Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level.The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, pro...

Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the proper management of facilities is crucial to their success. Now in a fully revised and updated new edition, Managing Sport Facilities and Major Events is still the only textbook to introduce the fundamentals of sport facility and event management in an international context.With detailed real-world case studies and insights from professiona...

Now in a fully revised and updated fourth edition, Sport Facility Operations Management goes beyond the basic theories of sport facility management to examine the practical realities connecting facilities, people, and technology.An essential textbook for any sport facilities course, it introduces the fundamentals of facility management and presents cutting-edge, evidence-based perspectives that show the reader how to become a more effective practitioner and deliver better ...

Schwarz, founder of the groundbreaking Citizen Schools program, shares his vision for reducing inequality by pairing successful adults with low-income students.Parental wealth now predicts adult success more than at any point in the last hundred years. And yet as debates about education rage on, and wealth-based achievement gaps grow, too many people fix the blame on one of two convenient scapegoats: poverty or our public schools. But in fact, low-income kids are l...

During the nearly 4 billion years-old history of life on earth, the mechanisms of evolution were linked to natural selection and organic life. By creating artificial intelligence, humans could actually replace natural selection by intelligent design. The looming transhumanism, the resurrecting monster of eugenics and the constitution of the interface between the world of humans and the world of machines must not be surrendered to the fantasies of omnipotence of super-rich and mighty person...

International climate change policy can be broadly divided into two periods: A first period, where a broad consensus was reached to tackle the risk of global warming in a coordinated global effort, and a second period, where this consensus was finally framed into a concrete policy. The first period started at the "Earth Summit" of Rio de Janeiro in 1992, where the United Nations Framework Convention on Climate Change (UNFCCC) was opened for signature. The UNFCCC was subsequently signed and...

The full text downloaded to your computerWith eBooks you can:search for key concepts, words and phrasesmake highlights and notes as you studyshare your notes with friendseBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.Upon purchase, you will receive via email the ...

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of h...

Soaring income inequality and unemployment, expanding populations of the displaced and imprisoned, accelerating destruction of land and water bodies: today’s socioeconomic and environmental dislocations cannot be fully understood in the usual terms of poverty and injustice, according to Saskia Sassen. They are more accurately understood as a type of expulsion—from professional livelihood, from living space, even from the very biosphere that makes life possible.This hard-headed crit...

Each book includes a 15 gift card from DonorsChoose.org to give to a classroom in need.The American public school system is in crisis, failing millions of students, producing as many drop-outs as graduates, and threatening our economic future. By 2020, the United States will have 123 million high-skill jobs to fill -- and fewer than 50 million Americans qualified to fill them. Educators, parents, political leaders, business people, and concerned citizens are determ...

A revolutionary reappraisal of how to educate our children and young people by Ken Robinson, the New York Times bestselling author of The Element and Finding Your Element.Ken Robinson is one of the world’s most influential voices in education, and his 2006 TED Talk on the subject is the most viewed in the organization’s history. Now, the internationally recognized leader on creativity and human potential focuses on one of the most critica...

Climate change and justice are so closely associated that many people take it for granted that a global climate treaty should--indeed, must--directly address both issues together. But, in fact, this would be a serious mistake, one that, by dooming effective international limits on greenhouse gases, would actually make the world's poor and developing nations far worse off. This is the provocative and original argument of Climate Change Justice. Eric Posner and David Weisbach strong...