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Aylık 1 sesli kitap

+ Ücretsiz 30 Günlük Deneme

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Get 1 credit every month to exchange for an audiobook of your choice

*Taahhüt yok, herhangi bir zamanda iptal edin

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Sizin İçin Önerilenler

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The Point

How to Win with Clarity-Fueled Communications

ile Steve Woodruff ...

Is it possible to grab an audience's attention in this noisy, confusing world? According to Steven Woodruff, the solution can be summed up in a word: clarity.Clarity-fueled communications is the practice of using the fewest words to make the biggest impact. The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the ... Daha fazla okuyun

Önce TL394,19 Şimdi TL87,23

Is it possible to grab an audience's attention in this noisy, confusing world? According to Steven Woodruff, the solution can be summed up in a word: clarity.Clarity-fueled communications is the practice of using the fewest words to make the biggest impact. The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the
... Daha fazla okuyun
Youtility

Why Smart Marketing Is about Help Not Hype

ile Jay Baer ...

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ... Daha fazla okuyun

TL561,47

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question:
... Daha fazla okuyun
Talk Triggers

The Complete Guide to Creating Customers with Word of Mouth

ile Jay Baer, Daniel Lemin ...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... Daha fazla okuyun

TL615,35

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer
... Daha fazla okuyun
Youtility for Real Estate

Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)

ile Jay Baer, Erica Campbell Byrum ...

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently ... Daha fazla okuyun

TL198,31

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently
... Daha fazla okuyun
Hug Your Haters

How to Embrace Complaints and Keep Your Customers

ile Jay Baer ...

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Daha fazla okuyun

TL481,07

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints.
... Daha fazla okuyun
The Owned Media Doctrine

Marketing Operations Theory, Strategy, and Execution for the 21St Century Real–Time Brand

ile Erik Deckers, Taulbee Jackson ...

The Petraeus Doctrine for the 21st Century MarketerThe Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like its 1965.The Owned Media Doctrine ... Daha fazla okuyun

TL150,67

The Petraeus Doctrine for the 21st Century MarketerThe Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like its 1965.The Owned Media Doctrine
... Daha fazla okuyun
Youtility for Accountants

Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)

ile Jay Baer, Darren Root ...

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... Daha fazla okuyun

TL184,11

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through
... Daha fazla okuyun
Sesli kitap

New Rules for Business

Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

ile Jay Baer, Josh Bernoff, CC Chapman, Ann Handley, Charlene Li, Amber Naslund ...

Seslendiren Josh Bernoff, Ann Handley, Erik Synnestvedt ...

Kısaltılmadı

22 saat 53 dk

LEARN THE NEW RULES FOR BUSINESS...3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an ... Daha fazla okuyun

TL2.629,08

LEARN THE NEW RULES FOR BUSINESS...3 GREAT BOOKS TEACH YOU HOW TO MAKE SOCIAL MEDIA WORK FOR YOU! Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an
... Daha fazla okuyun
Sesli kitap

Talk Triggers

The Complete Guide to Creating Customers with Word-of-Mouth

ile Jay Baer, Daniel Lemin ...

Seslendiren Jay Baer, Daniel Lemin, Ted Wright ...

Kısaltılmadı

5 saat 34 dk

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... Daha fazla okuyun

TL789,04

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer
... Daha fazla okuyun
Sesli kitap

Youtility for Real Estate

Why Smart Real Estate Professionals are Helping, Not Selling

ile Jay Baer, Erica Campbell Byrum ...

Seslendiren Jay Baer, Erica Campbell Byrum ...

Kısaltılmadı

1 saat 51 dk

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently ... Daha fazla okuyun

TL250,07

How real estate professionals can build trust and dominate their competition by creating truly useful marketing.Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently
... Daha fazla okuyun
Sesli kitap

Youtility for Accountants

Why Smart Accountants Are Helping, Not Selling

ile Jay Baer, Darren Root ...

Seslendiren Jay Baer, Darren Root ...

Kısaltılmadı

1 saat 18 dk

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... Daha fazla okuyun

TL261,96

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through
... Daha fazla okuyun
Sesli kitap

Youtility

Why Smart Marketing Is about Help Not Hype

ile Jay Baer ...

Seslendiren Jay Baer, Marcus Sheridan ...

Kısaltılmadı

4 saat 51 dk

The difference between helping and selling is just two lettersIf you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ... Daha fazla okuyun

TL1.314,01

The difference between helping and selling is just two lettersIf you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question:
... Daha fazla okuyun