What's in this book?Open this book and you will...- Improve communication- Foster development- Establish goals- Encourage successLearn how to be a mentor:- Understanding mentoring- The mentoring process- Successful mentoring relationships- Skills for successful mentors and mentees- Common pitfalls- The benefits of mentoring- Advice about giving advic...

Brilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change.Communications is seen as being a key element in business, wit...

The ability to deal with difficult people is crucial to anyone who wants to advance their career. Written by Brian Salter and Naomi Langford-Wood, leading experts on dealing with difficult people as both coaches and practitioners, this book quickly teaches you the insider secrets you need to know to in order to overcome the barriers presented by difficult colleagues or customers.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explai...

Open this book and you will- Get people's attention- Write compelling copy- Make an impact in the media- Keep your customers coming back

Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right.This book introduces you to the main themes and ideas of marketing, digital marketing ...

In The Art and Science of Dealing with Difficult People, David Brown pinpoints the seven principles of relationship building that are crucial to creating a successful working environment. Brown breaks down each principle by providing easy to understand instructions and universally applicable management skills.Brown’s philosophy is to approach work place discord as a problem from both a managerial and lower level perspective. He offers advice on how to treat employees, whil...

New York Times Bestseller“A powerful guide for taking control of our attention.” —Tony Schwartz, author of The Power of Full Engagement and CEO of The Energy ProjectFrom the author of the #1 international bestseller Emotional Intelligence, comes a groundbreaking look at today’s scarcest resource and the secret to high performance and fulfillment: attention.For more than two decades, psychologist and journa...

Mornings are a madcap time for many of us. We wake up in a haze—often after hitting snooze a few times. Then we rush around to get ready and out the door so we can officially start the day. Before we know it, hours have slipped by without us accomplishing anything beyond downing a cup of coffee, dashing off a few emails, and dishing with our coworkers around the water cooler. By the time the workday wraps up, we’re so exhausted and defeated that any motivation to accomplish something in th...

NEW YORK TIMES BESTSELLER • MORE THAN 3 MILLION COPIES SOLD • This instant classic explores how we can change our lives by changing our habits.“Few [books] become essential manuals for business and living. The Power of Habit is an exception.”—Financial TimesA WALL STREET JOURNAL AND FINANCIAL TIMES BEST BOOK OF THE YEARIn The Power of Habit, award-winning busines...

The ability to recruit the right people to work for you is crucial to anyone who wants to advance their career.Written by Nigel Cumberland, a leading expert on recruitment as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to build a brilliant team.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questi...

It's a competitive jobs market and coming second will not get you the job. This revised and updated 2nd edition of How to Get a Job in a Recession provides practical advice with masses of free bonuses is an easy to follow, straightforward guide.It's like a one-to-one job search coaching session providing expert advice and a structured plan.This book will be relevant for you whether you are at the start of your career or a job changer who needs both a reminder of the basics ...

The purpose of this short book is to introduce the reader to some of the key concepts that underpin Lean; making businesses faster and more competitive by understanding and eliminating the sources of waste in processes. It is not intended as an exhaustive text on the subject, more as a summary with some practical examples and anecdotes that will help the reader understand what is meant by Lean. This text is intended for the manager who has recently been introduced to Lean and seeks guidanc...