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SPIN Selling

由 Neil Rackham ……

旁白者： Bob Kalomeer ……

濃縮版

2 小時 58 分鐘

How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales--or if you manage a sales force--you need the SPIN strategy. Developed from 12 years of research into 35,000 sales calls, SPIN--Situation, Problem, Implication, …… 閱讀更多內容

NT$579 TWD

How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales--or if you manage a sales force--you need the SPIN strategy. Developed from 12 years of research into 35,000 sales calls, SPIN--Situation, Problem, Implication,
... 閱讀更多內容
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To Sell Is Human

The Surprising Truth About Moving Others

由 Daniel H. Pink ……

旁白者： Daniel H. Pink ……

完整版

6 小時 6 分鐘

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by …… 閱讀更多內容

NT$580 TWD

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by
... 閱讀更多內容
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Mom Test, The

How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

由 Rob Fitzpatrick ……

旁白者： Rob Fitzpatrick ……

完整版

3 小時 50 分鐘

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of …… 閱讀更多內容

NT$482 TWD 透過 Kobo Plus 免費享用

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of
... 閱讀更多內容
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The Magic of Thinking Big

由 David Schwartz ……

旁白者： Jason Culp ……

完整版

9 小時 31 分鐘

With more than six million copies sold worldwide, David Schwartz’s timeless guide and bestselling phenomenon, The Magic of Thinking Big, is now available for the first time as an unabridged audio edition.Millions of people around the world have improved their lives through the timeless advice David Schwartz offers in The Magic of Thinking Big. In this bestselling audiobook, Schwartz proves you don …… 閱讀更多內容

NT$897 TWD

With more than six million copies sold worldwide, David Schwartz’s timeless guide and bestselling phenomenon, The Magic of Thinking Big, is now available for the first time as an unabridged audio edition.Millions of people around the world have improved their lives through the timeless advice David Schwartz offers in The Magic of Thinking Big. In this bestselling audiobook, Schwartz proves you don
... 閱讀更多內容
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Sales Pitch

How to Craft a Story to Stand Out and Win

由 April Dunford ……

旁白者： April Dunford ……

完整版

2 小時 57 分鐘

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your …… 閱讀更多內容

NT$289 TWD 透過 Kobo Plus 免費享用

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your
... 閱讀更多內容
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Winning with Influence

Becoming a Person Others Want to Follow

由 Chris Widener ……

旁白者： Chris Widener ……

完整版

1 小時 2 分鐘

Learn how to win in life as a leader by influencing those around you from one of today's most powerful Keynote speakers. In Widener's most popular speech, you will learn subjects that include the two most important pieces to influencing others, Aristotle’s The Three Keys to Persuasion, verbal and non-verbal communication, and influencing with listening skills. …… 閱讀更多內容

NT$299 TWD 透過 Kobo Plus 免費享用

Learn how to win in life as a leader by influencing those around you from one of today's most powerful Keynote speakers. In Widener's most popular speech, you will learn subjects that include the two most important pieces to influencing others, Aristotle’s The Three Keys to Persuasion, verbal and non-verbal communication, and influencing with listening skills.
... 閱讀更多內容
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Mastering Price Negotiations for Sales Professionals

由 Dr. David Palmer ……

旁白者： Dr. David Palmer ……

完整版

1 小時 1 分鐘

In Mastering Price Negotiations for Sales Professionals, Dr. Palmer will show you his Price Negotiations Strategies; Two Heads Not One, Price & Costs; Fewer Arguments, More Questions; and how to Frame Your Price, Un-Bundle Your Price; …… 閱讀更多內容

NT$299 TWD 透過 Kobo Plus 免費享用

In Mastering Price Negotiations for Sales Professionals, Dr. Palmer will show you his Price Negotiations Strategies; Two Heads Not One, Price & Costs; Fewer Arguments, More Questions; and how to Frame Your Price, Un-Bundle Your Price;
... 閱讀更多內容
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Getting the Final Decision

由 Tom Hopkins ……

旁白者： Tom Hopkins ……

完整版

22 分鐘

Cut through the hype with the how-to strategies and up-to-the-minute tactics imparted by this world-renowned sales expert and best-selling author whose first book has been translated into 10 languages. Subjects covered: Handling objections calmly and smoothly; Opening buyers minds to ownership; Working with the emotions; and Saying the right words to close the sale. …… 閱讀更多內容

NT$600 TWD 透過 Kobo Plus 免費享用

Cut through the hype with the how-to strategies and up-to-the-minute tactics imparted by this world-renowned sales expert and best-selling author whose first book has been translated into 10 languages. Subjects covered: Handling objections calmly and smoothly; Opening buyers minds to ownership; Working with the emotions; and Saying the right words to close the sale.
... 閱讀更多內容
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Voice Inflections to Overcome Objections

由 Zig Ziglar ……

旁白者： Zig Ziglar ……

完整版

1 小時 2 分鐘

One of the most neglected areas of sales training has to do with the use of your voice . The most important thing you can do to close more sales is to train your voice. You start by recording your presentations. As you listen and review them ask yourself, “If I was calling on me would I be convinced would I buy from me?”Zig Ziglar advises the sales professional on how to close more sales with …… 閱讀更多內容

NT$299 TWD 透過 Kobo Plus 免費享用

One of the most neglected areas of sales training has to do with the use of your voice . The most important thing you can do to close more sales is to train your voice. You start by recording your presentations. As you listen and review them ask yourself, “If I was calling on me would I be convinced would I buy from me?”Zig Ziglar advises the sales professional on how to close more sales with
... 閱讀更多內容
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Creating the Loyalty Mindset

Moments of Magic®

由 Shep Hyken ……

旁白者： Shep Hyken ……

完整版

25 分鐘

This engaging audio will help you clearly understand the differences between customer service and loyalty, complete with ten strategies that will help you build long-term, loyal relationships with your customers.This program is a must for business people seeking to improve sales and customer service, large and small companies alike. You will also enjoy Shep's famous "Cab Driver Story."This audio …… 閱讀更多內容

NT$270 TWD 透過 Kobo Plus 免費享用

This engaging audio will help you clearly understand the differences between customer service and loyalty, complete with ten strategies that will help you build long-term, loyal relationships with your customers.This program is a must for business people seeking to improve sales and customer service, large and small companies alike. You will also enjoy Shep's famous "Cab Driver Story."This audio
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Marketing e Comunicação na era Pós-Digital

由 Walter Longo ……

旁白者： Henrique Terra ……

完整版

8 小時 48 分鐘

Uma nova era da sociedade de consumo está em curso, transformando novamente as relações entre marcas e pessoas, empresas e comunidades, gestores e colaboradores.Mas afinal o que é era pós-digital? Estamos vivendo um novo momento em que a novidade virou commodity e o que fascinava ou amedrontava é lugar-comum.A era pós-digital veio para questionar as velhas certezas e colocar sistemas inteiros de …… 閱讀更多內容

NT$155 TWD

Uma nova era da sociedade de consumo está em curso, transformando novamente as relações entre marcas e pessoas, empresas e comunidades, gestores e colaboradores.Mas afinal o que é era pós-digital? Estamos vivendo um novo momento em que a novidade virou commodity e o que fascinava ou amedrontava é lugar-comum.A era pós-digital veio para questionar as velhas certezas e colocar sistemas inteiros de
... 閱讀更多內容
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Novas Estratégias de Vendas

A Venda Focada no Vendedor

由 Edmundo Vieira Cortez ……

旁白者： Camilo Brunelli ……

完整版

2 小時 4 分鐘

Escrito em linguagem coloquial, sob a forma de um diálogo entre o autor e seu sobrinho que deseja ser seu vendedor, Novas Estratégias de Vendas - A Venda Focada no Vendedor é um livro essencial para quem pretende ter sucesso nessa atividade. Com um texto leve e envolvente, o professor e consultor Edmundo Bieira Cortez indica os caminhos que devem ser trilhados para ser um verdadeiro profissional …… 閱讀更多內容

NT$209 TWD

Escrito em linguagem coloquial, sob a forma de um diálogo entre o autor e seu sobrinho que deseja ser seu vendedor, Novas Estratégias de Vendas - A Venda Focada no Vendedor é um livro essencial para quem pretende ter sucesso nessa atividade. Com um texto leve e envolvente, o professor e consultor Edmundo Bieira Cortez indica os caminhos que devem ser trilhados para ser um verdadeiro profissional
... 閱讀更多內容
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Marketing

由 Peter Spalton ……

系列 series Collins Business Secrets
完整版

2 小時 20 分鐘

The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology …… 閱讀更多內容

NT$359 TWD

The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology
... 閱讀更多內容
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The Contrarian Effect

Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

由 Elizabeth Marshall, Michael Port ……

旁白者： Michael Port ……

完整版

3 小時 8 分鐘

Times have changed.The typical old sales tactics we're all familiar with no longer work. Cold calling gets you nowhere, door-to-door selling is a nonstarter, and today's consumers are too savvy for most traditional scripts and closing techniques. With those tactics, it takes more time and effort to reach fewer and fewer clients. If you're still doing it the old-fashioned way, you're probably …… 閱讀更多內容

NT$803 TWD

Times have changed.The typical old sales tactics we're all familiar with no longer work. Cold calling gets you nowhere, door-to-door selling is a nonstarter, and today's consumers are too savvy for most traditional scripts and closing techniques. With those tactics, it takes more time and effort to reach fewer and fewer clients. If you're still doing it the old-fashioned way, you're probably
... 閱讀更多內容
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Sell It Like Serhant

How to Sell More, Earn More, and Become the Ultimate Sales Machine

由 Ryan Serhant ……

旁白者： Ryan Serhant ……

完整版

6 小時 13 分鐘

A LIVELY AND PRACTICAL GUIDE TO SELLING ANYTHING'You have to know how to sell yourself and your work. Because if you don't, you can't eat. This book is a crash course into becoming great at it' Ryan Holiday, bestselling author of The Daily Stoic, The Obstacle Is the Way and Ego Is the EnemyRyan Serhant has emerged as one of the top salespeople in the world and a co-star on Bravo's hit series …… 閱讀更多內容

NT$1,029 TWD

A LIVELY AND PRACTICAL GUIDE TO SELLING ANYTHING'You have to know how to sell yourself and your work. Because if you don't, you can't eat. This book is a crash course into becoming great at it' Ryan Holiday, bestselling author of The Daily Stoic, The Obstacle Is the Way and Ego Is the EnemyRyan Serhant has emerged as one of the top salespeople in the world and a co-star on Bravo's hit series
... 閱讀更多內容
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Mr. Shmooze

The Art and Science of Selling Through Relationships

由 Richard Abraham ……

旁白者： Peter Ganim ……

完整版

2 小時 55 分鐘

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking," nor is it about "persuading." Selling, believe it or not, is about "giving." Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he …… 閱讀更多內容

NT$354 TWD

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking," nor is it about "persuading." Selling, believe it or not, is about "giving." Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he
... 閱讀更多內容
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How to Read Your Client's Mind

由 Kerry L. Johnson ……

旁白者： Kerry L. Johnson ……

完整版

4 小時

If you could only read your customer/client’s mind, you would be able to not only sell more effectively, but retain them for life? In this remarkable audio book, you will learn non-verbal signals people use to communicate their intention and emotions. You will also gain valuable insights into how your customers and clients make decisions. In this audio book, you will learn how to:Increase your …… 閱讀更多內容

NT$803 TWD

If you could only read your customer/client’s mind, you would be able to not only sell more effectively, but retain them for life? In this remarkable audio book, you will learn non-verbal signals people use to communicate their intention and emotions. You will also gain valuable insights into how your customers and clients make decisions. In this audio book, you will learn how to:Increase your
... 閱讀更多內容
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Sales Mastery

The Sales Book Your Competition Doesn't Want You to Read

由 Chuck Bauer ……

旁白者： Kris Koscheski ……

完整版

6 小時 30 分鐘

If you truly want to make more money in your sales career, if you really desire to close more sales and grow to be the sales leader you have always wanted to be, then it is time for you to learn Sales Mastery. Chuck Bauer shows how sales distinctions are THE precursor to closing the deal. Your personal and professional distinctions are something that you can control and use to beat your …… 閱讀更多內容

NT$643 TWD

If you truly want to make more money in your sales career, if you really desire to close more sales and grow to be the sales leader you have always wanted to be, then it is time for you to learn Sales Mastery. Chuck Bauer shows how sales distinctions are THE precursor to closing the deal. Your personal and professional distinctions are something that you can control and use to beat your
... 閱讀更多內容
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Selling in a Crisis

55 Ways to Stay Motivated and Increase Sales in Volatile Times

由 Jeb Blount ……

旁白者： Jeb Blount ……

完整版

3 小時 7 分鐘

In Selling in a Crisis, the world's most sought-after sales trainer Jeb Blount delivers an essential blueprint for staying motivated, keeping your pipeline full, increasing sales, retaining your customers, and advancing your career in times of uncertainty and change.In his classic, no-nonsense style, Jeb gives you fifty-five easy to consume tips, techniques, and tactics that are time-tested and …… 閱讀更多內容

NT$643 TWD

In Selling in a Crisis, the world's most sought-after sales trainer Jeb Blount delivers an essential blueprint for staying motivated, keeping your pipeline full, increasing sales, retaining your customers, and advancing your career in times of uncertainty and change.In his classic, no-nonsense style, Jeb gives you fifty-five easy to consume tips, techniques, and tactics that are time-tested and
... 閱讀更多內容
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Ecossistema Digital

Como construir sistemas de marketing previsíveis, escalar autoridade online e gerar vendas consistentes sem depender de posts virais ou tendências passageiras

由 Olivier Dubois ……

旁白者： Julian Foster ……

完整版

3 小時 34 分鐘

Você trabalha duro no marketing digital, mas sente que está sempre recomeçando do zero? Publica conteúdo, testa estratégias, acompanha tendências — e mesmo assim os resultados são instáveis, imprevisíveis ou simplesmente não vêm. Se o seu negócio depende demais de sorte, algoritmos ou picos momentâneos de atenção, este livro foi escrito para você.A verdade é desconfortável: a maioria das pessoas …… 閱讀更多內容

NT$803 TWD 透過 Kobo Plus 免費享用

Você trabalha duro no marketing digital, mas sente que está sempre recomeçando do zero? Publica conteúdo, testa estratégias, acompanha tendências — e mesmo assim os resultados são instáveis, imprevisíveis ou simplesmente não vêm. Se o seu negócio depende demais de sorte, algoritmos ou picos momentâneos de atenção, este livro foi escrito para você.A verdade é desconfortável: a maioria das pessoas
... 閱讀更多內容
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Mieux diriger avec Machiavel

La philosophie politique du prince décryptée pour l'entreprise

由 Hatim Ben Ahmed ……

旁白者： Loïc Richard ……

完整版

2 小時 27 分鐘

Lire (ou relire) Le Prince de Machiavel est passionnant. Ce livre n'avait pas pour objectif initial de proposer des "leçons" de conduite des entreprises, encore moins une étude approfondie du chef d'oeuvre de Machiavel. Mais au fil de la lecture du Prince, le projet s'est imposé de permettre aux entrepreneurs, dirigeants et autres acteurs de la vie économique de découvrir ou de redécouvrir ce …… 閱讀更多內容

NT$548 TWD

Lire (ou relire) Le Prince de Machiavel est passionnant. Ce livre n'avait pas pour objectif initial de proposer des "leçons" de conduite des entreprises, encore moins une étude approfondie du chef d'oeuvre de Machiavel. Mais au fil de la lecture du Prince, le projet s'est imposé de permettre aux entrepreneurs, dirigeants et autres acteurs de la vie économique de découvrir ou de redécouvrir ce
... 閱讀更多內容
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Les Secrets d'une agente

Entreprendre au féminin et réussir en immobilier

由 Sandra Viricel ……

旁白者： Sandra Viricel, Flore Audebeau ……

完整版

4 小時 8 分鐘

PRÉFACE LUE PAR L'AUTRICE. Grâce à son naturel spontané et bienveillant, Sandra Viricel a su s’imposer depuis plus de dix ans comme une figure incontournable de l’émission Recherche appartement ou maison, où la proximité qu’elle crée avec ses clients fait aussi mouche sur les téléspectateurs. Ce que l’on sait moins, c’est que Sandra Viricel pratique le métier d’agent immobilier depuis dix-sept ans …… 閱讀更多內容

NT$685 TWD

PRÉFACE LUE PAR L'AUTRICE. Grâce à son naturel spontané et bienveillant, Sandra Viricel a su s’imposer depuis plus de dix ans comme une figure incontournable de l’émission Recherche appartement ou maison, où la proximité qu’elle crée avec ses clients fait aussi mouche sur les téléspectateurs. Ce que l’on sait moins, c’est que Sandra Viricel pratique le métier d’agent immobilier depuis dix-sept ans
... 閱讀更多內容
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Vaincre les objections des clients

Techniques de réfutation et réponses aux 75 objections les plus fréquentes

由 Michaël Aguilar ……

旁白者： François Nuyttens ……

完整版

6 小時 20 分鐘

« Vous êtes trop cher », « Cela ne m’intéresse pas », « Je vais réfléchir », « Laissez-moi tranquille, j’ai horreur d’être démarché par téléphone », « Votre société est trop jeune »… Autant d’objections qui peuvent faire capoter une vente. Comment y répondre ? Michaël Aguilar vous livre tous ses conseils et techniques pour vaincre efficacement les réfutations et conclure une vente avec succès. …… 閱讀更多內容

NT$890 TWD

« Vous êtes trop cher », « Cela ne m’intéresse pas », « Je vais réfléchir », « Laissez-moi tranquille, j’ai horreur d’être démarché par téléphone », « Votre société est trop jeune »… Autant d’objections qui peuvent faire capoter une vente. Comment y répondre ? Michaël Aguilar vous livre tous ses conseils et techniques pour vaincre efficacement les réfutations et conclure une vente avec succès.
... 閱讀更多內容
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ملخص كتاب ثورة خدمة العملاء

由 جون آر ديجوليوس, جون آر ديجوليوس ……

旁白者： Sahla Books ……

完整版

20 分鐘

لماذا توجد فجوة كبيرة بين ما تعتقد الشركات أنها تقدمه وما يفكر فيه عملاؤهم؟ لنوضح الأمر أكثر، هل الأفضل أن تعين موظفين متميزين وموهوبين لخدمة العملاء، أم أن تدرب الموظفين الحاليين ليصبحوا متميزين؟ كيف يمكن أن يقدم موظف خدمة العملاء أفضل خدمة للعميل، دون أن يعلم ما يمر به العميل من تجارب؟ …… 閱讀更多內容

NT$230 TWD 透過 Kobo Plus 免費享用

لماذا توجد فجوة كبيرة بين ما تعتقد الشركات أنها تقدمه وما يفكر فيه عملاؤهم؟ لنوضح الأمر أكثر، هل الأفضل أن تعين موظفين متميزين وموهوبين لخدمة العملاء، أم أن تدرب الموظفين الحاليين ليصبحوا متميزين؟ كيف يمكن أن يقدم موظف خدمة العملاء أفضل خدمة للعميل، دون أن يعلم ما يمر به العميل من تجارب؟
... 閱讀更多內容

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