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Public Relations eBooks

If you like Public Relations eBooks, then you'll love these top picks.
Showing 1 - 24 of 1529 Results
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  • Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill McGowan ...
    Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, ... Read more

    S$ 23.86 SGD

  • This is Marketing

    You Can’t Be Seen Until You Learn To See

    by Seth Godin ...
    #1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Read more

    S$ 21.03 SGD

  • Get Together

    How to Build a Community With Your People

    by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto ...
    A practical and heartfelt guide to cultivating a community, online or IRL.Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, ... Read more

    S$ 14.11 SGD or Free with Kobo Plus

  • HOW TO SELL TO TOM, DICK AND HARRY AT ANYTIME

    Strategies to Sell Quick & Smart, Boost Profits and Nurture Strong Customer Bond

    by George L. Koon ...
    Having diffiulty in meeting your sell target?This guide offers a comprehensive strategy to enhance Your Sales Approach and Boost Customer Satisfaction and Profits."Imagine having a sales force that can approach any prospect with confidence, listen to their needs, and provide a customized solutio... ... Read more

    S$ 9.34 SGD or Free with Kobo Plus

  • The Business of People

    Net-work to Net-worth

    by O.G. Euceda ...
    Explore the power of human connections and the profound impact it can have on our lives and careers through successful business owner and musician O.G. Euceda's true-life story and motivating entrepreneurial path.In this inspiring book, O.G. Euceda shares his own experiences and reveals how his genuine love for people transformed his life. Through heartfelt storytelling and funny childhood ... Read more

    S$ 8.49 SGD or Free with Kobo Plus

  • Теория и практика массовой информации. Учебник для вузов. Стандарт третьего поколения

    by М. Ким ...
    В учебнике подробно рассматривается работа журналиста в контексте новых информационных технологий, связанных с развитием компьютерных сетей, мультимедиа, Интернет. Все эти новшества не только изменили методы обработки и хранения информации, но и способы ее передачи. Журналистика эпохи глобального информационного поля становится все более универсальной, всепроникающей, интерактивной и динамично ... Read more

    S$ 14.98 SGD or Free with Kobo Plus

  • Inspiring Generational Leadership

    Your Guide to Design a Conscious Culture

    by DeLinda Forsythe ...
    Want to create an inspiring workplace?In Inspiring Generational Leadership, DeLinda Forsythe shares her passion and success in developing tomorrow’s leaders. This guide takes readers on a journey revealing the financial, societal, and emotional benefits in leading, building, or working for a conscious business enterprise. DeLinda field-tested her leadership concepts for fifteen years at Innovative ... Read more

    S$ 15.79 SGD or Free with Kobo Plus

  • Fundraising Is

    Everything Done Before Asking for Money

    by Patrick Belcher ...
    Fundraising Is helps fundraisers build a sustainable plan for their individual and their organization’s success.Fundraising is a profession. In any profession there is a need for training and development along with exceptional communication skills and strategy. Fundraisers are often left to their own initiative to learn about an organization and its mission and figure out how to tell the story to ... Read more

    S$ 15.79 SGD or Free with Kobo Plus

  • Entertainment Public Relations

    Communicating with Audiences

    by Carol Ames ...
    Every show needs an audience. How do we find them? How do we reach them? How do we motivate them to buy tickets? This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry. PR ... Read more

    S$ 70.95 SGD

  • Preaching to a Multiethnic Congregation

    Positive Marginality as a Homiletical Paradigm

    by Woosung Calvin Choi ...
    Series Book 349 - American University Studies
    The impact of globalization is widespread, affecting every sector of society, and the Church is not immune from such influence. Churches are awakening to diversifying pews and finding it difficult to insist on strict homogeneity. This shift in congregational composition has raised homiletical challenges for preachers who need to learn to effectively minister the Word in culturally diverse ... Read more

    S$ 123.70 SGD

  • Il brand dell'anima

    by Gianni Cuscito ...
    La reputazione vale più di marketing, pubblicità e prezzo, ed è fondamentale per essere riconosciuti e scelti subito. In questo testo Gianni Cuscito guida imprenditori e professionisti a costruire una reputazione digitale duratura, andando oltre gli algoritmi per toccare l'anima e la coerenza tra identità reale e virtuale. Il testo esplora come navigare il "labirinto" della reputazione online, ... Read more

    S$ 7.99 SGD

  • From Manila to Wall Street: An Immigrant's Journey With America's First Black Tycoon

    An Immigrant's Journey with

    by Butch Meily ...
    From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American dealmaker, comes an eye-opening business narrative. From Manila to Wall Street tells two stories: the first includes daring corporate takeovers, an exorbitant global lifestyle, and the fatal brain tumor that claimed Lewis's life at age 50. Lewis struggled to reach the top, only to see his ... Read more

    S$ 12.20 SGD or Free with Kobo Plus

  • Public Relations and the Power of Creativity

    Strategic Opportunities, Innovation and Critical Challenges

    Edited by Sarah Bowman, Adrian Crookes, Øyvind Ihlen, Stefania Romenti ...
    Series Book 3 - Advances in Public Relations and Communication Management
    Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society.Public relations is often seen as the discipline that ... Read more

    S$ 156.40 SGD

  • Sustainability and Social Marketing Issues in Asia

    Edited by Farzana Quoquab, Jihad Mohammad ...
    The complex issues of sustainability and social marketing are gaining increasing global attention. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at different stages in embracing ... Read more

    S$ 127.41 SGD

  • Reporters Don’t Hate You: 100+ Amazing Media Relations Strategies

    by Ed Barks ...
    It's The AP Style guide for media relations. Yours will be dog-eared in no time!Dealing with the press is a high wire act. Skilled spokespeople realize that they hold their company's future in their hands.Yet even the savviest of media relations pros will admit they could use a reliable, convenient go-to guide. Here it is.Implementing the common sense advice in this book will move you toward ... Read more

    S$ 7.59 SGD

  • Strategic Financial Planning for Public Sector Services

    Essential Skills for the Public Sector, #8

    by Jennifer Bean, Lascelles Hussey ...
    Series Book 8 - Essential Skills for the Public Sector
    This book is one of a series of books entitled "Essential Skills for the Public Sector". It promotes the importance of strategic financial planning and how this can have a dramatic impact on financial monitoring and control, as well as assisting the organisation to achieve value for money. The areas covered include financial planning processes, risk analysis, resource management strategies, income ... Read more

    S$ 12.66 SGD

  • PUBLIC RELATIONS AND MARKETING COMMUNICATIONS [NEW, REVISED, EXPANDED EDITION]

    by Kerwin Mathew ...
    DESCRIPTION OF BOOKProfitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era."Public Relations And Marketing Communications" is for the public relations practitioners, sales and business people, and public relations/communication studies students ... Read more

    S$ 9.99 SGD or Free with Kobo Plus

  • Link Building Is Dead. Long Live Link Building!

    by Sage Lewis ...
    Is coming up in the search results of Google important to you? Then quite simply you must understand how to properly build links to your Web site. The Google search algorithm is heavily influenced by how many links you have to your Web site and who is linking to your Web site.Link building, however, is fraught with danger. If you build links to your Web site in ways that go against Google's terms ... Read more

    S$ 6.27 SGD

  • How to Get Free Publicity

    by Linda McDermott ...
    You will learn that it can be surprisingly easy to get yourself free exposure in many quality and targeted publications. With clear guidelines, a powerful objective and creative thinking the world is yours for the taking. This book, once described in a review as 'deceptively simple' has no-nonsense information that is on target.If you have tried to gain free publicity and failed you need a better ... Read more

    S$ 2.52 SGD or Free with Kobo Plus

  • Cómo atraer, seducir, cautivar e influir en los demás

    by Sara Burillo ...
    CÓMO ATRAER, SEDUCIR, CAUTIVAR E INFLUIR EN LOS DEMÁSEsta es una guía fácil de leer y amena para descubrir cómo utilizar virtudes que ya tenemos nosotros mismos, pero que no solemos usar a pesar de tenerlas a nuestra disposición.No habla sólo de los pasos a seguir sino de cómo darlos.Esta serie de libros ayuda de forma clara y eficaz a poner por obra desde el primer día lo que en ellos se aprende, ... Read more

    S$ 12.48 SGD

  • From P.O.W. to C.E.O.

    by Loet Velmans ...
    From POW to CEO picks up Loet Velmans's story at the end of World War II, when, as a newly liberated prisoner of war, he returned from the Far East to Europe, and shortly thereafter set out for the United States, newly married and with no immediate job prospects. That changed when he was hired by John Hill, the founder of Hill & Knowlton, then America's largest and most influential PR firm. Hill, ... Read more

    S$ 10.12 SGD

  • Brand Vandals

    Reputation Wreckers and How to Build Better Defences

    by Steve Earl, Stephen Waddington ...
    Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience.The authors continue the story here with the brand ... Read more

    S$ 27.13 SGD

  • Promotion and Public Relations: The Dynamic Manager’s Handbook Of Alternative Ways To Build Your Business

    The Dynamic Manager Handbooks, #7

    by Dave Donelson ...
    Series Book 7 - The Dynamic Manager Handbooks
    Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company's message beyond traditional advertising."Tune Up Your Publicity Machine" covers the basics of public relations like how to prepare an effective press release and make it appeal to editors as well as where to look in your business for newsworthy topics."Case Study: ... Read more

    S$ 1.25 SGD or Free with Kobo Plus

  • The Right Way to Flip Houses - A Step-by-Step Guide for Success

    by CJ Dodaro ...
    No matter who you are and no matter where you live, you can make money, good money, Fixing and Flipping houses. You don't need to be a General Contractor or an Interior Designer to succeed. Simply follow the simple Step-by-Step Instructions in this book, and soon, you will be on your way to making 6 - 7 figures a year; profit.In this book, I will share with you all of the knowledge that I have ... Read more

    S$ 12.66 SGD