This friendly, accessible book offers dozens of creative activities to help teachers use edtech tools to engage their students in the language-learning process.Many teachers of multilingual students could improve learning outcomes through the use of education technology but don’t have time for in-depth professional development that would help them in their work in this area.This book fills that gap, offering guidance and inspiration to teachers of English a...

Based on our original and highly successful English as a Second Language (ESL) textbook, Compelling Conversations, this book focuses specifically on Japanese-speaking English language learners. Using culturally relevant touchstones and exercises, Compelling Conversations - Japan helps fill the gap between technical ability and the practical skill of engaging in casual conversations. Each thematic chapter develops a variety of skills that allow developing English language speakers to build ...

In the beginners mind, the Zen master Shunryu Suzuki once wrote, there are many possibilities. In the experts mind, there are only a few. The implication for Suzuki was that all that is new originates from a mind free of preconceptions. Here, in this brief eBook, former Harvard Business School professor and movie producer John Kao tells you how to achieve your own beginner's mind and unleash your creativity.

A special 10th anniversary edition of Roy Peter Clark's bestselling guide to writing, featuring five bonus tools.Ten years ago, Roy Peter Clark, America's most influential writing teacher, whittled down almost thirty years of experience in journalism, writing, and teaching into a series of fifty short essays on different aspects of writing. In the past decade, Writing Tools has become a classic guidebook for novices and experts alike and remains one of the...

Biographical profile of Steve Jobs the founder of Apple Computers and the man who led an evolution in American technology and culture. He ushered in the world of personal computing with the Apple and Mac line of computers changed the way we buy and listen to music with the iPod iTunes and the iTunes Store introduced us to a new wave of animated films and technology through Pixar with such hits as "Toy Story" and "Finding Nemo" and gave us a new paradigm for mobile telep...

Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek, shares the ultimate choose-your-own-adventure book—a compilation of tools, tactics, and habits from 130+ of the world's top performers. From iconic entrepreneurs to elite athletes, from artists to billionaire investors, their short profiles can help you answer life's most challenging questions, achieve extraordinary results, and transform your life.From the auth...

Originally collected in Eating the Dinosaur and now available both as a stand-alone essay and in the ebook collection Chuck Klosterman on Media and Culture, this essay is about advertising.

Many textbooks do a fine job of presenting grammar to students. However, some students or classes need more practice after they've finished the exercises in their textbook. This guide provides imaginative and enjoyable games, drills, and activities to practice different grammatical structures such as verb tenses, articles, phrasal verbs, pronouns, relative clauses, modals, word forms, syntax, and more.This book is divided into three categories:a) Reading-writing exercises

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse bran...

This definitive best-of collection of one of the web’s best young writers is packed with provocations and entertainments, guaranteed to make you think and smile. You’ll learn to find passion, think free, manage time, pay attention and more. Fast paced, inspiring and memorable, you'll find new ideas and inspirations on every page. Essays include: - How to be a free thinker - The Cult of busy - Why smart people defend bad ideas - Street smarts vs. Book smarts - Hating vs. loving - Why the wo...

Many people can write. But writing well enough to get published takes hours of practice, the ability to take criticism, and expert advice. Filled with stories and tips from published authors, this easy-to-use guide teaches you the basics of the writing craft. Whether you want to create poems or plays, children's books or online blogs, romance novels or a memoir, you'll learn to write more effectively and creatively. Published author, editor, and PR consultant Wendy Burt-Thomas

According to an article on WebMD, "The idea of making a presentation in public is the No. 1 fear reported by people in the U.S."While you may never be called upon to be a professional Tony Robbins, encouraging the masses towards higher reaches of success, you are likely to be asked to speak in a team meeting at work, a little league practice, a presentation at school or to make some other type of public presentation, not just once but many times throughout your long and busy life.