Discover the scientifically proven path to unlocking your creative potential, no matter your age, profession or background.From personal breakthroughs to organizational transformation, Creativity in the Age of AI shows you how to leverage cutting-edge AI tools to amplify your natural abilities. This concise, practical guide will help you:Gain confidence in your ability to become more creative through understanding the neuroscience behind crea...

Winner of the International Business Book of the Year Award 2021Winner of the Silver Stevie for Best Business Book“I wish I had written this book!” Philip Kotler, Father of Modern MarketingThis urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the k...

50,000 copies sold, now in paperback... If you can think impossible thoughts, then you can do impossible things!!The power of change: create new thinking for new solutions!Includes a new introduction demonstrating the "power of impossible thinking," plus access to exclusive book summary and authors' interview at the book's companion Web site.The Power of Impossible Thinking is about getting better at making sense of what's go...

This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert E. Gunther. Available in print and digital formats.How to start seeing what you usually miss–and open yourself to the powerful new ideas that can transform your business.We ignore so much of the world around us. We are sleepwalkers in our own lives: We see without seeing...

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change?Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with toda...

Pivot your organization toward a more scalable and profitable business model.The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal co...

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with toda...

Pivot your organization toward a more scalable and profitable business model.Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isn’t unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor...

It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.Positioning for Professionalsshows how a well-defined value proposition can help professional service firms create their own success instead of copying the suc...

Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management–design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls “knowing” and “doing.” Yet in today’s innovation-driven marketplace, managers need to insert a middle step, called “making.” Making is a phase in which assumptions are questioned, futures are imagined, and protot...

The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high performance and satisfaction at work, at sc...

Before he passed away in December 2009, Jim Rohn had influenced more than 5 million people in all corners of the world. He was counted as a mentor by thousands including the likes of Tony Robbins, Les Brown, Harvey, Mackay, Mark Victor Hansen and others.Jim was one of the most powerful and memorable listening experiences ever because he could take timeless, ageless principles and present them in such a simple way.Tony Robbins, who first met Jim Rohn when he was 19-years old...