Impelled by runaway spending and rampant corruption, America's much-beloved games of college basketball and football are being threatened. The specter of billion-dollar sums being showered on coaches, voracious athletic directors, hordes of support staff and lavish comforts for fans has led to a near-deafening roar to pay the players. The injustice of such sums being amassed, in the main, from the labor of young men of color many of whom come from disadvantaged backgrounds cannot be justif...

This book lays out credible evidence that points to yet another impending bubble. One which, if not corrected, could drive down valuation multiples and stock prices around the world. The authors have concluded from a detailed analysis of a decades worth of brand and financial data that business is riding on yet another bubble. A brand bubble. The traditional business models and strategies marketers have used for generations simply no longer work. While most managers still see metrics like ...