What makes an advertisement truly effective?"True advertising is only ‘salesmanship on paper.’ When it is anything less, it is not real advertising—it is merely general publicity."In Reason Why Advertising, John E. Kennedy reveals the core principles of persuasive marketing that transformed the advertising industry. First published in 1914, this classic book explores the power of logical, reasoned arguments in advertising—showing how to move beyond...

"ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion."But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested."Many Advertisers, however, seem satisfied to spend their money on ...

Uncover the secret to incredible wealth with practical advice from self-made millionaire Felix Dennis, for personal finance readers of Napoleon Hill and Robert Kiyosaki.Felix Dennis was an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process.How to Get Rich is his magnum opus—and it ...

A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subj...

This is the time when advertising has reached the status of a science. It is based on fixed principles and is reasonably exact.

**For anyone who has ever searched for the right word at a crucial moment, the revised third edition of this bestselling guide offers a smart and succinct way to say everythingOne million copies sold!**How to Say It® provides clear and practical guidance for what to say--and what not to say--in any situation. Covering everything from business correspondence to personal letters, this is the perfect desk reference for anyone who often finds themselves struggling to find those...

TIMELESS WISDOM from the ORIGINAL PHILOSOPHER of PERSONAL SUCCESS"No matter who you are or what you do, you are a salesperson. Every time you speak to someone, share an opinion or explain an idea, you are selling your most powerful asset . . . you! In How to Sell Your Way Through Life, Napoleon Hill shares valuable lessons and proven techniques to help you become a true master of sales."-SHARON LECHTER, Coauthor of...

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Theodore Sturgeon called THE BUSINESS OF BEING A WRITER "the second best reference book a writer can have,after the dictionary." Harlan Ellison said, "It may not make you a better writer, but it will keep you from being a poorer one." Isaac Asimov said, "Read [this book]. It will tell you everything clearly and interrestingly."Published in 1982, before the widespread use of personal computers, the Internet, and electronic publishing, the book concentrated on writing and selling to ...

An experienced executive himself, Lyman MacInnis has guided the careers and affairs of successful executives and entrepreneurs as well as internationally renowned entertainers and athletes.An inspiring and practical book of career advice for everyone, from executives and partners, to mid-career professionals and even graduates looking to get in on the ground floor.For anyone ready to work their way to the top, Lyman MacInnis delivers the essentials. Advising on topics from ...

Two Marketing references you can bet your next promotion on."Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written."The Psychology of Advertising" by Walter D. Scott is known to be one of the earliest articles published where the science of psychology was applied to find out why some advertising succeeded where most ads failed.All curre...

I thought I was all done, after months of researching and editing and sweating over these old, out-of-print books – bringing these age-old truths back into print.Then I saw that there was one more collection which needed to be created.While the Masters of Marketing Secrets series had already been mined for the history of Advertising, and Salesmanship classics, I still hadn't told anyone which were the key books out of that dozen w...