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公共關係 電子書

如果您喜歡 公共關係 電子書，或許您也會喜歡這些熱門精選。
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  • 超級影響者的密碼：在自媒體時代，掌握話語權、說好自己故事，丁菱娟解密品牌×公關×溝通方程式，助你放大影響力！

    由 丁菱娟 ……
    系列 第 594 冊 - 天下財經
    ＊此版為2020年出版《影響有影響力的人》之增訂版影響力，不靠運氣，也不是天賦，它是一種可以培養的底層思維與長期實踐。在資訊過載、人人都在說話的時代，真正能夠脫穎而出的，不只是表現優異的人，而是能讓「對的人主動為你說好話」的人。你是不是也曾經歷過：│努力工作，穩定輸出，卻總是錯過升職機會？│品牌形象無法擴散，空有好產品卻無人知曉……│錯估形勢，讓負面輿論持續蔓延、難以控制！本書作者丁菱娟，擁有30年實戰經驗，她是公關教母，也是CEO的溝通導師。她看過無數企業與個人在舞台上綻放，也為不懂經營關係、打造形象的「隱形冠軍」而惋惜。她致力推廣品牌公關的正確理念，從大企業、創業家到自媒體，幫助每一位工作人掌握公關的關鍵心法，建立好形象、提升競爭力。丁菱娟解密，品牌×公關×溝通方程式，助你放大影響... …… 閱讀更多內容

    NT$280 TWD

  • 憤怒管理（人際管理三部曲（1））

    學習如何適當發怒，與因應他人發怒的技巧

    由 戶田久實 ……
    譯者: 伊之文 ……
    系列 第 553 冊 - 勁草叢書
    「憤怒管理」是為了不因發怒而後悔，要區分是否必須發怒的情況，學習如何「適當地生氣」。你有沒有下列困擾呢？- 我不敢責罵員工，怕變成職權騷擾。- 和價值觀不同的人溝通讓我很很不耐煩！- 該怎麼做才能提升職場的「心理安全感」？就讓本書教導你憤怒的成因與性質，以及應對憤怒的手段，如「暫停六秒鐘」、「倒著數數字」等快速方式，還有記錄憤怒日誌、成功經驗等方式。讓你打造出讓大家都舒適的溝通環境，無論職場、家庭、學校都適用。此外，本書作者為女性，書中不僅舉許多男性主管所遇到的困境，也收錄講師自己或女性主管、員工遇到的問題，讓你不論位置、性別、場合，只要遇到讓你生氣的溝通困境時都可以使用。──可搭配人際溝通三部曲《自信溝通》、《主動聆聽》一同閱讀，讓你成為溝通達人！──搞笑藝人Youtube頻道「中田敦彦のYouTube大学」拍... …… 閱讀更多內容

    NT$245 TWD

  • The Thank You Economy

    由 Gary Vaynerchuk ……
    “Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, …… 閱讀更多內容

    NT$530 TWD

  • Amazon故事公關行銷學：向亞馬遜創辦人貝佐斯學習溝通技巧，優化企業和個人品牌價值

    由 小西美沙緒 ……
    譯者: 賴詩韻 ……
    系列 series 財經商管
    資訊爆炸的時代，要怎麼做，才能夠脫穎而出？　　向世上數一數二擅長說故事的男人——傑夫・貝佐斯（Jeff Bezos）　　學習溝通技巧　　■說故事■簡報、面談、郵件往來　　■撰寫企劃案、新聞稿■內外溝通　　■媒體邀約■PR活動■危機處理**　　日本亞馬遜公關部前負責人首度完整一次公開！**　　亞馬遜1994年7月在車庫草創，從不被看好、最早期要靠家人支持購買商品，　　到今日成為全球市值最高的網路零售業龍頭，　　除了不斷創新的Day 1心態，品牌傳達力也是關鍵一環，　　創辦人兼執行長傑夫・貝佐斯（Jeff Bezos），堪稱世間少有的說故事能手。<br ... …… 閱讀更多內容

    NT$266 TWD

  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    由 Bill McGowan ……
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, …… 閱讀更多內容

    NT$571 TWD

  • 公關學1天課

    由 利嘉敏 ……
    於商場打拼，只懂制定商業策略及精通數字，在這瞬息萬變的時代中，實難突圍而出。公關，正是企業、政界的必備技能：遠至奧巴馬的總統競選，近及特區政府推行政策的政治手腕，公共關係已成不可或缺的一環。《公關學一天課》作者利嘉敏，多年來專研企業傳播及公共關係，有見及商界與坊間對於公關這門專業尚存有不少誤解，遂以深入淺出手法，將公關基本概念清晰闡述，賦以中外真實案例，絕不紙上談兵。不單幫助商業機構建立穩健的企業形象，更點出危機管理的種種竅門，實為政界、商界的必讀天書﹗ …… 閱讀更多內容

    NT$135 TWD

  • グラフふくおか 2021春号

    由 福岡県 ……
    系列 series グラフふくおか
    福岡県の魅力、県政の動き、お知らせ、地域の話題、県議会だよりなど、写真を中心に分かりやすく掲載したグラフ誌です。【内容】特集／九州自然歩道をハイキング小特集／FUKUOKA DESIGN AWARD デザインの力で躍動する福岡県のものづくりsmile移住・定住ふくおか花図鑑／カーネーションきらめきマイタウン／上毛町Fukuoka Pride Food／福岡のお酒 ６次化商品知事のふるさと訪問／嘉麻市県議会だより【「グラフふくおか」について】刊行：年4回（夏号・秋号・冬号・春号）規格（紙版）：A4判、32ページ、オールカラー配布先：県内の公民館、図書館、学校、会社、県の出先機関、市町村役場、医療機関、金融機関、理・美容院など発行：福岡県 県民情報広報課制作：株式会社 利助オフィス【お知らせ】<br... …… 閱讀更多內容

    免費

  • Get Together

    How to Build a Community With Your People

    由 Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ……
    A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, …… 閱讀更多內容

    NT$321 TWD 透過 Kobo Plus 免費享用

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    由 Ryan Holiday ……
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with …… 閱讀更多內容

    NT$349 TWD

  • Brand Storytelling

    Put Customers at the Heart of Your Brand Story

    由 Miri Rodriguez ……
    WINNER: Independent Press Award 2021 - Marketing & Public Relations categoryWINNER: NYC Big Book Award 2020 - Sales and Marketing categoryWINNER: The Stevie Awards 2020 - 'Book of the Year' Silver award, Women in Business categoryWritten by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to l... …… 閱讀更多內容

    NT$776 TWD

  • Masters of Disaster

    The Ten Commandments of Damage Control

    由 Christopher Lehane, Mark Fabiani, Bill Guttentag ……
    The foolproof guide to damage control from the "masters of disaster"Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us …… 閱讀更多內容

    NT$91 TWD

  • グラフふくおか 2022春号

    由 福岡県 ……
    系列 series グラフふくおか
    福岡県の魅力、県政の動き、お知らせ、地域の話題、県議会だよりなど、写真を中心に分かりやすく掲載したグラフ誌です。【内容】特集／春、能楽に誘われてFukuoka Pride Food／合馬たけのこふくおか新・日常の旅／八女市本町きらめきマイタウン／福津市小特集／CO2フリー水素で持続可能な未来へsmile移住・定住県議会だよりふくおか花図鑑【「グラフふくおか」について】刊行：年4回（夏号・秋号・冬号・春号）規格（紙版）：A4判、32ページ、オールカラー配布先：県内の公民館、図書館、学校、会社、県の出先機関、市町村役場、医療機関、金融機関、理・美容院など発行：福岡県 県民情報広報課制作：株式会社 利助オフィス【お知らせ】「グラフふくおか」の新規配布場所を募集しています。年4回... …… 閱讀更多內容

    免費

  • 用故事表達，輕鬆感動任何人（暢銷新版）：學會賈伯斯說故事技術，粉絲、部屬、客戶都一路跟隨

    Powered by Storytelling

    由 穆瑞･諾瑟爾 ……
    譯者: 林雨蒨 ……
    系列 series 標竿學院
    「講道理」只會辯輸贏，「說故事」卻能收服人心！TED、募資、斜槓、導購、行銷、溝通、領導……必備絕技哥倫比亞大學「敘事醫學」計畫，最動人的「說故事」技術AMAZON 4.5顆星，全球名人佳評如潮《財富》500大企業，Twitter、迪士尼、時代華納、聯合國兒童基金會、香奈兒……一致推崇、實際運用★　用「故事」表達，將你想要的結果裝進別人腦袋　　科學證實，說故事是人的天性，早在石器時代前，「故事」便是人際最強而有力的溝通與傳播方式。執教於哥倫比亞大學「敘事醫學」計畫的穆瑞‧諾瑟爾博士就發現——比起口沫橫飛地解釋想法與感受，「講一個故事」更能自然讓情感滲透人心，使人不自覺中受到潛移默化。哥倫比亞大學「敘事醫學」的「故事權威」，要傳授你——▶ ▶啟動腦連結，故事高手的「獅子眼」▶ ▶「祖父母練習」，高效培養故事力▶ ▶確認聆聽障礙，找回溝通「同理心」▶ ▶懂用「對話」造氛圍，讓人身... …… 閱讀更多內容

    NT$238 TWD

  • Army Regulation AR 360-1 The Army Public Affairs Program October 2020

    由 United States Government, US Army ……
    This United States Army manual, Army Regulation AR 360-1 The Army Public Affairs Program October 2020, provides guidelines for release of command and public information, including information released to the media, and community engagement programs intended for internal and external publics with interest in the U.S. Army. This revision also defines the staff relationship of the public affairs …… 閱讀更多內容

    NT$391 TWD

  • Quick Win Business Communication: Answers to your top 100 Business Communication questions

    由 Elizabeth P Tierney ……
    QUICK WIN BUSINESS COMMUNICATION is written for business people who recognise how vital effective communi¬cation is to their own success and to the success of their organisations. While you are reading through the answers to your questions, other business people may be discussing missions, goals, losses, profits, overheads, policies, budgets, loans, promotions, strategic plans, product development …… 閱讀更多內容

    NT$264 TWD

  • TRAFIC & VISIBILITE 15 Méthode Réussir Sur Internet

    Conseil Stratégie Pour Développée un trafic sur Internet Créer Blog Gagnez Argent Vive Sur Internet Publicité et Rentabilité Réseaux Sociaux

    由 Edition ……
    Dans cette ebook on verra comment ;- attiré du trafic qualifié sur internet- êtres bien référencés sur les moteurs de recherche.Nous verrons les notions les plus importantes pour avoir un site internet attirant et qui convertissent les prospects afin d'avoir des conversions élevées sur son site ou blog, attiré du trafic en général.Cette ebook contient 23 pages avec des conseils, des stratégies …… 閱讀更多內容

    NT$196 TWD

  • How To Talk To Anyone: Learn Communication Strategies, Boost Your Self-Esteem, Overcome Social Anxiety, Start Conversations And Talk To People In Every Possible Situation

    由 Richard B. Devon ……
    Learn Communication Strategies, Boost Your Self-Esteem, Overcome Social Anxiety, Start Conversations And Talk To People In Every Possible Situationinclude:Couple therapy.Relationship Therapy: Enhancing Your Romantic Relationships.What Romantic Relationship Theory Works for You?.What to Expect in Relationship therapy.Relationship improvement therapy.When to look for Relationship therapy.How to... …… 閱讀更多內容

    NT$86 TWD

  • Social Marketing Efforts: The Ideals On Dominating Social Media Marketing And Make Profits

    由 Alvin Mckinley ……
    Entrepreneurs, bloggers, advertisers, and item proprietors... Find The Step-By-Step Blueprint To Dominating Social Media Marketing And Make Profits, Starting Today. This Comprehensive start to finish, 8-Part Social Media Marketing Course Will Guide You From Zero to Brand New Customers. Could it be said that you are prepared to at long last get the UPPER HAND in your web-based entertainment …… 閱讀更多內容

    NT$165 TWD

  • Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e

    由 Bradford Fitch ……
    Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e, by Bradford Fitch, Editor: Jack Holt. The Media Relations Handbook is called "the big blue book" on Capitol Hill.Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not …… 閱讀更多內容

    NT$335 TWD

  • Organizando Eventos do Começo ao Fim

    Planejamento e produção de eventos para iniciantes

    由 Ivan Chagas ……
    Organizar eventos é mais simples do que parece, mas pode dar mais problemas do que podemos prever. Este livro tem o objetivo de guiar pessoas e empresários que queiram organizar um evento pela primeira vez ou um pouco maior do que os que estão acostumados a organizar. Ele cobre desde a concepção, ao planejamento, passando por equipes, finanças, marketing, até chegar à entrega e ao pós-evento. Ao …… 閱讀更多內容

    NT$87 TWD

  • Canadian Public Finance

    Explaining Budgetary Institutions and the Budget Process in Canada

    由 Genevieve Tellier ……
    Broken down into five sections explaining how public budgets are developed, Canadian Public Finance presents a comprehensive account of the budget process of the federal, provincial, and territorial governments. With a specific focus on the public policy process, Geneviève Tellier walks readers through the five steps involved in the budget process including agenda-setting, formulation, adoption, …… 閱讀更多內容

    NT$707 TWD

  • How To Become An Influencer

    The New Generation

    由 T. Gurler ……
    Better than becoming an affiliate marketer, or selling a digital product, is to become an influencer. This way, you will be not only rich, but also famous.You’ll find that influential people and companies are lining up to offer you amazing opportunities.You’ll be able to launch any future business idea or product you can possibly dream up to immediate success.And you’ll even be recognized in the …… 閱讀更多內容

    NT$59 TWD

  • Network Marketing Business: How To Understand The Ins And Outs Of Your Business

    由 Arlena Stroub ……
    Do you find it challenging to see every one of the intricate details of your business? Find The Secrets To Network Marketing Success. All that You Need To Know About Uplines And Downlines. …… 閱讀更多內容

    NT$147 TWD

  • Personal Branding for Entrepreneurs

    Actions and insights to build Brand YOU, the foundation of your business

    由 Donna Rachelson ……
    Personal Branding for Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before …… 閱讀更多內容

    NT$189 TWD