Harness the full potential of Intelligent Automation (IA) to transform your businesses, stay competitive, and navigate the complexities of today’s digital landscape. This book is a comprehensive guide for business leaders, executives, and automation professionals, exploring how Intelligent Automation (IA) has evolved from traditional Robotic Process Automation (RPA) to become a powerful catalyst in Digital Transformation.Begin with the fundamentals of IA and its progression from si...

For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.Sponsored editorial content is material with similar qualities and format to content that is typically published on a platform or by a content provider, but which is paid for by a thir...

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media.This ambitious historical, empirical, and theoretical study examines industry practices, policies, and ‘problems’, advancing a framework for ana...

Western Media Systems offers a critical introduction to media systems in North America and Western Europe. The book offers a wide-ranging survey of comparative media analysis addressing the economic, social, political, regulatory and cultural aspects of Western media systems.Jonathan Hardy takes a thematic approach, guiding the reader through critical issues and debates, introducing key concepts and specialist literature. Western Media Systems is essential reading...

Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising.Incorporating spec...

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies...

How the media are organised and funded is central to understanding their role in society. Critical Political Economy of the Media provides a clear, comprehensive and insightful introduction to the political economic analysis of contemporary media.Jonathan Hardy undertakes a critical survey of political economy scholarship encompassing worldwide literature, issues and debates, and relationships with other academic approaches. He assesses different ways of making sense of me...

This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media- marketing integration.Drawing on the findings of the three- year Branded Content Governance Project, this book outlines the expansion of mediamarketing ecologies , from marketers, agencies, and media to include platforms, creators, and advertising technology (adtech). It charts the rapid take- up of artificial in...

This book provides an overview of debates about whether we are entering into a phase of social existence without precedent - the 'information society'. Intended as a bridge between the literatures of 'social theory' and the 'social impact of technology', this study exposes the myths surrounding the creation of the information society, discussing technologies such as cable TV and robotics.

Democratic Governance examines the changing nature of the modern state and reveals the dangers these changes pose to democracy. Mark Bevir shows how new ideas about governance have gradually displaced old-style notions of government in Britain and around the world. Policymakers cling to outdated concepts of representative government while at the same time placing ever more faith in expertise, markets, and networks. Democracy exhibits blurred lines of accountability and declining l...

This volume examines higher education in globalized conditions through a focus on the spatial, historic and economic relations of power in which it is embedded. Distinct geometries of power are emerging as the knowledge production capability of universities is increasingly globalized. Changes in the organization and practices of higher education tend to travel from the ‘West to the rest’. Thus, distinctive geographies of knowledge are being produced, intersected by geometries of power and ...

This book illustrates the importance of global cities for world politics and highlights the diplomatic connections between cities and global governance.While there is a growing body of literature concerned with explaining the transformations of the international order, little theorisation has taken into account the key metropolises of our time as elements of these revolutions. The volume seeks to fill this gap by demonstrating how global cities have a pervasive agency in contempora...