Introduction to Gauge Field Theory provides comprehensive coverage of modern relativistic quantum field theory, emphasizing the details of actual calculations rather than the phenomenology of the applications. Forming a foundation in the subject, the book assumes knowledge of relativistic quantum mechanics, but not of quantum field theory. The book

Looking for a marketing book that ...Tells it like it is?... Can help you keep up in an ever changing world?... Is the right fit no matter your business type or size? Mommy, Where Do Customers Come From? covers all aspects of marketing and selling products and services to a new breed of customer. Customers have become less loyal, more demanding and have more choices. With the proliferation of vehicles such as the Internet, Email, BLOGs, Podcasts and others, reaching the right customer with...

Developing a new theory of hegemony, called group hegemony, the author explains how a few wealthy countries maintain the liberal economic order and how this helps to sustain the economic disparity between the core and the periphery in the post-World War II era. The theory proposes that the G7 acts as a global government of last resort - a crisis manager - when other institutions prove inadequate to sustain the world order. The G7 also supplies resources, such as large markets, foreign inve...

This book examines the following factors: sponsorship of research, control of the dissemination of research, effects of dominant research paradigms, financial interests of authors, publishers, and editors, role of new technologies (for example, Web 2.0).It is widely accepted among researchers and educators that the peer review process, the reputation of the publisher and examination of the author's credentials are the gold standards for assessing the quality of research and information. Ho...

Symbolic dynamics is a coarse-grained description of dynamics. It has been a long-studied chapter of the mathematical theory of dynamical systems, but its abstract formulation has kept many practitioners of physical sciences and engineering from appreciating its simplicity, beauty, and power. At the same time, symbolic dynamics provides almost the only rigorous way to understand global systematics of periodic and, especially, chaotic motion in dynamical systems. In a sense, everyone who en...

This book explores what makes a book readable by bringing together the relevant literature and theories, and situating them within a unified account. It provides a single resource that offers a principled discussion of the issues and their applications.

CREATIVITY HAS become a popular slogan in contemporary education and society. We are urged continually to be creative with respect to all our endeavours - to be creative writers, creative cooks, creative teachers, creative thinkers, creative lovers. Ascribing creativity has become one of the principal means of praising, approving, and commending. Yet in the process of becoming a universal term of positive evaluation, the concept of creativity has tended to lose its connection with its orig...

Colleges and universities throughout the world plan library orientations for first years or specific audiences such as transfer or international students. These events can vary greatly in shape and form depending on the size, resources and staff of the institution, orientation schedule, and whether it is mandatory for students. Some institutions plan day-long events, elaborate games, or scavenger hunts; some offer drop in sessions or library tours; others offer an online orientation. Plann...

This book provides the logistics, fundamentals, and nuances for all involved in surgery to optimize performance and results in the operating room. A surgical operation is a detailed coordination of a complex procedure involving the integration of many people, facilities, and supplies. The efficiency and success of an operation foremost depends on the professionalism of its staff. These medical professionals must understand the tasks of the operating room milieu of individuals. The surgeon,...

What, and who, are we working for? A thoughtful assessment on our current society from "probably America's most prominent Marxist economist" ( The New York Times).Capitalism as a system has spawned deepening economic crisis alongside its bought-and-paid-for political establishment. Neither serves the needs of our society. Whether it is secure, well-paid, and meaningful jobs or a sustainable relationship with the natural environment that we depend on, our s...

Health Care in Canada examines the challenges faced by the Canadian health care system, a subject of much public debate. In this book Katherine Fierlbeck provides an in-depth discussion of how health care decisions are shaped by politics and why there is so much disagreement over how to fix the system.Many Canadians point to health care as a source of national pride; others are highly critical of the system's shortcomings and call for major reform. Yet meaningful debate ca...

Language, Cognition, and Human Nature collects together for the first time much of Steven Pinker's most influential scholarly work on language and cognition. Pinker's seminal research explores the workings of language and its connections to cognition, perception, social relationships, child development, human evolution, and theories of human nature. This eclectic collection spans Pinker's thirty-year career, exploring his favorite themes in greater depth and scientific detail. It ...