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Consumer Behaviour eBooks

If you like Consumer Behaviour eBooks, then you'll love these top picks.
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  • Indistractable

    How to Control Your Attention and Choose Your Life

    by Nir Eyal ...
    *As heard on Steven Bartlett's Diary of a CEO*'A must-read' Mark MansonWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.Why does it feel like we're distracting our lives away?In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book ... Read more

    S$ 14.60 SGD

  • Nudge

    The Final Edition

    by Richard H. Thaler, Cass R Sunstein ...
    The completely updated, final edition of the global bestseller - one of the most influential books of the 21st century'Few books can be said to have changed the world, but Nudge did. The Final Edition is marvellous: funny, useful, and wise' Daniel KahnemanNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important ... Read more

    S$ 18.96 SGD

  • People Powered

    How Communities Can Supercharge Your Business, Brand, and Teams

    by Jono Bacon ...
    What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven ... Read more

    S$ 24.73 SGD

  • Enshittification

    Why Everything Suddenly Got Worse and What To Do About It

    by Cory Doctorow ...
    *** Longlisted for the Financial Times and Schroders Business Book of the Year 2025 ***Misogyny, conspiratorialism, surveillance, manipulation, fraud, and AI slop are drowning the internet. For the monopolists who dominate online - X, TikTok, Amazon, Meta, Apple - this is all part of the playbook. The process is what leading tech critic Cory Doctorow has dubbed 'enshittification'. First, the ... Read more

    S$ 14.38 SGD

  • Gouged

    The End of a Fair Price - and What That Means for Your Wallet

    by Lindsay Owens ...
    Landlords are using software to band together and organise artificial rent hikes. Uber is spiking the price of rides when your phone's about to die. And without drivers' knowledge, car companies are installing software that reports your driving behaviour to insurance companies, so they can collude against you on insurance prices.Instead of merely driving down costs, companies are now laser-focused ... Read more

    S$ 36.29 SGD

    PRE-ORDER

  • Anthro-Vision

    How Anthropology Can Explain Business and Life

    by Gillian Tett ...
    The Times and Financial Times Book of the YearA revelatory model that explains how we buy, sell, work and live.'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow___Meet the business anthropologists seeking to explain how we buy, sell, work and think.From supermarkets to factories, trading floors to tech firms, their m... ... Read more

    S$ 17.43 SGD

  • Identity Economics

    How Our Identities Shape Our Work, Wages, and Well-Being

    by George A. Akerlof, Rachel E. Kranton ...
    Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identities--and not just economic incentives--influence our decisions. In 1995, economist Rachel Kranton wrote future Nobel Prize-winner George Akerlof a letter insisting that his most recent paper was wrong. Identity, she argued, was the missing element that would help to explain why ... Read more

    S$ 23.86 SGD

  • Influence, New and Expanded

    The Psychology of Persuasion

    by Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Read more

    S$ 27.68 SGD

  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    by Benjamin Smith ...
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Read more

    Free

  • Techniques of Social Influence

    The psychology of gaining compliance

    by Dariusz Dolinski ...
    Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and ... Read more

    Free

  • The Millionaire Next Door

    by Thomas J. Stanley, William D. Danko ...
    Series Book 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Read more

    S$ 18.52 SGD or Free with Kobo Plus

  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

    by Brian Tracy ...
    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... Read more

    S$ 17.65 SGD

  • Hooked

    How to Build Habit-Forming Products

    by Nir Eyal ...
    THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDEWhy do some products capture our attention while others fade into obscurity?What makes us check our phones, open an app, or scroll a feed without even thinking?Is there a repeatable pattern behind how technology hooks us?In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the ... Read more

    S$ 18.96 SGD

  • Predictably Irrational, Revised and Expanded Edition

    The Hidden Forces That Shape Our Decisions

    by Dan Ariely ...
    The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics ... Read more

    S$ 17.65 SGD

  • Exactly What to Say: The Magic Words for Influence and Impact

    by Phil Jones ...
    Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... Read more

    S$ 10.12 SGD or Free with Kobo Plus

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    by Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Read more

    S$ 17.65 SGD

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    by Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Read more

    S$ 17.43 SGD

  • The JOLT Effect

    How High Performers Overcome Customer Indecision

    by Matthew Dixon, Ted McKenna ...
    From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Read more

    Was S$ 19.83 SGD Now S$ 17.43 SGD

  • Oversubscribed

    How To Get People Lining Up To Do Business With You

    by Daniel Priestley ...
    Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with youAre you constantly chasing customers? Why does it seem like some businesses have their customers begging to purchase their goods or services? Think about it for a moment. When a new iPhone is released, why do customers camp overnight to be the first ... Read more

    S$ 22.99 SGD

  • Scarcity

    Why having too little means so much

    by Sendhil Mullainathan, Eldar Shafir ...
    Why can we never seem to keep on top of our workload, social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of energy? Here, economist Sendhil Mullainathan and psychologist Eldar Shafir reveal that the hidden side of all these problems is that they're all about scarcity.We've all struggled with packing a suitcase ... Read more

    S$ 15.03 SGD

  • The Winner's Curse

    Behavioral Economics Anomalies Then and Now

    by Richard H. Thaler, Alex O. Imas ...
    ‘My book of the year … the father of behavioural economics makes a pugnacious case that humans do not behave as the economics textbooks say’ Tim Harford, FTNobel Prize-winner and co-author of Nudge, Richard Thaler, and star economist Alex Imas explore behavioral economics in this fully updated edition of the seminal work** The Winner’s CurseWhy do people cooperate with one another when they have ... Read more

    Was S$ 35.09 SGD Now S$ 18.96 SGD

  • Doughnut Economics

    The must-read book that redefines economics for a world in crisis

    by Kate Raworth ...
    Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword.*The Sunday Times Bestseller**A Financial Times and Forbes Book of the Year**Longlisted for the FT/McKinsey Business Book of the Year Award*Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can see ... Read more

    S$ 17.43 SGD

  • Day Trading Attention

    How to Actually Build Brand and Sales in the New Social Media World

    by Gary Vaynerchuk ...
    New York Times and USA Today Bestseller“One thing I’ve learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of FanaticsIn his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development ... Read more

    S$ 34.11 SGD

  • Flawless

    Lessons in Looks and Culture from the K-Beauty Capital

    by Elise Hu ...
    **One of Porchlight's Business Books of the Year | One of Vox's Best Books of 2023 | An NPR Book of the Day | Required Reading from New York Post | One of Nylon's 13 May Books to Add to Your Reading List | One of PureWow's 14 Books to Read for AAPI Heritage Month | One of W Magazine's 14 Books to Dive Into This Summer | One of Betches' Best Summer Reads of 2023An audacious journalistic exploration ... Read more

    S$ 8.71 SGD