In an evolving business world, previous sales and marketing practices no longer produce the outcomes they once did. The traditional model of siloed sales and marketing departments don't either. Companies who can't keep up risk falling behind.In Sales and Marketing Alignment, Karl Becker and Thomas Young draw on over fifty years of combined experience to help companies unite their teams to drive results. With a series of actionable steps, you will learn to bring strategies, processe...

Here's the hard truth: when your sales organization performance stalls, there's no single magic trick that can fix it. And when throwing money at digital lead generators, all-star sales recruits, and team-building retreats isn't boosting your sales, it's time to get back to basics.Set Up to Win shows you Three Frameworks that will stabilize and grow your company's revenue long term using the power of your greatest asset-your team. (And yes, it also gives you a short-term roadmap to...