When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning (2nd edition) provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases, and provides a 10-step guide for the construction of an international marketing plan....

A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, ...

Does it seem you’ve formulated a rock-solid strategy, yet your firm still can’t get ahead? If so, construct a solid foundation for business execution-an IT infrastructure and digitized business processes to automate your company’s core capabilities. In Enterprise Architecture as Strategy: Creating a Foundation for Business Execution, authors Jeanne W. Ross, Peter Weill, and David C. Robertson show you how.The key? Make tough decisions about which processes you must execute well, th...

Peter Cappelli confronts the myth of the skills gap and provides an actionable path forward to put people back to work.Even in a time of perilously high unemployment, companies contend that they cannot find the employees they need. Pointing to a skills gap, employers argue applicants are simply not qualified; schools aren't preparing students for jobs; the government isn't letting in enough high-skill immigrants; and even when the match is right, prospective employ...

A front-line industry insider's look at the financial technology explosionThe FINTECH Book is your primary guide to the financial technology revolution, and the disruption, innovation and opportunity therein. Written by prominent thought leaders in the global fintech investment space, this book aggregates diverse industry expertise into a single informative volume to provide entrepreneurs, bankers and investors with the answers they need to capitalize on t...

The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplaceAlibaba.com is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number of products and the quantity of information available.The Official Alibaba.com Success Guide shows you how to ramp up your...

Are you a staff or board member of a nonprofit organization? Do you want your organization to be excellent? Are you a busy person?If you answered all three questions in the affirmative, How to Manage an Effective Nonprofit Organization is the one book you need, one with more than a thousand practical tips. It was inspired by thousands of nonprofit agency professionals who have participated in workshops the author has led for more than twenty years. Each of the nine chapter...

When Robin Chase cofounded Zipcar, she not only started a business but established the foundation for one of the most important economic and social ideas of our time: the collaborative economy. With this important book, she broadens our thinking about the ways in which the economy is being transformed and shows how the Peers Inc model is changing the very nature of capitalism.When the best of people power is combined with the best of corporate power to form "Peers Inc" organization...

A different kind of matchmaker.Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and rid...

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic watersWith the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build...

Nuts and Bolts: A Survival Guide for Non-profit Organizations provides down-to-earth, practical advice from two veterans of the non-profit and fundraising sector to strengthen your non-profit organization, to build community support, to secure necessary funding, and to express appreciation to supporters and friends. This guide is full of examples of matters well- and badly-handled to help you improve management of your non-profit organization and make it more successful.

The only nonprofit management book you must have-in an exciting new editionAs a nonprofit manager, you have to be more effective and more efficient than ever to win funding and support to ensure your organization pursues its mission, meets community needs, and maintains its budget, while juggling the demands of funders, clientele, boards, staff, and community. This Third Edition of Mission-Based Management provides comprehensive, hands-on guidance that addresses your uniqu...