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Interactive Technologies eBook Series

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  • Paper Prototyping

    The Fast and Easy Way to Design and Refine User Interfaces

    by Carolyn Snyder ...
    Series series Interactive Technologies
    Do you spend a lot of time during the design process wondering what users really need? Do you hate those endless meetings where you argue how the interface should work? Have you ever developed something that later had to be completely redesigned? Paper Prototyping can help. Written by a usability engineer with a long and successful paper prototyping history, this book is a practical, how-to guide ... Read more

    S$ 59.83 SGD

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  • Elements of User Experience,The

    User-Centered Design for the Web and Beyond

    by Jesse James Garrett ...
    Series series Voices That Matter
    From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also ... Read more

    S$ 57.76 SGD

  • Search Engine Optimization (SEO)

    An Hour a Day

    by Jennifer Grappone, Gradiva Couzin ...
    The third edition of the bestselling guide to do-it-yourself SEOGetting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, ... Read more

    S$ 27.99 SGD

  • Advanced Web Metrics with Google Analytics

    by Brian Clifton ...
    This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will ... Read more

    S$ 36.99 SGD

  • Data Warehousing For Dummies

    by Thomas C. Hammergren ...
    Data warehousing is one of the hottest business topics, and there’s more to understanding data warehousing technologies than you might think. Find out the basics of data warehousing and how it facilitates data mining and business intelligence with Data Warehousing For Dummies, 2nd Edition.Data is probably your company’s most important asset, so your data warehouse should serve your needs. The ... Read more

    S$ 36.99 SGD

  • Landing Page Optimization

    The Definitive Guide to Testing and Tuning for Conversions

    by Tim Ash, Maura Ginty, Rich Page ...
    A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of ... Read more

    S$ 27.99 SGD

  • Search Engine Optimization (SEO) Secrets

    by Danny Dover, Erik Dafforn ...
    Series Book 141 - Secrets
    Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrasesSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of ... Read more

    S$ 41.99 SGD

  • Inbound Marketing and SEO

    Insights from the Moz Blog

    by Rand Fishkin, Thomas Høgenhaven ...
    Learn from the leading resource on the latest inbound marketing techniquesAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks ... Read more

    S$ 29.99 SGD

  • The Complete Guide to Internet Marketing

    by Nkem Mpamah ...
    If you are a Marketer, Consultant or Small Business Owner, you need a companion that will help you succeed online. The Complete Guide to Internet Marketing is a compendium of techniques and guide containing 122 pages of "how-to- develop-and-implement" strategies in a simple and easy to understand language to help expose your business online.This eBook is your guide to understanding search engine ... Read more

    S$ 5.06 SGD

  • eBoot Camp

    Proven Internet Marketing Techniques to Grow Your Business

    by Corey Perlman ...
    In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing ... Read more

    S$ 20.99 SGD

  • SEO Help: 20 new steps to get your website to Google's #1 page 3rd Edition

    by David Amerland ...
    A completely revised and updated edition of the Amazon SEO best-seller on practical SEO practices and techniques that help you rank your website on Google's first search engine results page (SERPs).Completely new chapters that now include how to deal with Google's search query intent approach to delivering search results. It covers semantic search SEO practices and how to best make use of Google's ... Read more

    S$ 13.93 SGD

  • Search Analytics for Your Site

    Conversations with Your Customers

    by Louis Rosenfeld ...
    Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to ... Read more

    S$ 56.89 SGD