Applying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation.This new edition of Fundraising Management

Sources of Vietnamese Tradition provides an essential guide to two thousand years of Vietnamese history and a comprehensive overview of the society and state of Vietnam. Strategic selections illuminate key figures, issues, and events while building a thematic portrait of the country's developing territory, politics, culture, and relations with neighbors. The volume showcases Vietnam's remarkable independence in the face of Chinese and other external pressures and respects the comp...

A Story of Vietnam is the first comprehensive and inclusive history of Vietnam written in English. It relates Vietnam's past from its origins to the present (2010). It gives as much emphasis to culture as to politics. I call it a story and not a history, because I do not want it to be the usual conventional textbook, overburdened with interminable references and footnotes.A Story of Vietnam can provide a substantial reading material to students who are interested in Asia. To the hy...

"Magnificent . . . [It] has managed not only to fill in the missing pieces of Ho's life but to provide the best account of Ho as a diplomat and a strategist." — The New York Times Book ReviewA New York Times Notable BookA Los Angeles Times Best Book of the YearTo grasp the complicated causes and co...

A finalist for the Pulitzer Prize, Duong Van Mai Elliott's The Sacred Willow illuminates recent Vietnamese history by weaving together the stories of the lives of four generations of her family. Beginning with her great-grandfather, who rose from rural poverty to become an influential landowner, and continuing to the present, Mai Elliott traces her family's journey through an era of tumultuous change. She tells us of childhood hours in her grandmother's silk shop, and of hiding wh...

A "compassionate and penetrating" landmark history of Vietnam and the Vietnam War ( New York Times Book Review)."Fitzgerald's Pulitzer Prize– and National Book Award–winning study of the Vietnam War remains essential reading thirty years after its initial publication." — Library JournalThis magisterial work, based on Frances FitzGerald's many years of research and travels, takes us inside the history of Vietnam—the tradition...

In Ho Chi Minh (1890-1969) the author reflects Hos life, his good and bad relations with the Big Five, and his influence in the Third World countries and his place in the Vietnam history. Some interesting comparisons are seen in this book. The author writes it with all his historic impartiality in the hope of helping the future generations have the right knowledge of their country s historic events which are compared to the rain. Facing it people have different feelings. It is up to their ...

From the former New York Times Asia correspondent and author of China's Second Continent, an incisive investigation of China's ideological development as it becomes an ever more aggressive player in regional and global diplomacy.For many years after its reform and opening in 1978, China maintained an attitude of false modesty about its ambitions. That role, reports Howard French, has been set aside. China has asserted its place among the global he...

Learning True Love, the autobiography of Sister Chân Không, stands alongside the great spiritual autobiographies of our century. It tells the story of her spiritual and personal odyssey, both in her homeland and in exile. Its anecdotal style presents an intensely personal portrait of a woman with astonishing courage, offering us a perspective on the suffering of the Vietnamese people. This unique autobiography tells the gripping story of a woman who not only lived but made history...

Laos, perhaps the least known country in mainland Southeast Asia, stands at the region's crossroads. This small 'land in between' is surrounded by China, Vietnam, Cambodia, Thailand and Burma-countries that, in pre-modern times, provided Lao kings with a field for territorial expansion. But more often, Laos has been a bridge between these powerful neighbours, and an arena in which they and their allies have interfered.Here, Grant Evans brings Lao history vividly into focus. From an...

“A wonderful job! So lucid, beautfully written, with greatrange and insight. This will set a new standard for shortgeneral histories of China.”—Michael Gasster,professor emeritus of history at Rutgers UniversityNewly updated and revised, China: Its History and Culture,Fourth Edition, incorporates the crucial social and economicchanges that have taken place in China over the last decade.Through rich detail and engaging illustrations, the book tracesChina’s ...

In September 1962, when Martin Dockery landed in Saigon, he was a young, determined, idealistic U.S. Army first lieutenant convinced of America’s imminent victory in Vietnam. While most of the twelve thousand U.S. military advisors in-country at the time filled support positions in Saigon and other major cities, Dockery was one of a handful of advisors assigned to Army of the Republic of Vietnam (ARVN) combat units.For eight months Dockery lived and fought in the heart of the Mekon...