekowsky willed inanimate objects to life and made people want to buy stuff they didn’t need. Her colleagues called her “Mary Manifesto” because she could whip up an emotional ad campaign like ...