This book examines food in the United States in the age of the Internet. One major theme running through the book is business opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Internet to create online companies related to food. The other major theme is the concept of trust online and different models used by different companies to make their web presence seem trustworthy. T...

Formal approaches are those taken by government bodies through laws, court decisions and actions of government regulatory bodies. Informal approaches are those taken by individuals, non profit organizations, industries working at self-regulation, etc. Because the formal means are tied to a particular legal system, this kind of approach is nation-specific and the book focuses on the United States. But many of the things the authors have to say about US food policy and the interactions betwe...

“Eye-opening, thought-provoking, and enlightening.”—USA Today“An indispensable guide to the business logic of the networked era.”—Clay Shirky, author of Here Comes Everybody“A stimulating exercise in thinking really, really big.”—San Jose Mercury NewsWhat Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,”...

“If you had any doubt as to the food industry’s complicity in our obesity epidemic, it will evaporate when you read this book.”—The Washington Post#1 NEW YORK TIMES BESTSELLER • JAMES BEARD AWARD WINNER • In this “propulsively written [and] persuasively argued” (The Boston Globe) exposé, a Pulitzer Prize–winning investigative reporter uncovers an insidious truth: food companies are deliberately sacrificing our health to raise thei...

Desperate after being evicted from his home and having his last car repossessed, Floridian Vic Johnson stumbled across a simple online formula that's made him five-six figures every month for the past ten years (and it's RECESSION RESISTANT).Johnson says his formula is not complicated or original, as he copied ever step of it. And he believes the formula is so simple that anyone who's not afraid of a little work can copy what he's done.Once inside you'll learn...* H...

A New York Times bestsellerNamed one of The Economist’s Books of the YearNamed one of The Wall Street Journal’s Top Ten Best Nonfiction BooksKirkus Reviews Best Nonfiction BooksForbes’s Most Memorable Healthcare BookIn The Big Fat Surprise,investigative journalist Nina Teicholz reveals the unthinkable: everything we thought we knew about dietary fat is wrong. She documents how...

NEW YORK TIMES BESTSELELR"A fine piece of muckraking, alarming without being alarmist. . . . Schlosser makes it hard to go on eating fast food in blissful ignorance.” – New York Times“One of the most important books on the precarious nature of the modern American food system.” – The ObserverIn 2001, Fast Food Nation was published to critical acclaim and became an international bes...

From the best-selling author of Why We Get Fat, a groundbreaking, eye-opening exposé that makes the convincing case that sugar is the tobacco of the new millennium: backed by powerful lobbies, entrenched in our lives, and making us very sick.Among Americans, diabetes is more prevalent today than ever; obesity is at epidemic proportions; nearly 10% of children are thought to have nonalcoholic fatty liver disease. And sugar is at the root of these, and other...

How social networks, the personalized Internet, and always-on mobile connectivity are transforming—and expanding—social life.Daily life is connected life, its rhythms driven by endless email pings and responses, the chimes and beeps of continually arriving text messages, tweets and retweets, Facebook updates, pictures and videos to post and discuss. Our perpetual connectedness gives us endless opportunities to be part of the give-and-take of networking.Some...

Recognize, identify, and eliminate the most harmful ingredients from your diet you never knew you consumed every day!These days, the food on our tables is a far cry from what our grandparents ate. While it may look and taste the same and is often marketed under familiar brand names, our food has slowly but surely morphed into something entirely different—and a lot less benign.Ever wondered how bread manages to stay “fresh” on store shelves for so long? How ...

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online worldWith two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and cons...

Tested principles for transforming an idea into a fully operational companyStartup Weekend—the organization behind 54-hour events where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups—has spawned both a global initiative in entrepreneurship as well as numerous successful startups. Startup Weekend, the book, contains best practices, lessons learned, and empowering exampl...