How to design great logos, step by step by step.* Lavishly illustrated with 750 color images* How-tos, case studies, and detailed analysis of well-known logosWhat makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn...

Use eye-popping visual tools to energize your people!Just as social networking has reclaimed the Internet for human interactivity and co-creation, the visual meetings movement is reclaiming creativity, productivity, and playful exchange for serious work in groups.Visual Meetings explains how anyone can implement powerful visual tools, and how these tools are being used in Silicon Valley and elsewhere to facilitate both face-to-face and virtual group work. This dyna...

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discus...

What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.Topics include:AESTHETICS, BEAUTY, AND BEHAVIOR: Why do stri...

In his internationally acclaimed, best-selling book Presentation Zen: Simple Ideas on Presentation Design and Delivery, presentation master Garr Reynolds gave readers the framework for planning, putting together, and delivering successful presentations. Now, he takes us further into the design realm and shows how we can apply time-honored design principles to presentation layouts.Throughout Presentation Zen Design, Garr shares his lessons on designing effective pr...

A science-backed method to maximize creative potential in any sphere of lifeWith the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surp...

In the tradition of Who Owns the Future, an MIT Media Lab scientist imagines how everyday objects can intuit our needs, improve our lives, and form “an ethereal interconnection of gadgets and human desires that...will pervade our lives in the very near future” (The Wall Street Journal).We are now standing at the precipice of the next transformative development, a world in which technology becomes more human. Soon, connected technology wil...

Discover the techniques behind beautiful design by deconstructing designs to understand themThe term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work—and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author an...

Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understood—by both designers and the people with whom they need to work— in order to achieve success with new products and systems. So while the focus is on design, the approach is holistic. Hence, the book speaks to designers, usability specialists, the HCI community, product managers, and business executives. There is an emphasis on balancing the back-end concern with usability ...

A groundbreaking vision on the future of reading, from an early innovator on Amazon's Kindle team.Is digital the death knell for print?Or will it reinvigorate the written word?What will happen to bookstores, book browsing, libraries, even autographs?Will they die out—or evolve into something new?In Burning the Page, digital pioneer Jason Merkoski charts the ebook revolution's striking impact on the ways in...

With Writing for the Web, you’ll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content.Many books offer instruction on ho...

This book has a single intention: To teach artists how to write about their artwork. Art-Write offers a step-by-step approach to create a professional artist statement, with thinking and writing exercises to ease the process and develop authentic and clear content. Includes instruction to write for art funding opportunities, exhibition, websites, and more. A concise, encouraging career resource.