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Strategic Public Relations Management
Planning and Managing Effective Communication Campaigns
2015
EN
Accessible
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.New to the third edition...
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2011
EN
Designed to help both graduate students and start-up researchers with their own case study research, this book presents 21 individual applications together with cross-referenced discussions of key methodological issues. Many of the applications—including a wide array of single-case studies useful as examples for solo researchers—have been shortened or re-written expressly for this book.
Purposeful Program Theory
Effective Use of Theories of Change and Logic Models
2011
EN
Between good intentions and great results lies a program theory-not just a list of tasks but a vision of what needs to happen, and how. Now widely used in government and not-for-profit organizations, program theory provides a coherent picture of how change occurs and how to improve performance. Purposeful Program Theory shows how to develop, represent, and use program theory thoughtfully and strategically to suit your particular situation, drawing on the fifty-year history of program theor...
Teaching in Blended Learning Environments
Creating and Sustaining Communities of Inquiry
2013
EN
Teaching in Blended Leaning Environments provides a coherent framework in which to explore the transformative concept of blended learning. Blended learning can be defined as the organic integration of thoughtfully selected and complementary face-to-face and online approaches and technologies. A direct result of the transformative innovation of virtual communication and online learning communities, blended learning environments have created new ways for teachers and students to eng...
2009
EN
A state-of-the-art guide for developing grants witha strong emphasis on using program outcome measurement to underscore need and accountabilityBased on the authors' many years of experience in the public and nonprofit sectors, Effective Grant Writing and Program Evaluation for Human Service Professionals integrates the topics of grant proposal writing and program evaluation, offering grant seekers the practical guidance they need to develop quality proposa...
Creating Significant Learning Experiences
An Integrated Approach to Designing College Courses
2013
EN
“Dee Fink challenges our conventional assumptions and practices and offers an insightful approach to expanding our learning goals, making higher education more meaningful. This is a gem of a book that every college teacher should read.”—Ken Bain, author, What the Best College Students DoSince the original publication of L. Dee Fink’s Creating Significant Learning Experiences, higher education has continued to move in two op...
The Volunteer Management Handbook
Leadership Strategies for Success
2011
EN
Completely revised and expanded, the ultimate guide to starting—and keeping—an active and effective volunteer programDrawing on the experience and expertise of recognized authorities on nonprofit organizations, The Volunteer Management Handbook, Second Edition is the only guide you need for establishing and maintaining an active and effective volunteer program. Written by nonprofit leader Tracy Connors, this handy reference offers practical guidance on suc...
The IAF Handbook of Group Facilitation
Best Practices from the Leading Organization in Facilitation
2012
EN
Sponsored by the International Association of Facilitators, The IAF Handbook of Group Facilitation offers the need-to-know basics in the field brought together by fifty leading practitioners and scholars. This indispensable resource includes successful strategies and methods, foundations, and resources for anyone who works with groups. The IAF Handbook of Group Facilitation provides an overview of the field for new and aspiring practitioners and a reliable reference for e...
2013
EN
This book provides easily accessible guidance for new teachers who are planning to apply for their first teaching job. The ideas in the book, garnered from years of experience hiring teachers at all levels of the public school system, are organized in time order, providing teacher applicants with timely and specific details about how to prepare for each step of the interview process. This is a book that every aspiring teacher should own.
2009
EN
HANDBOOK of IMPROVING PERFORMANCE IN THE WORKPLACEVolume 2: Selecting and Implementing Performance InterventionsIn this groundbreaking volume, leading practitioners and scholars from around the world provide an authoritative review of the most up-to-date information available on performance interventions, all presented within a holistic framework that helps ensure the accomplishment of significant results.Addressing more than 30 performance interven...
Organizational Change
Creating Change Through Strategic Communication
2011
EN
Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation.Gives a bold and comprehensive overview of communication research and ideas on change and th...
The Teaching Portfolio
A Practical Guide to Improved Performance and Promotion/Tenure Decisions
2010
EN
Praise for The Teaching Portfolio"This new edition of a classic text has added invaluable, immediately useful material. It's a must-read for faculty, department chairs, and academic administrators." -Irene W. D. Hecht, director, Department Leadership Programs, American Council on Education"This book offers a wealth of wisdom and materials. It contains essential knowledge, salient advice, and an immediately useful model for faculty engaged in promotion or tenure." -Raymond L...











