As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods.Qualitative Marketing Research

The acclaimed classic shows educators how to set classroom objectives, select learning experiences, organize instruction, and evaluate progress.In 1949, a small book had a big impact on education. In just over one hundred pages, Ralph W. Tyler presented the concept that curriculum should be dynamic, a program under constant evaluation and revision. Curriculum had always been thought of as a static, set program, and in an era preoccupied with student testing, he offe...

Teaching is changing. It is no longer simply about passing on knowledge to the next generation. Teachers in the twenty-first century, in all educational sectors, have to cope with an ever-changing cultural and technological environment. Teaching is now a design science. Like other design professionals – architects, engineers, programmers – teachers have to work out creative and evidence-based ways of improving what they do. Yet teaching is not treated as a design profession.Every d...

How to Research is a clear and accessible guide to the business of doing a research project. It systematically takes the reader through from the planning to the writing up and finishing off.

Try going a week without hearing a call for a massive overhaul of our educational system. Parents, students, educators, bureaucrats, pundits . . . everyone says something must be done. But what? And who should do it?In this environment, school leaders must build bridges for change. As the system now stands, many students spend great portions of their lives feeling inferior if they struggle, invisible if they already know the material, problematic if they're not a child of ...

"With each turn of the page I found myself nodding ′exactly!′ Whether as a class text assigned by faculty or as a self-study resource used by students, this book will resonate with readers."—Doug Leigh, Associate Professor of EducationPepperdine UniversityUse these focused guidelines to help you through every stage of the dissertation process!Writing a dissertation requires focus and commitment. The Education Diss...

With the growth of work based learning and practitioner research this book leads the way by addressing key issues faced by ′insider-researchers′ - learners, practitioners and managers doing research projects in the organizations and communities in which they themselves work, or where they are already familiar with the setting.The authors explore the implications of these research contexts, and discuss approaches and methodologies that work based researchers might adopt, with a part...

This volume analyzes different types of knowledge and know-how used by practising professionals in their work and how these different kinds of knowledge are acquired by a combination of learning from books, learning from people and learning from personal experience.; Drawing on various examples, problems addressed include the way theory changes and is personalized in practice, and how individuals form generalizations out of their practice. Eraut considers the meaning of client-centredness ...

The only textbook to outline the skills social workers need to conduct effective client interviews, this volume synthesizes recent research on interviewing and demonstrates its value in unique settings and with a variety of clients and issues. Connecting evidence-based approaches to the quality of practitioner-client relationships and the achievement of different objectives at each phase of the interview, the text shows students how to apply their learning systematically and develop specia...

"An interesting compilation for administrators, new teachers, and seasoned teachers. This text acts as a concise reminder of what we should all be doing in our classrooms and includes practical implementation ideas."—Patricia Ruggiano Schmidt, Professor of LiteracyLe Moyne College"Easy to read quickly, especially when looking for something specific. I definitely enjoyed the quotes to start each chapter and the research for each strategy."—Kath...

This CHOICE award winning author has teamed up with a Chair of the Department of Research at Concordia University Chicago to write a comprehensive book on finishing and defending a dissertation. A first of its kind, this book provides you everything you need to know about successfully passing the dissertation defense such as: preparing and finishing the manuscript, using cloud-based communities, preparing presentations, using effective communication strategies, managing stress, motivating ...

"I found several strategies mentioned to be helpful to my own practice and tried them right away with immediate success."—Deanna Brunlinger, National Board Certified Science Teacher, Elkhorn Area School District, WI"The research is strong and well presented. The book addresses all aspects of science education and focuses on developing scientific thinkers."—Loukea Kovanis-Wilson, Chemistry Instructor, Clarkston High School, MISuper...