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Interactive Technologies eBook Series

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  • The Persona Lifecycle

    Keeping People in Mind Throughout Product Design

    Series series Interactive Technologies
    If you design and develop products for people, this book is for you. The Persona Lifecycle addresses the “how? of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, ... Read more

    S$ 100.16 SGD

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  • Agile Project Management Methodology for Beginners: Scrum Project Management for Beginners

    by Andy Webb ...
    The older rigid traditional models of delivering changes has been replaced with an agile way of delivering changes. The world of apps, and internet driven economy means that any change has to be delivered almost overnight with no scope for delays and the consumer wants things almost immediately.Agile provides that project management methodology to help you get the results immediately.Written for ... Read more

    S$ 3.79 SGD or Free with Kobo Plus

  • Content Strategy for the Web

    Series series Voices That Matter
    FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term ... Read more

    S$ 42.83 SGD

  • Scrum - A Pocket Guide

    This pocket guide is the one book to read for everyone who wants to learn about Scrum. The book covers all roles, rules and the main principles underpinning Scrum, and is based on the Scrum Guide Edition 2013. A broader context to this fundamental description of Scrum is given by describing the past and the future of Scrum. The author, Gunther Verheyen, has created a concise, yet complete and ... Read more

    S$ 30.08 SGD or Free with Kobo Plus

  • The UX Book

    Process and Guidelines for Ensuring a Quality User Experience

    The UX Book, winner of a 2013 Most Promising New Textbook Award from the Text and Academic Authors Association, is a comprehensive textbook on designing interaction to ensure a quality user experience. Combining breadth, depth, and practical applications, this book takes a time-tested process-and-guidelines approach that provides readers with actionable methods and techniques while retaining a ... Read more

    S$ 102.45 SGD

  • Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

    Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with ... Read more

    S$ 30.51 SGD

  • The Agile Pocket Guide

    A Quick Start to Making Your Business Agile Using Scrum and Beyond

    The Agile Pocket Guide explains how to develop products, services, and software quickly and efficiently, without losing the main components of the framework so effective in streamlining the creating of these products and for making positive change within a company. It includesThe basic tennets of the Scrum frameworkHow to apply the processes and steps required to become agileThe dynamics of a ... Read more

    S$ 18.99 SGD

  • User Experience Management

    Essential Skills for Leading Effective UX Teams

    by Arnie Lund ...
    User Experience Management: Essential Skills for Leading Effective UX Teams deals with specific issues associated with managing diverse user experience (UX) skills, often in corporations with a largely engineering culture. Part memoir and part handbook, it explains what it means to lead a UX team and examines the management issues of hiring, inheriting, terminating, layoffs, interviewing and ... Read more

    S$ 46.10 SGD

  • The Essential Persona Lifecycle

    Your Guide to Building and Using Personas

    The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation ... Read more

    S$ 38.90 SGD

  • Business Analysis Based on BABOK® Guide Version 2 - A Pocket Guide

    by Jarett Hailes ...
    A Guide to the Business Analysis Body of Knowledge® (BABOK® Guide) is the collection of knowledge within the profession of business analysis and reflects current generally accepted practices. As with other professions, the body of knowledge is defined and enhanced by the business analysis professionals who apply it in their daily work role. The purpose of this pocket guide to the BABOK® Guide is ... Read more

    S$ 29.99 SGD or Free with Kobo Plus

  • Observing the User Experience

    A Practitioner's Guide to User Research

    Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and ... Read more

    S$ 69.53 SGD

  • Win with Advanced Business Analytics

    Creating Business Value from Your Data

    Series series Wiley and SAS Business Series
    Plain English guidance for strategic business analytics and big data implementationIn today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear ... Read more

    S$ 54.99 SGD