This electronic book has been published for all those people who see in the art of body aesthetics a way to use their time profitably. And as the feminine figure and its self-esteem are the factors most related to mental health, personal fulfillment and happiness, it has several chapters that illustrate, defining and explaining many of the concepts and procedures that are necessary to work within an aesthetic clinic, or even manage it as a business of its own. The bibliography available on...

Beginning with chapter one where we address the general concepts of commerce with the definitions of the most fundamental terms of commercial operations and industries. In the second chapter entitled "Direction and administration" we define its stages, characteristics and theories; In addition to presenting a compendium of the most used diagrams in business administration. New topics are also discussed here, such as outsourcing, quality control and cost reduction. We will explore in the th...