Understand what it takes to develop successful public relations campaignsEffective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. Thi...

A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.

Your mission: Create a vision and turn it into reality. Your challenge: Compel any group of people to help you achieve success. Your solution: The Everything Leadership Book, 2nd Edition has the tips and techniques you need to change your management style into true leadership. This valuable resource includes practical advice on leadership techniques, as well as guidance on what separates the leaders from the followers. Learn how to exude self-confidence, become a role model, and make a dif...

Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice, anyone can learn to think like a PR specialist. Public Relations For Dummies helps you understand the mechanics of PR and gives you all the tools you need to succeed. This friendly guide gives you practical insights on using the many components of PR to create success...

Top-of-the-class tips for starting your college search, from professional advisors and counselors.Compiled by a successful business and leadership author and his college-bound daughter, the words of wisdom in this book can jump start your collegiate research and guide you in the process as you select and apply to colleges and universities.Top experts and insiders across the country were interviewed and have given many wise and different opinions on what's i...

#1 INTERNATIONAL BESTSELLER • “A landmark manifesto" (The New York Times) that's a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential.In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challe...

**An inspirational and practical guide to leadership from the New York Times–bestselling author of The 7 Habits of Highly Effective People.Covey, named one of Time magazine's 25 Most Influential Americans, is a renowned authority on leadership, whose insightful advice has helped millions. In his follow-up to The 7 Habits of Highly Effective People, he poses these fundamental questions:How do we as individuals and organizati...

A groundbreaking look at why our interactions with others hold the key to success, from the New York Times bestselling author of Hidden Potential, Think Again, and OriginalsFor generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But in today’s dramatically reconfigured world, success is increasingly dependent on how we interact with others. In Give and Take, Adam Grant...

In The Secrets of Happy Families, New York Times bestselling author Bruce Feiler has drawn up a blueprint for modern families — a new approach to family dynamics, inspired by cutting-edge techniques gathered from experts in the disciplines of science, business, sports, and the military.Don't worry about family dinner.Let your kids pick their punishments.Ditch the sex talk.

WAKE UP AND SMELL THE SUCCESS!You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that hav...

Only one thing stands between you and success.It isn't experience.It isn't talent.World-renowned leadership expert John C. Maxwell says if you want to succeed, you must learn how to connect with people. And while it may seem like some folks are just born with it, the fact is anyone can learn how to make every communication an opportunity for a powerful connection. In Everyone Communicates, Few Connect, Maxwell shares the Five Principles and Five Pr...

Eliminate the need for time or resources on formal training and get your teams up and running themselves--with only minutes of prep.Between workplace personnel being more culturally diverse than ever before, a generation of employees being raised attached to technology while avoiding human interaction, and an increasing culture of competitiveness that is constantly raising tensions between cubicles, it has become absolutely essential for managers to focus more on c...