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Interactive Technologies eBook Series

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  • Letting Go of the Words

    Writing Web Content that Works

    Series series Interactive Technologies
    "Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."-- Jakob Nielsen, Principal, Nielsen Norman Group“There are at least twelve billion web pages out there. Twelve billion voices ... Read more

    S$ 67.57 SGD

  • Letting Go of the Words

    Writing Web Content that Works

    Series series Interactive Technologies
    Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. ... Read more

    S$ 57.54 SGD

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  • Copywriting That Works:

    Bright Ideas to Help You Inform, Persuade, Motivate and Sell!

    by Paul Lima ...
    Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works - no matter your objective or target market. From branding to hard sell, from newspaper and ... Read more

    S$ 4.98 SGD or Free with Kobo Plus

  • Fundamentals of Writing:

    How to write articles, media releases, case studies, blog posts and social media content

    by Paul Lima ...
    Fundamentals of Writing is a book written specifically for those who want to improve their writing skills and apply them to writing articles (for newspapers, magazines, corporate and other publications), media releases, case studies, blog posts and social media content.The book is based on several writing courses that I teach online for University of Toronto continuing education students and for ... Read more

    S$ 4.98 SGD or Free with Kobo Plus

  • Don't Make Me Think, Revisited

    A Common Sense Approach to Web Usability

    by Steve Krug ...
    Series series Voices That Matter
    Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.Now Steve returns with fresh ... Read more

    S$ 42.83 SGD

  • How To Write A Book This Weekend, Even If You Flunked English Like I Did

    by Vic Johnson ...
    It's easier than you think!Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all.How To Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding ... Read more

    S$ 3.79 SGD

  • How to Create, Publish, & Sell an eBook Successfully

    Step by step instructions to easily create, publish, promote and sell an eBook successfully without spending a dime. Everyone has at least one eBook in them. Turn your experience, knowledge, passion or expertise into passive and residual income with an eBook. Build and establish your brand and open doors to various other opportunities. No technical knowledge needed. This eBook will NOT disappoint. ... Read more

    S$ 6.32 SGD

  • Web Words That Work

    Writing Online Copy That Sells

    Write great search-optimized, customer-optimized web copy!(No experience? No problem!)Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you ... Read more

    S$ 23.86 SGD

  • Resumes for 50+ Job Hunters

    Rejuvenate your job life with a perfectly crafted resume!You've spent a lifetime gaining work experience; now it's time to take those skills and knowledge and embark on a new career. Gain an edge over the other job applicants with Resumes for the 50+ Job Hunter, a resource packed with expert advice on crafting a concise, stylish resume that will instantly get you noticed.With this go-to guide you ... Read more

    S$ 13.29 SGD

  • Social Media for Beginners: Step by Step for Small Business

    Get started with social media, learning the basics of LinkedIn, Blogs, Facebook and Twitter. Become acquainted with social media culture, as Social Media for Beginners: Step by Step for Small Business takes you step by step through the process of how to set up your first social media accounts. ... Read more

    S$ 12.66 SGD

  • No More Excuses! - Write a Successful E-book Now

    by Toby Welch ...
    A year ago I was where you are now -- wavering as to whether I had the gumption to write and publish an e-book. Since I decided to quit pondering it and jumped on the e-book bandwagon, I have published six e-books in less than 10 months. Every second of the journey is a new adventure and it is more exciting than I could have imagined!No More Excuses will take the guesswork out of e-book writing ... Read more

    S$ 2.52 SGD or Free with Kobo Plus

  • The Shallows: What the Internet Is Doing to Our Brains

    What the Internet Is Doing to Our Brains

    by Nicholas Carr ...
    Finalist for the 2011 Pulitzer Prize in General Nonfiction: “Nicholas Carr has written a Silent Spring for the literary mind.”—Michael Agger, Slate“Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our ... Read more

    S$ 16.12 SGD