How to Improve the Return on Your Social Marketing InvestmentThis book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapt...

Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn’t what you’d like it to be, if your consumer’s purchase cycle is complex or long lasting, or if your products and services don’t lend themselves to being purchased online, you already know it’s not that easy. Guy R. Powell, founder and president of ProRelevant, explores four critical dimensions that businesses must master to become best ...

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers' "half of my advertising is wa...

In Powering Up Students: The Learning Power Approach to high school teaching, Guy Claxton and Graham Powell detail the small tweaks to daily practice that will help high school teachers boost their students' learning dispositions and attitudes.Foreword by John Hattie.The Learning Power Approach (LPA) is a pedagogical formula which aims to develop all students as confident and capable learners ready, willing, and able to choose, design, research, pursue, troubleshoo...

In Powering Up Students: The Learning Power Approach to high school teaching, Guy Claxton and Graham Powell detail the small tweaks to daily practice that will help high school teachers boost their students' learning dispositions and attitudes.Foreword by John Hattie.The Learning Power Approach (LPA) is a pedagogical formula which aims to develop all students as confident and capable learners ready, willing, and able to choose, design, research, pursue, troubleshoo...

Ancient human groups in the Eastern Woodlands of North America were long viewed as homogeneous and stable hunter-gatherers, changing little until the late prehistoric period when Mesoamerican influences were thought to have stimulated important economic and social developments. The authors in this volume offer new, contrary evidence to dispute this earlier assumption, and their studies demonstrate the vigor and complexity of prehistoric peoples in the North American Midwest and Midsouth. T...

20+ Vintage Sci-Fi Novels surveys the formative centuries of speculative fiction, assembling Gothic experiment, satirical voyage, utopian and dystopian romance, scientific adventure, invasion narrative, and planetary quest. Across its expansive range, the volume traces how fiction made the future legible through strange machines, altered societies, subterranean worlds, and encounters with the alien. Landmark visions of artificial life, social engineering, apocalyptic transformation, and in...

In the Dawn of Science Fiction: 22 Groundbreaking Novels charts the formative centuries of speculative narrative, gathering Gothic experiment, satirical voyage, technological romance, dystopian prophecy, lost-world adventure, and cosmic fantasy. Its works trace science fiction's emergence from Enlightenment irony and nineteenth-century industrial wonder into a modern literature attentive to invention, empire, social organization, and humanity's place in an expanding universe. Tales of arti...

20 Sci-Fi Adventure Novels surveys the formative borderlands of science fiction, where imperial romance, Gothic speculation, detective intrigue, utopian projection, and technological fantasy converged. Its narratives range from voyages through remote worlds and subterranean realms to visions of future warfare, altered bodies, lost civilizations, and scientific discovery. Alongside foundational tales of cosmic travel and uncanny invention, the volume preserves less frequently encountered ex...

Named as BusinessWeek's #1 Management Educator, expert Dave Ulrich and his team of authors bring human resources a whole new way of thinking and practicing—moving the focus from internal issues to actively helping to set business strategies. Businesses of the future need "all hands on deck" when implementing new ways to stimulate grown and cost efficiency, and this includes human resources.In HR Transformation, the team presents a four-phase model of transformation that sh...

If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won’t be felt in your company’s product line. The true disruption will be to your business model. Future customers won’t want to pay you high prices out of big “CapEx” budgets anymore. They will expect lower “cloud” prices paid from “OpEx” budgets only when and if they successfully consume the business value of your products. How your company reacts t...

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score. Since the book was first publi...